03/30/20: Cynopsis Media Tech Update



Monday March 30, 2020

Tech companies joined with the World Health Organization for a hackathon, #BuildforCOVID19, to help battle the coronavirus pandemic. Teams from Microsoft, Slack, Pinterest, Twitter, TikTok and more are working to build tools to address “the health, economic and community challenges coming from the outbreak,” wrote Facebook CEO Mark Zuckerberg in a post. Project submissions will be accepted through noon today; judges reveal the highlighted projects on April 3.

Healthcare technology company Abbott introduced a rapid test for the coronavirus that has received emergency clearance by the US Food and Drug Administration. The Abbott ID NOW COVID-19 test, which begins production this week, is the size of a small kitchen appliance, and can give a positive result in five minutes, and a negative result in under fifteen. The testing solution uses saliva and mucus samples from a patient.

Apple has sourced and is donating 10 million face masks to the medical community in the US, and millions more to the hardest-hit regions in Europe. “These people deserve our debt of gratitude for all the work they’re doing on the front lines,” said CEO Tim Cook in a video on Twitter.

Apple is also offering free 90-day trials for the Final Cut Pro X video-editing suite and Logic Pro X recording studio package, for those homebound who want to create videos. Final Cut Pro X is normally priced at $299.99; Logic Pro X goes for $199.99.

LG Electronics USA is adding digital movie streaming service Movies Anywhere to its smart TVs. The collection of over 7900 films come from Walt Disney Studios, Sony Pictures Entertainment, Universal Pictures, and Warner Bros. Entertainment.

Instagram introduced a new feature, Co-Watching, that lets users browse posts with friends, and view saved, liked and suggested content by tapping a photo icon in an ongoing chat. The feature, aimed at helping people socialize safely during the health crisis, will be available globally “over the coming weeks,” said Instagram.

OpenVault launched a new solutions suite that is designed to help service providers cope with maintaining subscribers’ satisfaction and reducing their face-to-face interactions with operators’ support staff during the COVID-19 pandemic. OpenVault’s “Distance Diagnostics and Remote Care” suite provides access to tools operators need for remote identification and resolution of potential pain points as consumers’ broadband usage soars – Nielsen estimates that quarantining will increase streaming video viewing by as much as 61%, while OpenVault has determined that business-hours broadband consumption increased by 41% in the week after COVID-19 was deemed a pandemic by the CDC. For more, go here.

YouTube is defaulting to standard-definition video quality across the globe for a month to reduce strain on internet networks during the coronavirus pandemic. “We continue to work closely with governments and network operators around the globe to do our part to minimize stress on the system during this unprecedented situation,” said parent company Google. YouTube users can override the setting and still watch content in HD formats if available.

Google yanked the Android version of the Infowars app from the Google Play online store, after Infowars founder Alex Jones disputed the need for social distancing and other efforts to slow the spread of coronavirus. “Now more than ever, combating misinformation on the Play Store is a top priority for the team,” said a Google spokesperson. Infowars had already been banned by YouTube, Apple Podcasts, Twitter, Facebook and Spotify. In a video responding to the ban, Jones described it as “modern book burning.”

Amazon Music, Facebook, SiriusXM-Pandora, Spotify, Tidal and YouTube Music are contributing to the COVID-19 Relief Fund announced last week by the Recording Academy’s charitable foundation MusiCares, which supports music industry workers in need. Since the fund’s establishment, MusiCares and the Recording Academy have raised millions more than the initial $2 million to start the fund, thanks to its partners.

Twitter announced it would be donating $1 million equally between two organizations, The Committee to Protect Journalists and the International Women’s Media Foundation, to further their work specifically related to supporting reporting on COVID-19.

Verizon is expanding its efforts to aid consumers dealing with work-from-home and shelter-in-place realities with the More at Home…on Us program. The initiative includes learning tools from Quizlet, Epic, Bookful and Chegg, as well as entertainment content. “Connectivity is incredibly important during times of crisis,” said Ronan Dunne, CEO Verizon Consumer Group. “We know customers are staying home and trying to manage the new normal, so we’re giving them more ways to learn and watch at no added cost.”

As we all work through this difficult time together…

Cynopsis has prepared special ad packages & products to keep you top of mind with your clients. We are the media industry’s first morning read, with an extremely high open rate. Put Cynopsis to work – let us help you meet your Q1 (+beyond) goals with: Premium Ad Positions, Program Premieres, HTML Email Campaigns, Sponsored Content, and Featured Reports.

