03/18/24: Cynopsis Media Tech Update

Medias First Morning Read
Monday March 18, 2024

Meta announced it is shutting down data insights tool CrowdTangle, which has been used to track conspiracy theories and viral content on Facebook and Instagram. In its place will be Meta Content Library, available to academic and nonprofit researchers, but not to for-profit news outlets. “Our data-sharing products are evolving alongside technology and regulatory changes,” said Meta in a statement. “Phasing out CrowdTangle will allow us to focus resources on our new research tools, Meta Content Library & Content Library API.”

Stream Hatchet, a subsidiary of GameSquare Holdings, has launched an AI-powered news platform and a significant website upgrade that delivers daily articles on relevant live streaming, gaming, esports, and social media topics. The new site, streamhatchet.com, analyzes billions of data points daily from Stream Hatchet’s proprietary business intelligence software to recommend the most important news.

Many Texans have apparently found a workaround for Pornhub’s blocking access to users in the state, after a court upheld a law requiring age verification each time a user tries to access it. According to Google Trends data, searches by Texans for “VPN,” which can hide the location of a user, rose more than fourfold right after the ban.

Apple has acquired Canada-based startup DarwinAI, which specializes in vision-based tech to help with manufacturing efficiency, reports Bloomberg. AI researcher Alexander Wong, who helped build DarwinAI’s business, has joined Apple as a director in its AI group, according to Bloomberg.

More than half of Black (56%), Latinx (55%), and Asian (60%) consumers who are not currently 5G wireless home internet subscribers say that they are likely or very likely to consider 5G home internet from a mobile provider when it becomes available in their area, according to Horowitz Research study, “State of Media, Entertainment, and Tech: Disruptions.” Compared to the ISP they had before, the study finds that nearly 6 in 10 (59%) Black and more than half (55%) of Latinx and Asian 5G wireless home internet subscribers say that their 5G service does a better job; roughly a third of each segment feels that 5G service is about the same as broadband when it comes to quality. Asian and Latinx subscribers are slightly more likely than Black subscribers to feel that traditional broadband is better than 5G. “Our data show that there is an appetite for more competition in the home internet space, and the wireless providers are being very aggressive with marketing to appeal to multicultural audiences,” said Adriana Waterston, EVP and Insights and Strategy Lead for Horowitz Research. “Retention efforts that focus on delivering value for the money will be key, given that 5G wireless is being promoted as highest-quality internet for a much more affordable price.”

In a filing last week, Reddit Inc. said it is seeking to raise as much as $748 million in its initial public offering. The company and its investors are planning to sell 22 million shares for $31-$34 each. About 15.3 million those shares will be sold by the company, and the rest by investors and Reddit employees.

Cynopsis BIG TV Summit: Measurement, CTV and more for Agencies & Networks

Mark your calendars for this year’s BIG TV Summit, happening on September 18th at City Winery in NYC. Dive into discussions on FAST channels, digital-out-of-home, AI, Shoppable TV, privacy concerns, and much more. Join us for an insightful event that’s shaping the future of TV and video. Ready to dive in?

SIGN ME UP!

ADVERTISING

Working with LiveRamp, NBCUniversal is implementing Google Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to securely and privately reconcile their first-party data with marketers’ data, and personalize the customer journey more effectively. NBCUniversal will be one of the first major CTV providers live on PAIR later this quarter. “Helping our advertisers mitigate signal loss in their approaches is critical, but what makes this a transformative proposition is with Google and LiveRamp, we’re able to help marketers drive better results today,” said Ryan McConville, EVP, Ad Platforms & Operations, NBCUniversal. “There’s no need to compromise between privacy and performance.”

ByteDance (TikTok)’s ad revenue grew 79% YoY in between Feb 2023 and January 2024, ranking second behind Meta Platforms in share of ad spend, according to Guideline. Additional data points include:
· Meta (Facebook + Instagram) and Reddit revenue expanded by double digits
· X (formerly Twitter) revenue declined by 64%
· TikTok’s share of investment expanded a 7% pts, from 10% to 17%

Mediaocean has reached an agreement to integrate Magnite’s ClearLine offering into its own Prisma Platform, a move it says will give ad buyers using Prisma turnkey access to connected TV and online video streaming campaigns. The partnership builds on the 2023 deal to bring Magnite’s streaming inventory into Mediaocean’s ad infrastructure for local TV buyers. “By integrating Magnite’s ClearLine solution into Prisma, we’re creating the most streamlined and automated process to buy streaming inventory directly from sellers,” said Ramsey McGrory, Chief Development Officer at Mediaocean.

Adtech company National CineMedia launched new offerings around programmatic and self-serve automation for the 2024-25 upfront. Media buyers can access real-time, data-driven trading of cinema ad inventory, bid on available audiences during NCM’s show, “Noovie” and choose from programmatic guaranteed (PG) and private marketplace options across NCM’s platform.

