| Reddit stock jumped 48% for its IPO on Thursday. The initial offering price was $34 per share; shares opened at $47 and closed at $50.44. While the company has not turned an annual profit since launching in 2005, it is touting the potential of selling its users’ data to information-hungry AI companies for training tools. For now Reddit’s revenue primarily comes from advertising, with eMarketer projecting its digital ads business will grow 30% in 2024.
The U.S. Dept. of Justice, 16 states and the District of Columbia filed an anti-trust suit against Apple Inc. on Thursday, alleging the iPhone maker engaged in practices aimed at keeping customers reliant on the company’s smartphones and less likely to switch to devices from competitors. The suit, filed in U.S. District Court for the District of New Jersey, claims that Apple’s actions “built and reinforced a moat around its smartphone monopoly,” prevented other companies from offering apps that competed with its products, and that its policies hurt consumers and its smaller competitors with “higher prices and less innovation.” The government is asking the court to cease from engaging in those current practices and an unspecified financial penalty.
Digital World Access Corporation shareholders voted on Friday to merge with Donald Trump’s social media company, Trump Media, parent of social media platform Truth Social. The merger calls for Trump to own about 79 million shares, or 58.1% of the company, to be renamed Trump Media & Technology Group. Digital World shares fell 14% by the end of Friday.
Parrot Analytics announced the launch of Parrot IQ, a consultancy arm designed to offer data-backed consulting within the media and entertainment industry. “Parrot IQ stands as a beacon for those navigating the complex interplay between content and finance, aiming to set a new standard in IP valuation,” said Wared Seger, CEO of Parrot Analytics. “Our goal is to transform these insights into an industry benchmark, guiding our clients toward unprecedented financial success.
ARTIFICIAL INTELLIGENCE
The government of Saudi Arabia is creating a $40 billion fund to invest in artificial intelligence. The New York Times reports representatives of Saudi Arabia’s Public Investment Fund have discussed a potential partnership with Andreessen Horowitz, a Silicon Valley venture capital firm, along with other financiers. A fund of that magnitude would make Saudi Arabia the world’s largest investor in AI.
Following up on an announcement made in November, YouTube introduced a new tool in Creator Studio requiring creators to disclose to viewers when realistic content is made with altered or synthetic media, including generative AI. Examples of content that require disclosure include using the likeness of a realistic person, altering footage of real events of places, and showing a realistic depiction of fictional major events, like a tornado moving toward a real town. However, “We won’t require creators to disclose if generative AI was used for productivity, like generating scripts, content ideas, or automatic captions,” said YouTube in a blog post. “We also won’t require creators to disclose when synthetic media is unrealistic and/or the changes are inconsequential.”
Companies that invest in AI tools have seen an average increase in revenue of 24%, according to data from Keen Decision Systems. Among marketers at mid-size and enterprise companies, 61% plan to invest in AI/ML tools for marketing measurement in 2024. Currently, 60% of companies invest in AI tools to support marketing measurement, with companies with less than 1,000 employees being 20% more likely to invest in AI. “While AI continues to be a buzzword for many industries, its application is actually having positive business impacts for marketers,” said Greg Dolan, CEO of Keen Decision Systems. “AI can significantly improve forecasting and measurement for marketers, leading to increases in revenue and ROI.”
AI company Arki announced the appointment of a new leadership team, including Vijay Agarwal, as SVP Engineering (formerly Head of Engineering at LG Ad Solutions); Avi Das, as CRO (formerly Head of Sales at Liftoff Mobile); Tiffany Flores, as SVP Global Operations (formerly VP of Ad Operations at LG Ad Solutions); Ed Haslam, as SVP Marketing (formerly CMO of ZypTV); Lisa Hu, as CFO (formerly CFO at Rapid Robotics); Chaitanya Upadhyay, as CPO (formerly Head of Product at LG Ad Solutions); and Joe Zachariah, as CTO (formerly VP of Engineering at LG Ad Solutions). “With our new management team and AI platform, we are solely committed to helping our clients manage and maximize their ad spend,” said Aman Sareen, CEO of Aarki. “With an exceptional new development team as well, we are doubling down on our product to ensure that app developers can leverage the best machine learning to drive significant results.”
