Monday January 4, 2021 After a most atypical – to put it mildly – year, Cynopsis gathered predictions from industry experts on what 2021 will bring, from the impact of streaming acceleration, to tech regulation, to improved data quality, and more. Streaming strategies “It’s impossible to ignore the impact of Covid-19 on the […]
Monday December 21, 2020 The Justice Department’s antitrust lawsuit against Google won’t be settled anytime soon – at a status hearing on Friday, Judge Amit Mehta set a tentative start date of September 12, 2023 for the trial, which is expected to last several weeks. The DOJ’s lawsuit, filed in October, accuses Google […]
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DIRECTOR, OWNED MEDIA A+E NETWORKS NYC SME within the Consumer Mktg & Media team. You will develop and manage owned media strategy for the LIFETIME/LMN brands. Partner with Planning, Digital Media and On-Air Scheduling teams. 7yrs exp managing Owned Media within an Entertainment firm with deep knowledge of entertainment landscape, including competitive set […]
A CYNOPSIS MESSAGE FROM PREMION PREMIONLEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING WINNER: CYNOPSIS ADTECH AWARDOUTSTANDING LOCAL ADVERTISING SOLUTION TAG CERTIFIED AGAINST AD FRAUD125+ Leading TV & Media Brands, No Open ExchangesAudience Targeting Across All DMAs, Website & Location AttributionLEARN MORE AT PREMION.COM Monday December 7, 2020 IAB Tech […]
Monday November 23, 2020 Apple is reducing App Store commissions on paid apps and in-app purchases by half, to 15%, in a new developer program for businesses earning up to $1 million a year. “Small businesses are the backbone of our global economy and the beating heart of innovation and opportunity in communities around […]
Monday November 16, 2020 TikTok isn’t winding down yet in the US. While Chinese parent ByteDance faced a November 12 deadline from the Trump administration that would have prohibited companies from offering the app, the US government granted TikTok an extension until November 27 to get US national security officials to approve its proposed […]
Monday November 9, 2020 The top two apps Americans used to watch the 2020 elections on their iPhones were CNN and Fox News, according to Sensor Tower. The day after Election Day, Fox News was the #2 free phone iPhone app in the US App Store, its highest ranking ever, and CNN landed at […]
A CYNOPSIS MESSAGE FROM PREMION PREMIONONE SOLUTION. EVERY ADVANTAGE. Leading the Evolution in Local OTT & CTV Advertising PREMION is the leading premiumCTV/OTT advertising solution that enables local and regional advertisers to reach and target their desired audiences at scale.LEARN MORE AT PREMION.COM Monday October 26, 2020 Instagram is rolling out […]
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