04/19/21: Cynopsis Media Tech Update

Monday April 19, 2021

Apple is hosting a “Spring Loaded” event tomorrow, April 20. The invitations to the virtual event suggest it will focus on new iPads; there’s also speculation that augmented reality could be part of the presentation.

A new report on opt-in rates was cause for optimism in the mobile adtech world. An AppsFlyer survey asking users if they’d allow an app to track their activity found opt-on rates averaged a higher-than-expected 28% per app, with a median of 32%. Larger apps had higher opt-in rates, with the top 10%, by device count, scoring a 50% higher rate than the bottom 10%.

Google Assistant just got more helpful. The voice assistant is now able to locate and ring lost and silenced iPhones, not just Android devices, and complete restaurant orders.

Newsletter platform Substack has launched Substack Local, an initiative to help independent writers build local news publications based on the subscription model. Up to 30 local news writers will be chosen to participate in the program, which will provide each writer with mentorship from experienced journalists; business support such as subsidized access to health insurance, expert advice, and design services; and a cash advance designed to reduce the financial risk of starting a new business. “This is not a grants program, nor is it inspired by philanthropic intent,” said the company in a blog post. “Our goal is to foster an effective business model for independent local news that provides ample room for growth.”

A Black astronaut non-fungible token character, Aku, has been optioned for TV and film projects by Anonymous Content and Permanent Content. Aku, created by artist and former MLB player Micah Johnson, debuted in February and sold more than $2 million in NFT tokens during the one-day sale period. “This deal is such an empowering moment for creators everywhere,” said Johnson. “A small Black crypto community mobilized behind Aku at launch and told the world ‘This is a character we want in the world.’ And for Anonymous Content to recognize the magnitude of this movement and want to take the Aku story further makes me incredibly excited for our future together.”

Twitter experienced technical problems on Friday and Saturday. Posts cached in the app were visible, but users couldn’t like or comment on them. “We know that parts of Twitter still aren’t working for some of you,” said Twitter on Saturday. “We’re fixing an issue with our servers to get things back to normal soon.”

Digital-first news network Cheddar has rebranded to Cheddar News. A new tagline, “Look Forward,” emphasizes the network’s focus on the next generation of innovation. As part of the refocus, the network is partnering with the FIRST global robotics community as their exclusive media partner for the 2021 FIRST Innovation Challenge. “As people across the globe look to ‘what’s next’ in drastically evolving industries like science, medicine, technology, engineering and more, Cheddar News aims to be the go-to media source for this critical content, shining a light on the next generation of innovators and newsmakers who are changing the world,” said Jon Steinberg, President, News & Advertising, Altice USA. “

OpenVault, provider of industry analytics and SaaS technology solutions for broadband operators, announced an expansion of its relationship with Vyve Broadband, a communications services provider primarily serving rural communities in 16 states. Under the agreement, Vyve will expand their use of OpenVault’s cloud-based solutions and tools into newly acquired markets.

Veritone has extended its agreement with Audacy (fka Entercom), a scaled, multi-platform audio content and entertainment company. With Veritone Discovery, Audacy is able to rapidly visualize and correlate advertising efficacy for over 230 stations in 47 markets nationwide. “Veritone’s AI solutions have deepened our analytic capabilities and what we’re able to offer our clients and partners,” said Bob Phillips, Chief Revenue Officer at Audacy.

Microsoft announced plans to purchase Nuance Communications for $16 billion. Nuance, now focused on the medical field, provided speech recognition software behind Apple’s Siri. “Nuance provides the A.I. layer at the health care point of delivery and is a pioneer in the real-world application of enterprise A.I.,” said Microsoft CEO Satya Nadella.

Verizon and Univision announced a multi-year partnership that can deliver advanced 5G viewing experiences for fans of soccer league Liga MX. Through the partnership, Univision will exclusively launch the TUDN Vision content portal experience, where fans can portal through the stadium with 360 camera views. Verizon will also work with Univision to virtualize and enhance production processes over 5G, and partner with Univision on an Enhanced Data Analytics feature.

