03/22/21: Cynopsis Media Tech Update


Medias First Morning Read


Monday March 22, 2021

AT&T is ending its “Data Free TV” program following the recent court ruling upholding California’s net neutrality law. Prior to California’s law, sponsored data customers were able to browse, stream and use applications from sponsors without using their monthly data allowance. “Given that the Internet does not recognize state borders, the new law not only ends our ability to offer California customers such free data services but also similarly impacts our customers in states beyond California,” said the company.

NBCUniversal’s ONE21 program, a gathering of developers that kicks off today at 12p, will be organized into four key topic areas: Global Consumer Experience; Reaching Consumers with Content; Connecting the Consumer Experience; and Connecting Consumers to Commerce. “People are living their lives at the intersection of media and technology—and ONE21 perfectly reflects that reality,” said Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. “This global event invites in all kinds of developers — from storytellers to software engineers, small businesses to global brands. By bringing this massive community together we’re giving our partners a window into the future —and we’re hoping to spark an extraordinary new era of collaboration.”

Kosta Eleftheriou, a co-founder of the Fleksy keyboard app, filed a lawsuit against Apple after his app was targeted by copyright subscription scammers. Eleftheriou wants to hold Apple accountable for lost revenue and other damages, on the grounds that it promises developers a safe and trustworthy marketplace.

Facebook is looking at building a version of Instagram for kids under 13. “We’re exploring bringing a parent-controlled experience to Instagram to help kids keep up with their friends, discover new hobbies and interests, and more,” said company spokesperson Joe Osborne. Terms of service dictate Instagram users must be at least 13.

Amobee announced a partnership with identity infrastructure provider InfoSum to bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients. The partnership will allow the companies to jointly offer their respective clients access to identity and media buying solutions through InfoSum’s decentralized customer data ecosystem, and Amobee’s cross-screen, programmatic and broadcaster-centric advertising platform. “While most competitors are focused on the replacement of third party cookies through alternative identity solutions, Amobee is differentiating itself by also betting on ecosystems not reliant on these forms of cookieless identifiers,” said Maria Flores-Portillo, General Manager of EMEA for Amobee. “We believe the decentralization of data will play a key role in the future of identity.”

Google reduced commissions for the Google Play store from 30% to 15% on developers’ first $1 million in revenue. Because most developers using Google Play don’t top $1 million, the move gives 99% of developers a 50% reduction in fees, said Google.

Amagi, offering cloud-based SaaS technology for broadcast and streaming TV, announced that its cloud solutions are now available on Google Cloud’s platform for media and entertainment companies. Customers will be able to deploy Amagi’s cloud playout platform, Cloudport, on Google Cloud to spin up 24×7 linear programming. “Amagi is a pioneer in cloud broadcasting, and has championed cloud transition in the industry,” said Kip Schauer, Global Head of Media & Entertainment, Gaming Partnerships, Google Cloud. “Our customers can now power their broadcast workflows using Amagi’s next-gen solutions.”

Synamedia unveiled Synamedia Go, a modular suite of data-driven SaaS services aimed at enabling pay TV and OTT/D2C operators to extract more value from their platforms. The first services are Go.Aggregate and Go.Experiment. Targeted at commercial, product and editorial teams, the offerings provide results supported by rapid experimentation, implementation and improvement to drive up engagement, loyalty and revenues. Synamedia also revealed that it is broadening its VIVID brand to extend to cloud workflows.

Walmart is prepping an HD-only streaming stick that will be sold under its Onn brand and powered by Android TV, according to FCC documents. In November came word that Walmart was reportedly talking to Comcast about making the Xfinity Plex platform the OS engine that powers Onn smart TVs.

AdTechCares, co-founded in 2020 by Amobee and 50 partners, has teamed with the Veterans Coalition for Vaccination and Venables Bell + Partners to launch a nationwide PSA campaign to encourage full COVID-19 vaccination, and ensure credible information around the vaccine is delivered. “As the Covid-19 crisis continues, even as the vaccines rollout, the advertising industry has an inherent duty to support fact-based journalism and to ensure continued access to accurate and timely information,” said Ryanne Laredo, Chief Customer Officer at Amobee and Co-Founder of AdTechCares.

Amazon Prime Video has created a digital experience for Eddie Murphy film ”Coming 2 America,” where fans can immerse themselves in exclusive content from the film and Prime Video’s partners and participate in exclusive royal product drops. The content hub houses exclusive content from Prime Video and their partners including HSTRY, UOMA Beauty and Def Jam Recordings.

