A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2023 CTV/OTT Advertiser Perceptions Study 86% of CTV/OTT advertisers say that CTV/OTT’s value is greater than, or equal to, primetime TV, with 44% saying CTV/OTT is more valuable. DOWNLOAD COMPLIMENTARY REPORT 125+ Leading TV & Media […]
Monday August 28, 2023 IBM introduced Watsonx Code Assistant for Z, a generative AI-assisted product that will help enable faster translation of COBOL to Java on IBM Z. The product will be generally available in 2Q24 and is being designed to help accelerate COBOL application modernization. Watsonx Code Assistant for Z will preview during IBM’s […]
A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2023 CTV/OTT Advertiser Perceptions Study 86% of CTV/OTT advertisers say that CTV/OTT’s value is greater than, or equal to, primetime TV, with 44% saying CTV/OTT is more valuable. DOWNLOAD COMPLIMENTARY REPORT 125+ Leading TV & Media […]
Monday August 14, 2023 “It’s time to move on,” posted Mark Zuckerberg on Threads on Sunday, responding to X owner Elon Musk’s chatter about a cage fight between the tech titans. “Elon won’t confirm a date, then says he needs surgery, and now asks to do a practice round in my backyard instead.” Should Musk […]
Monday August 7, 2023 Music to your ears? Meta introduced AudioCraft, an AI tool that generates realistic music from audio and text. “While we’ve seen a lot of excitement around generative AI for images, video, and text, audio has seemed to lag a bit behind,” said the company on its web site. “There’s some work […]
A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2023 CTV/OTT Advertiser Perceptions Study 86% of CTV/OTT advertisers say that CTV/OTT’s value is greater than, or equal to, primetime TV, with 44% saying CTV/OTT is more valuable. DOWNLOAD COMPLIMENTARY REPORT 125+ Leading TV & Media […]
Monday July 17, 2023 Elon Musk has been busy with customer service. “Consider this silly policy deleted as of now,” tweeted Musk to a user who wasn’t eligible for a new ad-revenue sharing program because their account – Battle Beagle – featured a dog. Musk also responded to a complaint from a user about the […]
Monday July 10, 2023 Just three months after confirming plans for Twitter competitor Threads, Meta launched the app last week – and counted over 30 million signups in the first 24 hours. While the feed is mostly text-based posts, photos and videos can also be posted. “The vision for Threads is to create an option […]
Monday June 26, 2023 Meta is ending news availability on Facebook and Instagram in Canada ahead of the implementation of that country’s Online News Act, which will require internet giants to pay news publishers for posting or linking to their content. “We have repeatedly shared that in order to comply with Bill C-18, content from […]
A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5