For more details, please contact [email protected].


TV may be increasingly fragmented, but we are also witnessing a move on the ad side toward simplification, as emerging solutions like addressability allow advertisers to more efficiently reach desired audiences at scale. That’s according to FreeWheel’s Q4 2019 U.S. Video Marketplace Report, “Reaching Premium Video Audiences in a Hyper-Fragmented World,” which notes that in the fourth quarter, campaigns that engaged in addressable advertising increased by 48%, compared to 2018. For more key takeaways, go here.

In light of the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue forecasts for 2020 and 2021. MAGNA now expects media suppliers’ total linear ad sales to decline by -12% (-20% in the first half, -2.5% in the second half) while digital ad sales will inch up +4% (-2% in the first half, +10% in the second half). Overall, all-media full year ad sales may decrease by -2.8% this year as the spending cut from most industry verticals will be mitigated by the incremental political spend ($4.9 billion, up +26% vs 2016), and a v-shaped rebound in the second half. Total market decline anticipated (-3% or -$6.2bn vs 2019) remains less severe than the decline experienced in 2008-2009 (-20% or -$33bn vs 2007), mostly because of the weight and resilience of digital advertising today.


Video streaming service Hooq, a joint venture from Singtel, Sony Pictures and Warner Bros Entertainment, said it has filed for liquidation. “Global and local content providers are increasingly going direct, the cost of content remains high, and emerging-market consumers’ willingness to pay has increased only gradually amid an increasing array of choices,” said a company rep, adding all that is making growth for an independent OTT distribution platform “increasingly challenged.”

The 2020 SXSW Film Festival was canceled, but streaming event Support the Shorts is offering select short films from the festival for free on the Mailchimp Presents platform. Over 70 shorts, including the four festival winners, are available. “We have been heartened by the outpouring of sympathy and support for our filmmakers from so many corners since the cancellation of SXSW,” said Janet Pierson, Director of Film for SXSW. “Our inboxes blew up with some variation of ‘I’m so sorry, what can we do to help?’ In the face of this unprecedented crisis, it was exciting for SXSW to be able to pass on this lucrative opportunity for all the official short film selections for SXSW 2020.”

Live local OTT platform Syncbak has launched a new channel within its SBTV streaming platform specifically dedicated to covering COVID-19, aggregating and curating news content from local TV broadcasters in more than 115 markets across the US. Content is refreshed hourly. Although SBTV generally carries advertising, the newly-launched channel will run ad-free on SBTV.

Canoe is working with its clients, including NBCU, Disney, and ViacomCBS, on coronavirus PSAs. When the PSAs run with donated time through the Canoe VOD ecosystem, Canoe will be waiving their fees for impressions generated by those PSAs in hopes of making it frictionless to get helpful information out to the public.

Samsung TV Plus and Players Media Group announced the launch of PlayersTV, a new network “at the intersection of sports, culture and lifestyle.” “Athletes are producing great content but getting it into the hands of our fans has been an issue for athletes across sports,” said Chris Paul, NBA player and founder of Oh Dipp! Productions. “PlayersTV was developed to tackle that issue head-on. It will be a hub where fans from around the world can access our content and provides us with the opportunity as creators to support each other.” PlayersTV is available for free on channel 1003 on Samsung TV Plus, as well as on all 2016-2020 Samsung Smart TVs.

Celebrate Someone You Know With This Wonderful Recognition

Cynopsis created the Top Women in Media Awards to raise awareness against gender bias and take action for equality. We’re aiming to highlight and empower forward-focused women in programming, sports and tech. We bet you know someone whose ambition and success deserves industry-wide recognition and we look forward to learning all about her. Click here to get started.

Sponsored by Turnkey Search

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
Job-Seekers: Cynopsis Jobs Has Your Back

Visit CYNOPSIS JOBS for a FREE ad in our widely-read newsletter.