Yamaha and sports channel DAZN have launched “For The Fans Project,” for sports fans unable to attend events in stadiums. The project aims to establish a new style of watching games through remote cheering. From the latter half of April, various talk room events will be held in collaboration with DAZN’s original content, such as “YABECCHI STADIUM” and the “Baseball Trend Research Institute”, as well as other events that will bring together sports fans from various sports, and present campaigns linked to social networking sites.

Apple is in the early stages of developing a smart-home product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV, along with Apple TV box functions like watching video and gaming, according to Bloomberg. The company is also exploring the launch of a high-end speaker with a touch screen, reports Bloomberg.

ADVERTISING

TikTok is launching new e-commerce ad products which will enable brands to combine product catalog listings and branded videos. In addition, Dynamic Ad Product Ads will automatically retarget users with products based on their actions on publishers’ apps and websites.

Ad tech company GumGum, which targets OTT and CTV ads using contextual clues, reports it landed a $75 investment from Goldman Sachs Growth. “Cookies are being phased out and consumer privacy regulations are becoming more stringent,” said Goldman’s Allison Berardo. “We believe GumGum is well positioned to benefit from this market dynamic as its contextual technology offers an alternative for brands to deliver relevant and targeted advertising.”

Bad actors train bots to click on ads and drain budgets early in the morning, according to an analysis by CHEQ, looking at 30 campaigns from October 2020 to January 2021. The highest daily level of invalid clicks occurs at 4a. At this hour, 8% of all customer acquisition campaign clicks arrive from bots rather than real customers. Customer acquisition campaigns are cleanest at the end of the day by 11p, when bot attacks have almost halved (hitting a 4.7% rate of invalid clicks), according to the study.

Pikasso and and Broadsign have teamed to bring Pikasso’s network of DOOH displays to the Broadsign Reach programmatic DOOH supply-side-platform. With Pikasso’s DOOH inventory on-boarded to Reach, media buyers can opt to incorporate Pikasso’s roadside, shopping mall and transit inventory into their campaigns to expand audience reach across the Middle East.

Brands need to shift how they reach and engage with people online, according to a new study by Verizon Media, MAGNA and IPG Media Lab. “The Interactive Effect” reveals that interactive ads are an effective way to increase engagement, as they cast a wider audience net by quickly grabbing attention, and re-engaging those who have previously rejected the brand. The study found environment to be key when leveraging interactive ads: legitimacy and site quality can be the difference between people interacting with these ad formats or not. “Audiences are embracing interactive experiences, and expect the utility to learn more about a brand or message,” said Iván Markman, Verizon Media Chief Business Officer. “The study’s results illustrate consumer appetite for interaction and brands’ ability to deepen engagement, and we expect dynamic, creative, and responsive advertising trends to continue acceleration.”

Advertising platform SpotX announced it has developed a suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. “We recognized early on that the CTV industry would need a supply-side data activation solution which is very different from how other areas of digital media operate,” said Mike Laband, SVP, Platform at SpotX. “Because we’ve created technology that takes all privacy regulations into consideration, we expect to see even more adoption moving forward, especially as additional privacy restrictions are enforced.

CALLING ALL BRIGHT, BOLD, UNSTOPPABLE WOMEN

Nominations are open for the Cynopsis Top Women in Media Awards! This fall, Cynopsis will honor the females in the industry who are blazing trails, breaking barriers, changing the game. Nominate a colleague! Nominate yourself!

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(sponsored by TurnkeyZRG)

STREAMING

The ad-free version of discovery+ is now available on Amazon Prime Video in the US for $6.99/month. An ad-supported version will be available “in the coming months.”

Amazon spent $11 billion on content for its Prime services last year, up 41% from 2019. The company also announced it counts 200 million Prime members worldwide, up from 150 million in January 2020.

Warner Music Group and Spotify are partnering to develop podcasts built around WMG’s artists’ and songwriters’ catalogs. “We’re excited to take this step forward with Spotify as we strengthen and deepen our existing partnership,” said Oana Ruxandra, EVP, Business Development and Chief Digital Officer, Warner Music Group. “Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music to fans across the globe. We look forward to working with Spotify to experiment and drive growth in podcasting.”

