Monday April 26, 2021 Snapchat added 15 million new users in 1Q21, and the number of daily active users rose 22% year-over-year, to hit 280 million. “We began 2021 by achieving our highest year-over-year revenue and daily active user growth rates in over three years during the quarter, and delivering positive free cash […]
Monday April 19, 2021 Apple is hosting a “Spring Loaded” event tomorrow, April 20. The invitations to the virtual event suggest it will focus on new iPads; there’s also speculation that augmented reality could be part of the presentation. A new report on opt-in rates was cause for optimism in the mobile adtech […]
Monday April 12, 2021 Google is introducing a new app review process across AdMob and Ad Manager, aimed at enhancing the mobile app inventory quality for developers who choose to monetize with either platform. App review evaluates a mobile app’s inventory quality before allowing unrestricted ad serving; in going through the process, publishers […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING WINNER: 2021 TECH LEADERSHIP AWARD Best OTT & Streaming Technology WINNER: 2020 CYNOPSIS ADTECH AWARD Outstanding Local Advertising Solution TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
Monday March 29, 2021 Verizon Media is launching Yahoo Shops, a marketplace destination featuring a native shopping experience including shoppable video, 3D try-ons, and more. Yahoo Shops is also pledging at least 15% of merchants will be Black-owned businesses, with plans to increase inclusion of other underrepresented groups in retail. Music groups including the RIAA […]
Monday March 22, 2021 AT&T is ending its “Data Free TV” program following the recent court ruling upholding California’s net neutrality law. Prior to California’s law, sponsored data customers were able to browse, stream and use applications from sponsors without using their monthly data allowance. “Given that the Internet does not recognize state […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING WINNER: CYNOPSIS ADTECH AWARD OUTSTANDING LOCAL ADVERTISING SOLUTION TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, No Open Exchanges Audience Targeting Across All DMAs, Website & Location Attribution LEARN MORE AT PREMION.COM […]
Monday March 8, 2021 The Arizona House of Representatives passed a bill that gives developers the right to use third-party systems to circumvent the fee that Apple and Google charge for app sales, in-app purchased and subscriptions. Next step for the bill is passage by the state Senate. Apple released the third iOS […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING WINNER: CYNOPSIS ADTECH AWARD OUTSTANDING LOCAL ADVERTISING SOLUTION TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, No Open Exchanges Audience Targeting Across All DMAs, Website & Location Attribution LEARN MORE AT PREMION.COM […]
Monday February 22, 2021 With the industry moving away from third-party cookies, Nielsen is rolling out an approach that shifts to privacy-centric, people-based identifiers for attribution. Identity Sync is a non-campaign specific tag that doesn’t depend on device IDs or the browser ecosystem, enabling real-time collection of advertiser data associated with individuals, the […]
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