Deliver rich media content that is enthusiastically viewed by diverse North Carolinians. At least 6yrs of related experience as a respected leader in content development, curation and delivery. Masters degree journalism/prod/comm. Full info HERE (4/8)

UNC TV/RTP NC: Lead production, management and reporting for UNC-TV’s email marketing campaigns which includes content development, design and deployment for regular content emails, engagement and fundraising campaigns and ongoing marketing automation. Strong knwlg email mktg practices. Full info HERE (4/8)

leader on the Digital Marketing team, supervising one permanent position, and is responsible for UNC-TV’s social media strategy w/ the goal of building & sustaining an engaged audience and member base across social media platforms. BA deg in discipline related to area. Full info HERE (4/8)

Nickelodeon/NYC: Responsible for the overall management and team’s operations, budgeting, facilitating end to end project mngmnt, short-form physical production/mktg shoots, resource coordination, tool management and team management. 10-15 yr exp in a creative operations role. Full info HERE (4/8)

Seeking a linear TV sales professional to generate new advertising accounts and revenue. Dvlp sales strategies for new bus. development. Bachelor’s degree; 8+ years of television selling or related advertising sales experience. Full info HERE (4/5)

Bravo, Oxygen and E!/NYC:
Partner with Finance, Consumer Marketing, Promo Scheduling, and Development to directly impact content strategy and audience targeting. BA degree & 2+ years of Media research experience at a broadcast or cable network, agency or vendor. Full info HERE (4/5)

NBCU/LA: Play a critical role within our fast-paced advertising sales team. 8+ years of relevant direct selling experience in advertising sales (Advanced TV) Full info HERE (4/4)

Fuse Media/NYC:
Experienced candidate to join dynamic team developing customized plans and presentations for Ad Sales clients. 2-4 yrs exp media sales co., or advertising agency pref’d w/strong knwldg media math. Exc problem solving & analytical skills. Full info HERE (4/4)

Motivated PR exec for Sr mgr or above position to dvlp strategies & implement publicity/comm campaigns for content-creators/producers. 5-7 years minimum of publicity and communications exp. Full info HERE (4/3)

Lead a team of Campaign Specialists responsible for setup, trafficking and optimization of Ad sales campaigns across all NBCU News properties. Min 5 yrs ad ops exp. Knwldg industry tools incl DFP, Operative, Canoe and Freewheel. Full info HERE (4/3)

Help identify, evaluate & dvlp to strengthen the division, expand revenue streams that align with NBCU’s long term convergence strategy between linear & digital operations teams. Min 2 yrs of professional exp in digital advertising. Full info HERE (4/3)

Spectrum Networks/NYC:
Lead talented team of journalist ensuring our trusted news networks engage our audience. Manage digital teams in mult locations. 10+ years relevant newsroom management experience in a fast-paced, constantly evolving digital publishing envir. Full info HERE (4/2)

Spectrum Networks/Columbus OH: Lead the pioneering approach on delivering impactful and relevant content to the communities we serve. Manage digital teams in mult locations. 10+ years relevant newsroom management experience in a fast-paced, constantly evolving digital publishing envir. Full info HERE (4/2)

The Jim Henson Co/LA:
Self-starter w/ability to work under tight deadlines in a fast-paced envir for Creative Affairs dept. Identify new projects & talent, oversee dvlpmnt of series to pitch & sell to the various ntwrks & studios. Min 2 yrs exp as a Coord in children’s TV w/exp in preschool arena. Full info HERE (4/2)

Oversee the building, development and localization of studio-based Chyron package. Minimum of 7+ years in production and technical operations is necessary. Full info/apply HERE (4/2)

world-class strategist who will bring every aspect of our brand to life—from go-to-market planning, to IP, to audience development. 6 yrs brand planning/marketing strategy exp (TV/DTC) from the entertainment, advertising, or consumer products industry. Full info HERE (4/1)

TLC/New York or Silver Spring MD: Critical thinker to drive audience growth for TLC’s content. Responsible for inventory planning, scheduling, budgeting, and cross-departmental communication. 10+ yrs relevant exp required. Apply Full info HERE (4/1)

Resp for quantitative diligence & analytical support for content acquisitions. Transform data-driven insights into quantitative analysis, financial modeling and presentations. Mng Content Mkt Pipeline, incl exhibition & sales history. Full info HERE (4/1)

TLC/Silver Spring MD or NYC:
Create and publish the best digital & social content experiences for TLC and Discovery Life. Implement effective, innovative & influential social media strategies as the brand’s voice. 3+ yrs exp in social media marketing required. Full info/apply HERE (4/1)

NYC or FL: Digital media sales leader, streaming video, audio, programmatic, pioneer seeks opportunity in NYC or FL. I grow revenue with cross platform executions. Strong relationships at agencies, broadcasters and programmatic platforms. [email protected] http://www.linkedin.com/in/deanmandel (4/4)


Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]