Think BIG: AI-powered audience targeting, predictive analytics and enhanced measurement metrics are just a few examples of the transformative influence of AI on media buying and measurement. For insights on how to make the most of AI, grab a seat at Cynopsis’ Big TV Summit, where you can connect with players in the space and explore what’s new and what’s next. Details are here.
Don’t tell SAG-AFTRA. Twenty-two percent of respondents to Deloitte’s Digital Media Trends survey said gen AI could write TV shows and movies that are more interesting than those written by humans. Millennials were the strongest believers in AI-as-creator, (30%), followed by Gen Z consumers (25%). Overall, 42% of those surveyed said generative AI and humans can each produce entertaining content. |
 |
| Cynopsis BIG TV Summit: New Strategies to Reach Target Audiences, for Agencies & Networks
Buyers & Planners: Now’s the time to THINK BIG!
Join us on September 18th in NYC for a deep dive into new strategies for ad spend allocation, and selecting the right network(s) to reach your target audience. Boost revenue for your client by leveraging these valuable insights.
Reserve your seat now – prices increase April 15th!
REGISTER NOW |
|
ADVERTISING
Advertisers leveraging big screens are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video, according to Innovid’s “The CTV Advertising Report 2024: Your Data-Driven Source for CTV Performance Trends.” Key findings include:
· CTV accounted for 53% of video impressions – up 12% compared to the year prior. The average CTV campaign reach in 2023 more than doubled compared to two years prior.
· The average frequency delivered has increased by almost 80% – up from 4.08 to 7.40 – over the past two years.
· Audiences expect relevant, 1:1 content – even with ad experiences – and it shows with the amount of time they spend with advanced creatives. Interactive ads had an average of 92 additional seconds of time earned vs. standard pre-roll video. Dynamic ads, those personalized to the viewer, generated more than 38 seconds of additional time earned.
“Advertisers are realizing the true power behind the measurable, impactful, and innovative ad experiences that only CTV can provide,” said Dani Cushion, CMO, Innovid. “As TV rapidly shifts to a 100% digital future, the time is now for advertisers to optimize every aspect of their campaigns for streaming. The opportunities for reach, engagement, and ROI are unparalleled.”
In an expansion of the Disney Real-Time Ad Exchange, Disney has created a direct path to advertiser demand with Google’s Display & Video 360 and The Trade Desk, unifying access to streaming inventory across Hulu and Disney+ for advertisers of all sizes. “Disney’s goal is to empower advertisers to transact with the freedom and flexibility that best suits their business needs,” said Jamie Power, SVP, Addressable Sales, Disney Advertising. “Years ago, we committed to a vision and strategy of delivering 50% of our advertising in an addressable and automated way. Owning our own technology stack allows us to build a direct path between our premium inventory and the leading media buying platforms in the industry, simplifying the way ads are bought and sold on Disney, while delivering greater effectiveness for our clients.”
At Wednesday’s One24 event, NBCUniversal unveiled new tech and data capabilities including audience segments powered be generative AI; the Olympics being made available to advertising programmatically; shoppable innovations like Virtual Concessions, enabling viewers to have items delivered to their doorstep; One Platform Total Measurement, a new framework that supports the company’s cross-platform planning and activation technology, One Platform Total Audience by bringing viewership insights and outcome-based metrics together; and new partnerships with VideoAmp, EDO, and Kochava. “Television today is a full-funnel performance vehicle where marketers can launch, build and grow their brands across any screen at scale,” said Mark Marshall, Chairman, Global Advertising & Partnerships, NBCUniversal. “At One24, we’re continuing to drive our legacy of innovation, moving consumers from aspiration to action and partnering with marketers of all sizes to use technology to move their businesses forward.”