Operative announced the completion of its acquisition of STAQ, a data collection, normalization and visualization technology company. The acquisition will expand upon Operative’s capabilities to aggregate, automate, normalize and optimize data, allowing media companies to take control of their entire supply and demand chain. The parties have signed a definitive agreement and expect to close in the coming days.

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Operative Media announced a partnership with Fox Corporation that integrates the company’s cloud native sales technology platform across Fox’s portfolio, enabling Fox to oversee client inventory across its portfolio and manage the entire advertising sales lifecycle across linear, digital, and advanced audiences in a converged and unified way in one single solution. “Our continuing goal is to provide a variety of solutions to our clients that help their businesses,” said Marianne Gambelli, President of Ad Sales for Fox. “The AOS platform allows for our advertising partners to extend their reach across our portfolio of products in a single solution, as well as leveraging our rich data sets in an easy and flexible way”

Total retail video impressions grew +63% year-over-year in February, and CTV impressions grew +159%, according to the Innovid iQ dashboard. The biggest jump in the retail world came from programmatic audience-buying, which saw a +212% YOY increase. “Retail brands are doubling down on CTV and programmatic, a sign that the modernizing of the industry isn’t just taking place at the store level.” said Stephanie Geno, SVP of Marketing at Innovid. “Retailers are really embracing digital capabilities to reach their shoppers where they already are and building unified experiences across all touchpoints, across all channels.” While every vertical saw an increase in video impressions compared to the year prior, the biggest winners were Retail (+63%), Auto (+57%), CPG (+55%) and Telecom (+54%).

People-based marketing platform LiveIntent shared new data finding that direct-to-consumer brands are enjoying a 26% higher conversion rate this year when compared to 2020. “We’ve seen enormous growth from DTC brands over the past several years but especially in 2020 when ecommerce consumer spend grew by 44% amid the pandemic,” said Kerel Cooper, CMO at LiveIntent. When it comes to devices, LiveIntent found that the click-through rate for DTC brands is 57% higher than average on tablets, and the conversion rate for DTC brands is 20% higher than average on mobile devices.

National CineMedia and ATM.TV, provider of DOOH HD advertising, have teamed to allow brands to connect with movie fans through HD toppers located on FCTI ATMs at 7-Eleven stores nationwide. NCM’s new DOOH group, which was created to unite brands with audiences beyond theaters in a variety of complementary venues, will sell ATM.TV HD out of home media inventory alongside NCM’s Noovie entertainment content and trivia programming on over 8,500 ATM.TV HD 27” screens.

Advertising data, measurement, and analytics software company EDO announced the launch Ad EnGage CI (Competitive Intelligence) Streaming. Through the offering, marketers can access ad occurrence and targeting data across major premium streaming platforms, including Hulu, Tubi, Paramount+, Peacock, and Roku. The platform also provides insights into trends at the category and brand level. “We always see that greater transparency grows a marketplace. In this day and age, the streaming platforms need to showcase the advertising activity on their services, while marketers need to be able to make critical decisions to successfully deliver against their media investments,” said Kevin Krim, CEO & President, EDO, Inc. “With the expansion of our Ad EnGage platform into AVOD streaming, advertising sellers and brand marketers will now have access to EDO’s precise, reliable data on the non-linear platforms where they want to spend more.”

Sixty-eight percent of consumers are willing to share data with brands to improve their streaming TV ad consumption, according to a survey from Valassis, and 54% will view ads on AVODs for a lower monthly cost. In the A25-54 demo, 54% of consumers said ads on streaming services were more relevant than those on traditional cable networks.

How did advertising change during the pandemic? A new report from iSpot provides data around some of the biggest takeaways of the last year, including:
· Empowering ads were up 8%, while funny spots dipped by 5%
· Number of advertisers on TV increased by 6.1%
· Ad airings increased by 5.6%
· TV ad impressions jumped by 3.4%
· Minutes of ad time rose by 9.1%

Integral Ad Science announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS earned all three of TAG’s certification seals that apply to its ad verification technology.


Seven additional ViacomCBS channels have been added to YouTube TV: BET-Her, Dabl, MTV2, MTV Classic, Nick Jr., Nick Toons and Teen Nick. BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1 were added to the service in June.

TikTok rival YouTube Shorts has started rolling out in beta in the US. Creators can record, edit and share content that is 60 seconds or less, and have access to millions of songs from more than 250 labels and publishers. Yet to come are special effects like AR features.