Crown Media Family Networks announced the launch of new FAST channel, Hallmark Movies & More, on VIZIO SmartCast. The channel features over 100 titles from Crown Media’s archive of original content, dating back to 2001. “Working with VIZIO reflects our commitment to expanding Crown Media’s presence in the streaming space, allowing new audiences to enjoy our signature brand of unique, feel-good content,” said Erin McIlvain, EVP, content strategy & distribution, Crown Media Family Networks. “

AVOD service Crackle Plus’ Crackle app has landed on Comcast’s Xfinity X1 and Xfinity Flex. The Crackle library includes studio films, classic TV series and originals.

TrillerNet, parent of social app Triller, acquired FITE, the live-event and PPV, SVOD, AVOD and streaming platform for sports and entertainment. The acquisition enables Triller to expand the reach of its AI-powered lifestyle and entertainment content and distribution ecosystem.

Televisa and Univision executives expanded on their plans to combine their current streaming businesses, which include Prende TV, Vix and Blim. Univision CEO Wade Davis said the programming on the new global OTT service, slated to launch in early 2022, will not overlap with Univision’s linear offerings. Televisa co-CEO Alfonso de Angoitia said John Malone’s Liberty Global is an investor in the new company, called Televisa-Univison, and will own 17 percent of the venture. Grupo Televisa is the largest stakeholder, with a 45 percent share. Investment firms Searchlight and ForgeLight, founded by Davis, will own 38 percent. Davis noted anticipated cost synergies of $200 million-$300 million should be realized by late 2022 or early 2023 and that the combined company expects to generate free cash flow of $5.5 billion.

Wildlife brand Love Nature has debuted on Samsung TV Plus in the US market as a 4K FAST linear channel. “Audiences around the world are displaying a growing appetite for free programming to add to their ever-growing entertainment offering. FAST continues to be an exciting opportunity for Love Nature,” said Carlyn Staudt, Global General Manager, Love Nature. “Joining Samsung TV Plus is a significant milestone for our brand as the launch has allowed us to tap into their highly engaged and loyal audience of millions of households.”

AVOD VUit announced a partnership with the ACC Digital Network and Raycom Sports to create ACCDN Confidential, a 24/7 channel featuring highlights and athlete spotlights from the Atlantic Coast Conference. ACCDN Confidential launched April 15 with a special event series tied to the upcoming NFL Draft.

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Job of the day

VP, CONSUMER INSIGHTS
CROWN MEDIA FAMILY NETWORKS
STUDIO CITY, LA
Lead a team of researchers, serving as ‘the voice of the consumer’ and a trusted advisor and thought partner. Lead a team that designs, coordinates, and executes qualitative and quantitative consumer research projects. Prefer advanced degree in a quantitative field, 10+ years of relevant research experience required. Full info HERE (5/5)

VICE PRESIDENT, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD
Conceives, plans, and directs the full scope of communications and public relations strategies and works with senior management to develop positive messaging priorities about the company and its activity. Provides strategic direction, guidance, and input. Minimum 12 years of experience including senior-level PR required. Full info HERE (5/5)

COMMERCIAL OPERATIONS COORDINATOR >>
TV ONE/NYC, NY: Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs. Serve as the main point of contact for the promotions department and programming department. 2+ years of experience in Broadcast Cable Log Operations required. Full info HERE (5/5)

DIRECTOR, PUBLIC RELATIONS >>
TV ONE/SILVER SPRING, MD: Strategizes and implements publicity plans that generate positive trade press and consumer coverage of the network and its assets. Generate publicity for network programming and branding in consumer, business, and trade press specifically. Minimum of 8 years related experience required. Full info HERE (5/5)

SALES PLANNER >>
TV ONE/CHICAGO: Create Upfront/Scatter media plans and prepare Pre & Post Analysis. Monitor performance of media schedule and assign ADU, update/Maintain/Validate internal reporting and develop professional client presentations. Strong written and verbal communication skills and Media Math skills required. Full info HERE (5/5)

RESEARCH COORDINATOR >>
TV ONE/NYC, NY: Produce various tracking, trending, and competitive performance reports. Support strategies in the form of analyses and presentation materials from various syndicated and custom research resources. Maintain program databases including Nielsen systems. Experience working with audience measurement tools a plus. Full info HERE (5/5)