Cinch announced today their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, into their identity framework. Clinch is the first client-side ad server to incorporate UID2, pioneered by The Trade Desk. “To streamline the complexities of multiple currencies, we’re prioritizing identity-agnostic support for agency and advertiser partners,” said Charel MacIntosh, Head of Business Development and Strategic Partnerships. “This proactive approach aims to facilitate a smooth transition for our clients amid the uncertainty third-party cookie deprecation brings.”
MEASUREMENT
Comscore has gained accreditation by the Media Rating Council for the Total Household Rating and Average Audience estimates in its national and local TV time-based grid reports, the first time a TV measurement provider has been accredited in all 210 measured local markets based on device tuning measurement. “Comscore is to be commended for the significant effort they have made over a number of years to put enhancements and upgrades into place in response to our feedback,” said George Ivie, Executive Director and CEO of MRC, adding that the distinction “will benefit the industry as a whole.”
Integral Ad Science also got good news from MRC, winning accreditation covering its third-party calculation and reporting of Google ADH-MP measurement data from the Google Ads, Display & Video 360, and YouTube Reserve services.
STREAMING
Acorn TV has a new look, and a new tagline: “Brilliant.” “Acorn TV is a beloved streaming brand that goes deep on international mysteries, dramas and thrillers,” said Kim Granito, CMO of AMC Networks. “It was one of the world’s first targeted streamers and we’re excited to broaden its audience potential with a modernized campaign that frames Acorn around the shows our subscribers love.”
Streaming viewing in February was up10% year-over-year to a 37.7% share for total day viewing, according to Nielsen. YouTube hit its best share ever at 9.3%, up 0.7% from January, to lead premium streamers. Netflix was in second place, dipping from a 7.8% share to 7.5%. Among major FAST channels, Pluto TV rose 10% to a 0.8% share, Tubi, saw an 8.3% lift to 1.7%, and Roku Channel was up 8.1% to a 1.2% share. With a Super Bowl boost, Paramount+ was up 24%, for a 1.1% share in February.
Streaming’s share of viewing time has increased from 49.3% to 57.5% in Q4 since 2021, while cable/satellite has fallen from 41.5% to 33.8%, according to Inscape’s Q4 2023 TV Market Trends report. Of note: Smart TV app usage has leveled off over the last nine months, landing at around 5.5 native apps used per device. Inscape notes that this is “perhaps a sign to the market that consumers have had their fill and are simply fatigued by an endless array of subscriptions and authentications to navigate.”
There’s a new AVOD in town. Or there will be starting April 30, with the launch of The Network, described as a platform that “seeks to declutter the streaming experience, eliminating audiences’ endless scrolling to find appealing series and films.” The streamer will release two originals at a time: dramas on Tuesdays and comedies on Thursdays. Created by Aram Rappaport, founder of the creative ad-agency The Boathouse with backing from BH Media Holdings, the service will be available on all devices across Apple, Android, Roku, Amazon Fire, and web.
Paramount+’s international ad-supported subscription offering, the “Basic (with ads)” plan, will roll out in April in Canada and in June in Australia, priced at $6.99 CAD and AUD, respectively. The Paramount+ “Premium” plan is also headed to Europe, beginning with France this month.
TCLtv+, the flagship streaming service offered by electronics company, TCL, has added 13 new FAST channels. Offerings include Judge Faith, Nolly Africa, Craftsy TV, Beyond Paranormal, Pursuit Up, Air & Space, FloRacing, MavTV Select, WatchMojo, Hipstr, Travel Escapes, GoTraveler and FamilyTime. |
CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO:
Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE
DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE
VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE
MANAGER, CONSUMER MARKETING
TV One
SILVER SPRING, MD – HYBRID REMOTE
Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE
MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE
PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE
SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE
DIRECTOR, CUSTONER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE
SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE
FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE
SR. DIRECTOR, DISTRIBUTION COUNSEL
A+E NETWORKS
(Remote)
Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE
SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE
CLIENT SOLUTIONS COORDINATOR
UP ENTERTAINMENT
NEW YORK, NY
Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
|
|
