04/05/21: Cynopsis Media Tech Update

 

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Medias First Morning Read

 

Monday April 5, 2021

Facebook launched new tools that make it easier for users to switch to non-algorithmic views of their News Feed, and to adjust comments on posts. The company also said it will show more context around suggestions in the News Feed, with its “Why Am I Seeing This?” feature explaining how suggestions work. “You should be able to better understand how the ranking algorithms work and why they make particular decisions, and you should have more control over the content that is shown to you,” wrote Nick Clegg, VP of Global Affairs, in a blog post. “You should be able to talk back to the algorithm and consciously adjust or ignore the predictions it makes.”

Grocery chain Albertsons and Google announced a multi-year partnership to make shopping easier and more convenient. The companies, which have been collaborating behind the scenes for the past year, are debuting several new enhancements covering a wide range of technologies and services, like integrating with Google Search and Maps to help shoppers more easily find what they need; making it easier to shop with Google Pay; and infusing Google Cloud AI technologies such as Vision AI, Recommendations AI, and Business Messages into operations to create a predictive grocery engine.

Consumers worldwide spent a record $32 billion on apps across iOS and Google play in 1Q21, according to App Annie, up 40% year-over-year. Gaming accounted for $22 billion of the spend.

In the US, users spent an average of $138 on iPhone apps last year, with that number expected to rise to $180 in 2021, reported Sensor Tower. Per-user spending was the highest since 2016, with per-device spending on mobile games up 43% YOY, to $76.80.

The Apple Worldwide Developers Conference will take place June 7-11, offering a first look at new Apple platforms, tools and technologies. Like last year, WWDC21 will take place online.

Siri, why do you sound different? Apple’s upcoming iOS 14.5 will no longer default to a female voice, but will allow users to choose from a set of voices offered in random order. The change appeared in the iOS 14.5 beta 6 released to developers.

Broadband upstream traffic growth during 2020 was 350% of historic rates, according to a new report from OpenVault. Upstream usage grew 63% – from 19 GB to 31 GB – between December 2019 and December 2020, far outpacing the 18% rate of increase for the upstream in each of the two prior years. Other findings include:
· Upstream growth in 4Q 2020 was 24%, a faster rate of increase than the 18% growth rate for all of 2018 or 2019.
· The top 1% of subscribers account for approximately 30% of upstream usage, and the top 5% of subscribers account for more than 50% of upstream consumption.
· During peak hours, operators routinely face situations in which a single subscriber accounts for more than 80% of available upstream capacity.
“Pandemic lockdowns changed the nature of upstream usage – in all likelihood, forever,” says the report. “Continued high levels of remote work and a new embrace of videoconferencing for communication needs mean that consumption will pressure the limited upstream capacity of many broadband infrastructures. Moreover, the unique role of the upstream as an enabler of two-way communication makes unfettered performance essential.”

Spotify has acquired Betty Labs, launcher of Clubhouse-like, sports-focused live audio app Locker Room. “Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Gustav Söderström, Spotify’s Chief Research and Development Officer. “The world already turns to us for music, podcasts and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.”

Adam Kovacevich, who was part of Google’s public policy team for 12 years, has launched non-profit Chamber of Progress, described as a “tech industry coalition devoted to a progressive society, economy, workforce, and consumer climate.” Among the backers are Amazon, Facebook, Google, Twitter and Uber.

Brightcove and L2, a solution provider for arts and cultural organizations, are teaming to provide their viewers with a cart-free purchasing experience for rentals, free trials, subscriptions, PPV livestreams, or multi-show digital season passes. The partnership provides an all-in-one video solution for organizations and works with additional features and functions from Prospect2/ActiveCampaign, Twilio, and QR Code.

Vislink, specializing in the collection, delivery and management of live video and associated data, announced the launch of its Quantum IP-native wireless camera receiver, which provides high-reliability reception from wireless camera transmitters. The launch of the wireless camera receiver creates more efficient workflows by incorporating IP connectivity at the heart of live video production.

Intelligent audio technology iZotope is launching the Second Generation of its Spire Studio, the smart recording device that connects into the cloud-based Spire ecosystem of recording, production, and collaboration tools. A streamlined, intuitive workflow, powered by intelligent audio processing and cloud-based production tools, makes it simpler to record ideas, build up tracks, and collaborate with other artists and producers. Spire users have access to creative effects, visual mixing tools, and AI-powered enhancement features.

UK-based live marketing agency Lively announced the launch of their virtual platform LiveFi, designed specifically with brand engagement in mind with a platform that supports a physical live event, delivers a virtual one, or enhances a combination of the two. “With a clear knowledge of what makes an experience successful and an understanding of the technology required to build such a platform, a move into the platform business with LiveFi seemed the obvious next step for us as a company,” said Mark Mitchell, Chief Innovation Officer and Co-Founding Partner of Lively.

Fingerprint, provider of digital content for kids and families, has been acquired by Sandbox & Co., operator of millennial learning and entertainment companies, to form Sandbox Kids. Sandbox Kids will offer kid-safe, age-appropriate digital content for mobile devices.