AD SALES COORDINATOR, DRIECT RESPONSE >>
TV ONE/NYC, NY: Utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies and TV One to resolve discrepancies, schedule changes and distribute post and pre-logs. Bachelor’s degree preferred or 2 years of experience in advertising sales. Full info HERE (5/5)

DIRECT RESPONSE ACCOUNT EXECUTIVE >>
TV ONE/NYC, NY: Carry out the entire sales process from initial contact to deal close. Build and maintain exceptional relationships with advertisers and agencies by communicating TV One and CLEO TV Network’s values and brand strength. Strong knowledge of the cable industry and in particular as it relates to African-American demographics required. Full info HERE (5/5)

SENIOR MANAGER, NEWS & CONTENT >>
SPECTRUM/NYC/NY: Provide leadership for the daily editorial process working closely with Senior Executive Producers and planning managers in developing coverage plans. Assist and approve coverage plans and help decide which stories are newsworthy. Bachelor’s degree in journalism, Master’s Degree preferred, 3 + years Management experience required. Full info HERE (5/3)

SENIOR DIRECTOR, PUBLICITY >>
LITTON ENTERTAINMENT/BURBANK CA: Develop, plan and execute strategic integrated media campaigns including pitching story ideas to trade and consumer media outlets. Draft and distribute internal and external announcements and coordinate photo, print and broadcast media requests. 7+ years of progressive entertainment industry experience within communications required. Full info HERE (5/3)

TECHNICAL DIRECTOR >>
NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3 yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (5/3)

VIDEO ENGINEER & ROBOTIC CAMERA OPERATOR >>
NEWSMAX MEDIA/NY, NY: Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4 yrs exp. Full info HERE (5/3)

FEEDS MANAGER >>
NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3 yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (5/3)

GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3 yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (5/3)

AUDIO TECHNICIAN >>
NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2 yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (5/3)

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA/NY, NY: Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (5/3)

ASSOCIATE PRODUCER >>
NEWSMAX MEDIA/NY, NY: Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (5/3)

SENIOR LINE PRODUCER >>
NEWSMAX MEDIA/NY, NY: Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (5/3)

PRODUCER >>
NEWSMAX MEDIA/NY, NY: Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (5/3)

DIRECTOR, CORPORATE PARTNERSHIPS >>
THE PALEY CENTER FOR MEDIA/NYC: Research and identify companies to solicit for sponsorship. Communicate mission and programs with enthusiasm and make compelling cases for support to attract and secure corporate funders/sponsors and develop and create attractive sponsorship and marketing presentations. 8+ years of senior-level sponsorship and development experience required. Full info HERE (5/2)

DIRECTOR, GROWTH MARKETING >>
CRACKLE PLUS/LOS ANGELES: Lead Marketing team: Paid, BI analysis, analytics. Secondary: CRM & partner marketing. Manage day to day efforts, including paid programs w/ partners including Amazon, Vizio, etc. Identify new opportunities. College grad in relevant quantitative disciplines w/analytical leaning degree. Digital advertising experience or related fields-exposure to data science and predictive modelling required. Full info HERE (5/1)

SR RESEARCH ANALYST >>
NEXSTAR MEDIA GROUP/NY: Development of Pacing report for Digital & Linear Ad Sales. Assist in maintaining & developing day to day Digital Reports/statistics. Assist/development Custom Digital Ad Sales Decks and/or materials. BA in business, marketing, communications/media or related field, or equivalent education and experience. Min. 24 months related experience in Digital Research. Full info HERE (5/1)

ANALYST, BUSINESS INTELLIGENCE >>
CRACKLE PLUS/LOS ANGELES: Oversee BI analytics for customer acquisition, Manage day-to-day BI output, Track and analyze historical KPIs. B.S. in Statistics, Math, Economics, Engineering or Finance (or relevant disciplines). Digital advertising experience or related fields (exposure to data science and predictive modelling). Full info HERE (5/1)