All nine seasons of “The Office” are streaming for free on Peacock, now through March 24. The promotion is tied to the 16th anniversary of the NBC comedy’s premiere on March 24, 2004, and includes a contest encouraging fans to share videos paying homage to the series. Until now, the first two seasons of “The Office” have been available for free on Peacock, while seasons 3-9 required a paid tier subscription.

Law&Crime is now available on Redbox Free Live TV. “The Redbox brand has long been synonymous with an engaging entertainment experience,” said Alex Kopacz, Head of Content Distribution & Licensing at Law&Crime. “We feel that they are uniquely positioned for ongoing growth in the free ad-supported streaming space.”

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Check out more jobs in Cynopsis Classifieds »
Job of the day


Responsible for supporting the implementation of advertising campaigns, marketing partnerships, promotions, sweepstakes, experiential events, creative development & email marketing initiatives. Min 1yr of marketing exp within the entertainment industry. Full info HERE (4/4)

Lead production of APM Studios’ existing tentpole franchises, create and manage budgets and lead recruitment and development of senior staff, including hosts when applicable. 10 years’ relevant experience in content development and audio production, including 3-5 years at management/supervisory level required. Full info HERE (4/4)

MTV ENTERTAINMENT GROUP/NYC/NY: Implementation and analysis of owned & syndicated research strategy for Scripted, Comedic & Original Movie content. Monitor, interpret and compile findings from various research sources and disseminate it to key partners. Experience with qualitative and quantitative research techniques required. Full info HERE (4/4)

MTV ENTERTAINMENT GROUP/NYC/NY: Analyze marketing efforts, determining promotional planning effectiveness, and providing insights to inform future marketing campaigns. Set up, track, pull and analyze data on multi-platform marketing and promotional planning campaigns and initiatives. 3-5 years of related experience (TV ratings and Nielsen measurement currency) required. Full info HERE (4/4)

Conceptualize and conduct proprietary quantitative and qualitative studies focused on targeted audience needs as well as more general cultural trends. Improve multi-platform performance of key franchises; 7+ years of related research experience, including Marketing, Creative and Content Research required. Full info HERE (4/4)

THE PALEY CENTER FOR MEDIA/NYC/NY: Develop events, series, festivals, exhibits that are topical, culturally relevant, impactful and inclusive. In depth knowledge of history and current trends to conduct research and generate weekly reports. 8+ years managerial experience of a content collection in a research library, archive, museum, or related setting. Full info HERE (4/2)

: Day-to-day planning, executing and management of Digital and Social Media campaigns. Evaluate digital media, social platforms and advertising products and manage the RFP process. Strong ability to use and interpret analytical data and arrive at sound conclusions. 5+ years Digital and Social Media marketing experience required. Full info HERE (4/2)

ViacomCBS/NY, NY: Partner and liaise with senior sales management on brand strategy and positioning. Measure the efficiency of traditional and non-traditional advertising campaigns and author and present consumer-focused research on brands, generations, trend and categories. 10+ years’ experience in media or consumer research required. Full info HERE (4/2)

PBS DISTRIBUTION/ARLINGTON VA: Lead PBSd’s digital scheduling function to support our growing distribution business across VOD, streaming and educational platforms by ensuring accurate, on-time content launches. Direct day-to-day activities of the scheduling team and execute on content release plans. 7-10 years’ experience in Content Scheduling/Programming required. Full info HERE (3/31)

SAG-AFTRA/NY or LA: Conduct financial statement and operating analyses of publicly-held companies. Research, analyze and identify the implications for internal clients. Comprehensive understanding of micro- and macro-economics principles and have an understanding and awareness of worker rights impacting SAG-AFTRA members. Full info HERE (3/31)

ViacomCBS/NY/CA/REMOTE: Lead and track multiple creative projects and timelines simultaneously, work with agencies and marketing teams to assess initial requests for information, project parameters and priority scheduling. Significant experience working in production management/digital marketing/creative agency and/or professional services/consulting required. Full in HERE (3/31)

: 1+ yrs. w/ traffic exp. is a plus, communicating, scheduling, data entry, hands on coordination, log changes/revised promo scheduling/run logs and reports/ensure correct promo elements etc. Team player with strong attention to detail and strong time management. Full info HERE (3/29)

Add the current date – Ctrl + ; (Windows & Mac). Add the current time – Ctrl + Shift + ; (Windows) or Command + ; (Mac). Want to learn more shortcuts? MST offers three levels of real-time training in a safe, supportive environment. Use promo code CYNOPSIS20 to unlock a 20% savings. Full info HERE. (3/29)