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

WINNER: 2021 TECH LEADERSHIP AWARD
Best OTT & Streaming Technology
WINNER: 2020 CYNOPSIS ADTECH AWARD

Outstanding Local Advertising Solution

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM

ADVERTISING

Advanced TV advertising impressions declined by 18% in 2Q20, according to Google Ad Manager data, while traditional advertising saw a 35% decline. Programmatic TV advertising deal-making of advanced TV advertising impressions was down a mere 1%. Things improved dramatically in the third quarter, with traditional deal-making for advanced TV and programmatic rising 55%, and advanced TV advertising impressions up 40% over 2Q20, thanks in large part to the return of sports programming. By 4Q20, global ad impressions soared 60% YOY, with CTV grabbing the largest share.

Retail is now the number one advertiser on Facebook, and food and pharma are up 2X year-over-year from 2020 to 2021, according to MediaRadar’s analysis of Facebook advertising trends. Entertainment is down, and professional services are mostly consistent. The top four Facebook advertisers by category after Retail are Other (Beauty, Travel, Auto, Alcohol), Entertainment, Services, and Tech. Within the retail category, top advertisers include Amazon, supermarkets, quick food restaurants, and big box stores.

Verizon Media, the ad tech division of Verizon, and shopper data firm Catalina are launching a partnership that has Verizon Media as the 1st DSP to integrate with Catalina’s data. Brands will be able to link in-store and online shopping to digital ads in real-time by matching Catalina’s sales data directly with Verizon Media’s identity graph. “This first-to-market partnership enables marketers to understand media impact in real-time, allowing them to enhance every touch point throughout an integrated, end-to-end shopping experience,” said Brian Dunphy, SVP of Channel Sales & Strategic Partnerships for Catalina.

TVSquared, Upwave, Kinetiq and Ace Metrix have joined forces to quantify the effectiveness of the Ad Council and COVID Collaborative’s “It’s Up to You” COVID-19 Vaccine Education Initiative, measuring the reach and impact of the linear TV and OTT ads. “The Ad Council has long said that success for this campaign relies on our ability to serve the right message to the right audience at the right time and frequency,” said Anne Deo, SVP, Analytics at the Ad Council. “These partners have provided us with the technology and analytics needed to do just that, and we are excited to be working with them.”

OOH media specialist Talon has partnered with Hivestack to enable Talon to expand access to OOH for North American advertisers and agencies, and provide a single point of access to the programmatic DOOH sector. “We’re investing to make OOH buying as frictionless as possible with self-serve access for our advertisers,” said Jim Wilson, Talon North America CEO.

DoubleVerify announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels while providing new tools to boost control and efficiency. “We are excited to enter this phase in our work with Facebook,” said Mark Zagorski, CEO of DoubleVerify. “We are expanding our partnership to ensure an even more brand-safe and brand-suitable advertising environment for the global brands we serve across the Facebook ecosystem.”

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

YouTube TV introduced a new feature that allows subscribers to access and watch all movie purchases through the YouTube app, as well as search, view, buy or rent new titles. Subscribers can search for new titles and find their existing buys in the “Purchased” section at the bottom left of their YouTube TV libraries.

Univision Communications’ PrendeTV, America’s first streaming channels-based and VOD service created specifically for US Hispanic audiences, launched with 40 highlighted streaming channels and 10,000 hours of VOD content, across movies, international hit drama series, reality shows, children’s programming, telenovelas and sports programming. Audiences can access a curated channel and VOD lineup of exclusive programming from Univision and Televisa’s content libraries, as well as content from Spanish-language partners around the world, including Banijay, Blue Ant Media, Calinos, Caracol, Cisneros, Filmrise, Globo, Nelvana, RCN and more. In the coming weeks, PrendeTV will be adding movies from studios including Disney, Lionsgate and MGM.

Latin Americans are enthusiastic about streaming on all platforms, but mobile is their preferred platform, with 54% expressing a preference for mobile, followed by Connectedn TV (22%), and PC (21%), according to Penthera Insights’ latest Latin American Streaming Behavior Report. Other findings include:
· 92% of panelists experience streaming frustrations. The top 3 most common streaming issues are re-buffering (58%) followed by the video taking too long to start-up (52%), and the ads stalling (40%).
· Latin American panelists experience long wait times for their mobile videos to load; 29% said they wait between 8-10 seconds and 29% said they are waiting longer.
· 70% of panelists across Latin America said they don’t feel represented in the ads they see on streaming services.

US viewers spent 116% more time watching SVOD content on social video in January 2021 vs. last year, according to Tubular Labs report, “The New Battlefield: How SVODs Leverage Social Video to Win the Streaming Wars.” Other highlights from the report include:
· 67% of top SVOD’s US audiences are 13-34 years old, while only 54% of audiences for top traditional broadcasters fall into the age bracket.
· Netflix diversifies their social video content more than any other SVOD (including longer trailers, special behind the scenes content, interviews, clip compilations, and talent snippets).
The “nostalgia route” was a hit strategy during the pandemic. Engaging content reflected older/familiar movies and shows was used most by Netflix and Disney+.

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