DIRECTOR, LEGAL & BUSINESS AFFAIRS, DIGITAL MEDIA >>
A+E NETWORKS/NYC: Will provide guidance to A+E business divisions on global privacy matters, data collection, security and use issues. Support the Digital Media business group, Global Content Licensing business group and Privacy and Data Security matters. Requires 5-7 years legal experience, transactional work and digital media and distribution. Full info HERE (5/1)

DIRECTOR, STREAMING TV PROGRAM STRATEGY AND SCHEDULING >>
JUKIN MEDIA/LOS ANGELES: Develop and implement programming and on-air promo schedules, analyze and maintain viewing data and manage Streaming TV program strategy and scheduling team. 8+ years in television or digital programming strategy required, in addition to a deep understanding and passion of television, streaming tv and digital content landscape. Full info HERE (5/1)

SVP, REVENUE AND STRATEGIC RESEARCH >>
CROWN MEDIA FAMILY NETWORKS/NYC, NY: Oversees all insights, strategy and analytics utilized to inform senior management in the development of the company’s long-term revenue strategies, growth initiatives and key business decisions. 15 years progressive research experience in cable and/or broadcast required, advanced degree in a quantitative field preferred. Full info HERE (4/30)

SALES ASSISTANT – NATIONAL >>
UPtv/NYC, NY: Provide full support to all accounts for the Ad Sales team, assist Account Executives, Sales Planner and Pricing Inventory in managing day-to-day Ad sales responsibilities. Communicate daily with Traffic Department and create and maintain quarterly flighting grid. B.A. in Communication or equivalent from a four-year college; prior experience a plus. Full info HERE (4/29)

MANAGER, BRAND MARKETING >>
CROWN MEDIA FAMILY NETWORKS/LA, CA: Responsible for development and management of consumer marketing initiatives including paid advertising, email marketing, and other priorities that create awareness and engagement in support of our key business objectives. 3-5 years of consumer marketing experience within the entertainment industry with prior television experience preferred. Full info HERE (4/29)

DIRECTOR, BRAND MARKETING >>
CROWN MEDIA FAMILY NETWORKS/LA, CA: Strategy, development and management of consumer marketing initiatives including paid advertising efforts, email marketing, and other projects that create awareness and engagement in support of our key business priorities. 7-10 years of consumer marketing experience within the entertainment industry with prior television experience preferred. Full info HERE (4/29)

SUPERVISOR, CUSTOMER SERVICE >>
SPECTRUM/VANCOUVER, WA: Actively and consistently support all efforts to simplify and enhance the customer and employee experience. Effectively lead a team of representatives utilizing supervisory skills including and monitor individual and team performance. 5-7 Customer service/call center experience required. Full info HERE (4/28)

PR ASST/COOR >>
BABYGRANDE PR/VENICE CA: Support president at boutique PR firm. Work daily with TV/entertainment/corp. clients and media. Looking for detail-oriented, motivated multi-tasker for high-paced, fun environment. Full info HERE (4/28)

VP, CONTENT ACQUISITIONS >>
INSP LLC/CHARLOTTE, NC: Leads on high level negotiations with studios and independent content providers. Initiates and establishes strategic relationships and heads a research team to track and evaluate potential content opportunities. Minimum 5-7 years of cable TV network experience in acquisitions required. Full info HERE (4/28)

MANAGER, INTREGRATED MEDIA >>
FOX SPORTS/Los Angeles: Manage multiple aspects of paid campaigns, assist in monitoring and reporting on paid Digital, Programmatic, Search, and Social performance and provide an active voice communicating optimization opportunities and challenges. 5+ years of work experience in integrated and/or digital media planning/buying required. Full info HERE (4/27)

SOCIAL MEDIA EDITOR >>
COINDESK INC/NYC/NY: Develop a unique, authoritative voice for CoinDesk products; write and edit quickly, cleanly and succinctly, and they must be a master of shaping copy and social-native content to match the voice of different social networks. 3-5 years of experience managing social media for a media company or comparable organization. Full info HERE (4/27)

