04/01/24: Cynopsis Media Tech Update

Medias First Morning Read
Monday April 1, 2024

Move along, Google told users of its Podcast app. Google is shutting it down in the US, and users will have to move their subscriptions to YouTube Music by tomorrow if they want to stream from the Podcasts app directly. The move is part of a plan to centralize audio services under YouTube.

The European Commission is investigating Apple, Meta and Google over digital rules compliance. “Apple’s measures, including the design of the web browser choice screen, may be preventing users from truly exercising their choice of services within the Apple ecosystem,” said the Commission, while Meta’s “pay or consent” model for social media “may not provide a real alternative in case users do not consent,” the Commission said. It will also look at whether Google’s display of search results favors its own specialized search services over rivals. Companies can be fined up to 10% of their global annual turnover if it is determined they are breaking the rules.

Instagram is in the testing phase for a new feature, “Blend,” that creates a personalized feed of Reels for the user and a friend. The discovery of the feature was first made by reverse engineer Alessandro Paluzzi, who shared a screenshot that showed “Blend” would curate Reels recommendations based on content shared between friends, as well as a user’s individual Reels interests.

Brightcove announced the launch of Cloud Playout 2.0, enabling users to leverage their existing content catalog and live streams to build a channel in minutes. The enhanced Cloud Playout includes a linear scheduler to create an electronic program guide, which can be displayed on apps and FAST platforms. Once a channel is built, media companies can operationalize the distribution of their linear channels to owned-and-operated properties or FAST platforms. “Cloud Playout 2.0 gives media companies an efficient way to grow reach, increase engagement, and monetize their content,” said Scott Levine, Chief Product Officer at Brightcove. “This expansion creates a centralized platform for driving new business models, content windows, and experiences, allowing our customers to save time, money and resources.”

Acxiom has launched the consumer insight dataset, InfoBase Purchase Transactions, in partnership with consumer purchase insights company, Affinity. The strategic alliance addresses the demand of marketers for dependable access to customer transactional data. “Affinity Solutions’ transactional data offers the most authentic and dependable reflection of shifting spending patterns, and this makes a powerful combination with our core InfoBase offering to enrich our clients’ understanding of customer behaviours,” said David Keens, VP of Product EMEA at Acxiom. “This is vital customer intelligence for any brand seeking to craft relevant and highly-tailored customer experiences.”

Truth Social is dominated by male users. According to February data from GWS Magnify, 57% of active users were men and 43% were women. In the US, the number of active mobile device users on Truth social peaked at 1.1 million in August of 2023, and had fallen to 800,000 by February 2024.

OpenVault announced that its OpenVault Marketing Insights platform is now available on the Nokia Altiplano Application Marketplace. The cloud-based platform leverages customer upstream and downstream usage to identify subscriber-caused network congestion, as well as upgrade candidates who would benefit from more bandwidth based on usage behavior.

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There is a substantial gap in consumer understanding of the environmental impact of digital ads, according to research from non-profit Acceptable Ads Community. Among those surveyed for “Empowering User Choice for Sustainable Online Advertising,” 59% acknowledged some level of awareness of the carbon footprint of digital ads, but 61% underestimated their actual impact. Upon learning about the true environmental effects of digital ads, 67% of consumers expressed a desire for increased control and 66% expressed a heightened willingness to engage in proactive measures. “This research underscores a critical shift in consumer attitudes towards online advertising and sustainability,” said Terry Taouss, President of the Acceptable Ads Committee. “It is clear that internet users are not only ready, but eager for change.”

Clinch has adopted Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, into their identity framework. This move positions Clinch as the first client-side ad server to incorporate UID2, pioneered by The Trade Desk, enabling participants to create an identifier from emails or phone numbers while maintaining the value exchange of the open internet.

Measured has launched a new technology aimed at solving advertising’s walled garden problem and help brands gauge the impact and value of their ad spend across channels. Backed by AI, machine learning and data science technology, the new platform consists of three main differentiators: advanced, automated geo-testing; comprehensive methodology with automated triangulation; and end-to-end incrementality powered workflow. “As advertising spending hits over $1 trillion globally, marketers are overwhelmed by the inaccurate, disjointed measurement data flowing from their campaigns,” said Trevor Testwuide, CEO and co-founder of Measured. “We’re excited to launch a new platform that provides marketers with a full view of their spend, outcomes, and the resources needed for that experimentation, and we’re energized by the platform’s early results that are empowering marketers to deliver on their desired goals.”

Wurl announced BrandDiscovery, genAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety. “We know emotional resonance drives positive attention for brand campaigns, leading to higher brand awareness, recall, and reduced cost per engagement for advertisers,” said Peter Crofut, VP of Business Development for Agencies and Brands at Wurl. “Now, with BrandDiscovery, advertisers will have greater control over the context of their CTV ads, more easily earning the attention of viewers and, as a result, improving measured campaign outcomes.”