Teads announced an expanded global partnership with LG Ad Solutions on exclusive CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and across 10 Asia Pacific countries. These new territories extend Teads’ current exclusive footprint on LG Smart TVs in France and Belgium.

Qonsent and kids and family entertainment-focused Driver Studios have partnered to develop new approaches to building trust with advertisers and consumers. Qonsent’s user consent solution will be integrated across Driver Studios’ advertising platform, which reaches 245 million US adults and families across mobile apps, CTVs and digital platforms.

Basis Technologies is integrating Reddit campaign reporting into its media automation platform, allowing for access to real-time ad delivery data. The integration enables agencies and marketers to measure Reddit ad campaigns from its platform, without extra steps to log into third-party systems, locate campaign data, download spreadsheet reports with dozens of line items, and clean up reports to align them with the preferred arrangement of data. Integrations already include Google Ads (Search, P-Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok and Snapchat.

MEASUREMENT

Proximic by Comscore and Epsilon announced a partnership that will have Epsilon utilize Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital, the company’s adtech platform for performance-based, personalized digital media at scale. Proximic by Comscore will deliver Epsilon insights into content across thousands of touchpoints with a focus on brand suitability, inventory quality, IAB and GARM categorizations. “As the industry moves towards an alternative signal-based future, rich contextual data is more vital than ever before as marketers seek to maximize the value of inventory available to them in biddable environments,” said Kathryn Roganti, SVP, Commercial at Proximic by Comscore. “Our partnership with Epsilon will enhance ad quality line of sight for supply available via Epsilon’s expansive adtech stack, unlocking new efficiencies and increasing performance for clients activating with Epsilon Digital.”

DoubleVerify and NBCUniversal have expanded their partnership to provide program-level measurement solutions across OTT devices. “With the rise of streaming, it’s imperative that publishers provide brands with the data they need to be sure they’re running their media in environments that are both brand-safe and brand-suitable,” said Dominick Vangeli, SVP and General Manager, Advanced Advertising and Partnerships, NBCUniversal “With this new partnership with DoubleVerify, we’ll be able to offer our advertising partners a new level of transparency against these metrics and more, with granularity down to the program level.”

Attributy announced an exclusive partnership with OOH ad platform AdQuick, enabling advertisers to measure how OOH and other channels impact each other for return on ad spend and conversions. “Omnichannel advertisers haven’t been able to measure their out-of-home campaign data availability,” said Andreas Eisermann, Founder and President, Attributy. “Advertisers can now leverage our shared next-gen insights for unparalleled clarity on how out-of-home performance impacts, and is impacted by, holistic marketing performance.”

Adjust announced a first-of-its-kind integration with Google Play Games on PC, empowering gaming app developers, marketers and studios to seamlessly distribute and measure their marketing campaigns across a diverse range of platforms. Adjust is enhancing PC | console measurement with the addition of Google’s Play Install Referrer API to directly attribute installs to PC campaigns. The integration helps app developers understand which channels deliver the most users to their apps from the Google Play store.

STREAMING

Fifty-six percent of viewers stream one to three hours of programming in one sitting, while 40% are streaming three or more hours at a time, according to Tubi report, “The Stream 2024: Streaming Insights for Marketers.” Consumers estimate using about four different streaming services (3.8 average), with heavy streamers (15+ hours/week) using about five (4.7 average). To keep them streaming, viewers want a large selection of shows and movies (69%), new or original content (61%), and different genres or categories (50%). Additional insights include:
· Gen Z and millennials want original, diverse content from independent creators, with 74% preferring originals to remakes.
· Nearly all (96%) of Americans are interested in nostalgia watching, streaming shows that are 10+ years old; 67% of Gen Z and millennials turn to content that’s 10+ years old because “the style and quality is good.”
· 68% of Gen Z like watching live sports or sports programming, such as NFL weekly game previews (45%) or the NBA G League (31%), and 42% dedicate three or more hours each week to live sports streaming, eclipsing those watching on traditional cable and satellite TV (24%).

Cynopsis Team

Robbie Caploe
VP/Group Publisher
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Lynn Leahey
Editorial Director
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Kerry Smith
Division President
Access Intelligence

Albert Nassour
Executive Director of Sales
917-545-3129
[email protected]

Stephanie Cronk
Senior Marketing Director
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Check out more jobs in Cynopsis Classifieds »
Job of the day
CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO:
Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR

AKA NYC
NEW YORK

Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote:
Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING
>>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE

Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK

Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK

Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING

TV One
SILVER SPRING, MD – HYBRID REMOTE

Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTONER ACQUISITION

GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)

Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SR. DIRECTOR, DISTRIBUTION COUNSEL

A+E NETWORKS
(Remote)

Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT
>>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

CLIENT SOLUTIONS COORDINATOR

UP ENTERTAINMENT
NEW YORK, NY

Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
LOS ANGELES, CA

Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
SEATTLE, WA

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY:
Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

THE ALLEN MEDIA GROUP
NYC (Hybrid)

Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO

Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE

VP/HEAD OF ADVERTISING SALES

FREEBEE
FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

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