FREELANCE MANAGER, MULTI-PLATFORM ANALYTICS >>
ViacomCBS – MTV ENTERTAINMENT GROUP/NYC, NY: Apply linear and digital Analytics across the MTV Entertainment Group portfolio to optimize content strategy across platforms and brands. Synthesize insights from every available data source in order to provide expert guidance on where content will best find its intended target. 3-5 years of related experience with Nielsen competence required. Full info HERE (4/26)

ACCOUNT EXECUTIVE >>
FUTURE TODAY INC/NYC/CHICAGO: Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships. Well-versed in CTV; direct & programmatic. Kids space knowledge preferred. The company is growing and looking for motivated people with experience selling across one or more of these categories: CTV, OTT, OLV, Linear TV. Full info HERE (4/26)

SR DEVELOPMENT PRODUCER >>
AMERICAN PUBLIC MEDIA GROUP/ST PAUL, NYC, LA, REMOTE: Manage production and development of new podcasts, creating and commissioning sustainable, high quality shows. Pitch new show ideas, angles on stories, and create plans for how a new show or season will sound and be structured. 5-7 years of media production and/or content development, ideally in audio required. Full info HERE (4/25)

COORDINATOR, BRAND MARKETING >>
CROWN MEDIA FAMILY NETWORKS/LA, CA: Responsible for supporting the implementation of advertising campaigns, marketing partnerships, promotions, sweepstakes, experiential events, creative development & email marketing initiatives. Min 1yr of marketing exp within the entertainment industry. Full info HERE (4/25)

EXECUTIVE PRODUCER APM STUDIOS >>
AMERICAN PUBLIC MEDIA GROUP/ ST PAUL, NYC, LA, REMOTE: Lead production of APM Studios’ existing tentpole franchises, create and manage budgets and lead recruitment and development of senior staff, including hosts when applicable. 10 years’ relevant experience in content development and audio production, including 3-5 years at management/supervisory level required. Full info HERE (4/25)

FREELANCE ANALYST, CONTENT & BRAND INSIGHTS >>
MTV ENTERTAINMENT GROUP/NYC/NY: Implementation and analysis of owned & syndicated research strategy for Scripted, Comedic & Original Movie content. Monitor, interpret and compile findings from various research sources and disseminate it to key partners. Experience with qualitative and quantitative research techniques required. Full info HERE (4/24)

FREELANCE MANAGER, CONSUMER INSIGHTS ANALYTICS >>
MTV ENTERTAINMENT GROUP/NYC/NY: Analyze marketing efforts, determining promotional planning effectiveness, and providing insights to inform future marketing campaigns. Set up, track, pull and analyze data on multi-platform marketing and promotional planning campaigns and initiatives. 3-5 years of related experience (TV ratings and Nielsen measurement currency) required. Full info HERE (4/24)

DIRECTOR, CONTENT INSIGHTS >>
MTV ENTERTAINMENT GROUP/NYC/NY: Conceptualize and conduct proprietary quantitative and qualitative studies focused on targeted audience needs as well as more general cultural trends. Improve multi-platform performance of key franchises; 7+ years of related research experience, including Marketing, Creative and Content Research required. Full info HERE (4/24)

CURATOR >>
THE PALEY CENTER FOR MEDIA/NYC/NY: Develop events, series, festivals, exhibits that are topical, culturally relevant, impactful and inclusive. In depth knowledge of history and current trends to conduct research and generate weekly reports. 8+ years managerial experience of a content collection in a research library, archive, museum, or related setting. Full info HERE (4/23)

DIGITAL MEDIA PLANNER >>
BLUE PLATE MEDIA SERVICES/ SUMMIT NJ: Day-to-day planning, executing and management of Digital and Social Media campaigns. Evaluate digital media, social platforms and advertising products and manage the RFP process. Strong ability to use and interpret analytical data and arrive at sound conclusions. 5+ years Digital and Social Media marketing experience required. Full info HERE (4/23)

VICE PRESIDENT, MARKETING & PARTNER INSIGHTS >>
ViacomCBS/NY, NY: Partner and liaise with senior sales management on brand strategy and positioning. Measure the efficiency of traditional and non-traditional advertising campaigns and author and present consumer-focused research on brands, generations, trend and categories. 10+ years’ experience in media or consumer research required. Full info HERE (4/23)

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