The Africa Channel has formed a partnership with Multimerica AdEx to offer relevant advertising across the CTV universe. “TAC365 CTV” blends TAC’s cultural programming, brand advertising, and the precision targeting of Multimerica’s e AdEX Network to reach more than 95% of US CTV households. “At TAC, we’re deeply committed to amplifying Black voices and empowering brands to connect authentically with Black audiences at scale,” said TAC SVP of Sales & Business Development Dean Cates. “There is a growing desire to buy CTV inventory at scale directly from diverse-owned companies, but it has been very difficult to do. With this new offer we aim to help solve these challenges and fulfill this demand by placing brand messages where our audience lives on CTV.”

Eighty six percent of advertisers consider games advertising as brand safe, and 40% are set to boost spending in the coming year. That’s according to a new study released during IAB PlayFronts. “Changing the Game: How Games Advertising Powers Performance Today” also reveals that 85% of advertisers recognize games advertising as a premium, high-quality platform for promoting their brands, and 90% attested to its effectiveness in reaching valuable, hard-to-reach audiences with relevant messaging. “This is the first large-scale quantitative analysis of brands and agencies with experience purchasing games advertising,” said Jack Koch, SVP, Research & Insights, IAB. “Marketers can no longer afford to ignore this medium if they want to reach the more than 200 million U.S. consumers that play video games.”

TikTok saw a 20% surge in advertising expenditure in the week after the decision to pursue a ban on the platform, reports Tracer. Findings from the data analytics platform examined over 1 billion ad impressions from the week leading up to the vote on March 13 and the subsequent week and found:
· User engagement metrics on TikTok, such as click-through rates (CTR) and cost-per-click (CPC), remain steady, indicating that the looming legislation has not dampened TikTok’s appeal to users or altered advertising costs on the platform.
· Ad spend on direct competitors like Instagram Reels and YouTube remained steady.
· Before the vote, TikTok showed a notable increase in advertising spend of over 40% from January to February 2024.

BlueMoon AI and WCCG have established a strategic partnership to develop and implement a suite of AI tools aimed at enhancing agency creativity and efficiency in advertising for their entertainment and brand clients. The initiative aims to empower storytellers with AI-driven efficiencies, streamline workflows and adapt to the evolving marketplace.

MEASUREMENT

The US Joint Industry Committee put out a statement about the JIC’s responsibilities versus those of the Media Rating Council, explaining that the groups are intended to be complementary, not in competition with each other. “While the JIC is focused on evaluating the transactional readiness of national, cross-platform, measurement solutions, the MRC goes much further in conducting intensive audits of measurement methodology,” reads the statement. “The JIC’s goal is for measurement companies to hold both JIC certification as well as MRC accreditation.” Added George Ivie, Executive Director and CEO of the MRC, “It is ultimately up to the buyer and seller to determine the currencies on which they are willing to transact. The work the JIC is doing to bring forward a baseline for transactability inclusive of privacy requirements is valuable to enable first party data in television measurement.”

Adobe unveiled a real-time customer data platform (CDP) collaboration feature aimed at helping advertisers and publishers collaborate to find and measure new consumer audiences without cookies. With Real-Time CDP Collaboration, data collaboration capabilities embedded directly in the CDP.

The Coalition for Innovative Media Measurement revealed its priorities for H1 2024. They include:
· Supporting innovations and improvements in measurement and currency development.
· Helping buyers to navigate change in currency and measurement.
· Building trust, quality and transparency and collaboration in identity resolution.
· Developing best practices for new ecosystems.
· Building capabilities and strategic roadmaps for content measurement.

“The TV and video marketplaces are changing rapidly, stimulating a wave of investment
and innovation,” said Jon Watts, Managing Director of CIMM. “The priorities we’ve
outlined today are intended to help the industry navigate change through meaningful
collaboration and cooperation, built on a foundation of insight, evidence and effective
planning.”

Comcast Advertising’s AudienceXpress division has struck a deal to work with iSpot and evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress platform. “We hope that by working with them, we can help further push the boundaries on new innovations and possibilities in the measurement and currency space,” said Stuart Schwartzapfel, EVP, Media Partnerships at iSpot. AudienceXpress will continue to work with DRMetrix and 605, both recent iSpot acquisitions.

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Senior Marketing Director
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MANAGER, LEGAL & BUSINESS AFFAIRS
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GENERAL MANAGER

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The General Manager is a strategic entrepreneurial leader w/in-depth insight into the evolving media marketplace. You will have a unique combination of executive mgmt, bus dev, and production ops leadership exp; with a proven track record of developing, executing, and maximizing lucrative opportunities for production/media content organizations. Full info HERE

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ACCOUNT REP: MPT NATIONAL CORPORATE SALES

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MOTION GRAPHIC DESIGNER
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Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

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SR. YOUTUBE ADS SPECIALIST
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Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

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ACCOUNT EXECUTIVE DIRECT RESPONSE >>
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Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

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Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE

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Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
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Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

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ACCOUNT DIRECTOR
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Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE

VP/HEAD OF ADVERTISING SALES

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Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

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FREEBEE
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Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
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Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
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BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

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