APM STUDIOS/ST PAUL MN: Develop and create innovative, high quality content. Set editorial vision and brand voice for APM Studios’ new podcasts and their product development across platforms and formats. Lead collaborations with external media and distribution partners. 10+ years’ experience in media, 4+ years management experience required. Full info HERE (3/29)

Striking partnerships with DSPs, agencies, brands, and agency trading desks to integrate with Origin’s programmatic solutions. Sourcing and managing PMP/PG business and adopt existing clients and grow their relationships. 5+ years of programmatic advertising video sales experience. CTV experience is a plus. Full info HERE (3/28)

ORIGIN MEDIA/REMOTE: Oversee administrative tasks, work with Sales to assist in the production, maintenance, and delivery of sales materials and RFPs from advertisers. Manage contracts with in-house legal counsel and organize and manage all company contracts and documents. 1-3 years of experience in sales or operations and familiarity with the Google Suite of products. Full info HERE (3/28)

NEP GROUP/EASTERN US-LONDON: Establish a global purchasing community and build procurement capability to ensure a consistent approach to negotiations with key suppliers. Design and implement a global procurement strategy to add value and efficiency to the organization. and Understand global needs and lead negotiations. Fifteen years of industry-related experience in procurement required. Full info HERE (3/28)

MARATHON VENTURE/NYC: Serve as the primary point of contact for our media partners, responsible for exceeding expectations by effectively anticipating and solving problems. Review client orders for accuracy and resolve discrepancies. 2-3 years related experience and strong organizational skills and attention to detail required. Full info HERE (3/27)

ITVS/San Francisco: Optimize project management processes to create sustainable, scalable standards and best practices that improve cross-functional collaboration and long-range planning. Set, manage, and execute our audience development workflows. Identify, plan, and execute effective, “right-size” workflows. 5-7 years of professional experience in project management and communications required. Full info HERE (3/27)

Manage clients for various emerging OTT verticals including but not limited to US Hispanic and Latin American/Brazilian platforms. Coordinate delivery of new content and looking for new ways to optimize revenue. Experience working in international digital content programming/ sales; familiarity with various platforms and Spanish language fluency required. Full info HERE (3/27)

Managing branded content projects, ensuring the flawless execution of sold concepts through to delivery across media platforms. Tracks projects through all phases; from requests through approvals and distribution. 3+ years in creative/digital project manager role at a related production house/agency. Full info HERE (3/26)

Managing sales and co-production activity with designated clients across both television and digital. Keep in constant contact with all key US buyers pitching upcoming programmes –for both TV and SVOD sales. 7+ years of experience at executive level within programming and/or distribution. In-depth understanding of the UK television industry, in particular the BBC. Full info HERE (3/26)

Provide full support to all accounts for the Ad Sales team, assist Account Executives, Sales Planner and Pricing Inventory in managing day-to-day Ad sales responsibilities. Communicate daily with Traffic Department, and create and maintain quarterly flighting grid. B.A. in Communication or equivalent from a four-year college; prior experience a plus. Full info HERE (3/26)

Strong knowledge and understanding of legal and business issues related to media, strong negotiation and drafting skills and a solid understanding of business issues. Draft and/or negotiate a wide variety of agreements and contract summary/tracking/management. A minimum of two years of legal experience in a media and/or entertainment transactional environment either in-house or with a law firm is required. Full info HERE (3/25)

NEXSTAR INC., KRON4-MYNETWORK/SAN FRANCISCO: Leading broadcast operational teams with sales-driven organizations, developing locally originated content, and commitment to community service. Track record of high performance in developing revenue across multiple platforms. Minimum of five years of general management experience at a commercial broadcast television station with accompanying digital assets required. Full info HERE (3/25)

Set overall community strategy as it relates to supporting brand initiatives, structure implementation of community-facing strategy across FailArmy, communicate on behalf of the brand across multiple channels. Min 3 yrs experience in brand communications, strong expertise in and a passion for current and emerging social and OTT platforms. Full info HERE (3/25)

Responsible for overseeing, guiding and elevating all programming for each of the Streaming TV channels, Works with VP Streaming to establish long-term creative programming strategy to achieve business unit KPIs. Plan and budget to help develop, help commission, and acquire programming for Jukin streaming channels. 7+ years in creative production for digital/streaming/television required. Full info HERE (3/24)

Lead the talented and resourceful journalists, manage digital teams in multiple locations and editorial content; encourage innovation and unique story telling techniques. Impeccable integrity and ability to support our writers and editors in making tough journalistic calls in fast-moving news cycles. Full info HERE (3/24)



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