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Cynopsis Sports 07/30/24: Olympics ads scoring for NBCU

Olympics ads scoring for NBCU

  Tuesday July 30, 2024 Good morning! It’s Tuesday, July 30, and this is your monthly Cynopsis sports newsletter. THE GAMES HAVE BEGUN Three days in, advertisements during the Paris Olympics on NBCUniversal are providing higher attention (+18%), greater message recall (+33%) and an increased likelihood to search (+67%) on linear than competitive broadcast/cable television, […]

Cynopsis 07/30/24: Angela Merkel comedy headed to MHz Choice

Angela Merkel comedy headed to MHz Choice

Tuesday July 30, 2024 Today’s Premieres Hulu: Betrayal: A Father’s Secret Nat Geo: Port Protection Alaska at 9p Telemundo: La Isla Desafio Extremo at 7p Viaplay: Under the Radar – Secrets of a Swedish Serial Killer Today’s Finale MHZ Choice: Babylon Berlin IN THE NEWS An increasing number of TV viewers are accepting advertising in […]

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07/29/24: Cynopsis Media Tech Update

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Monday July 29, 2024 X adjusted its settings so users are automatically opted in to allowing their activity to be shared with AI assistant Grok. “To continuously improve your experience, we may utilize your X posts as well as your user interactions, inputs and results with Grok for training and fine-tuning purposes,” said X’s settings […]

Cynopsis 07/29/24: HBO sets “The Penguin” debut date

HBO sets "The Penguin" debut date

Monday July 29, 2024 Today’s Premieres Acorn TV: Signora Volpe History: Prison Chronicles at 10p Hulu: Futurama The Roku Channel: GMFB: Overtime at 10p Vme TV: Factores Económicos at 7p Today’s Finale Telemundo: Top Chef VIP at 7p IN THE NEWS Warner Bros. Discovery is suing the NBA to keep TBS basketball rights. WBD had […]

07/28/24: Cynopsis Jobs

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ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/26/24: Paramount+ sets premiere date for “PD True”

Paramount+ sets premiere date for "PD True"

Friday July 26, 2024 Today’s Premieres Hulu: Playground Netflix: Pulang Araw, Elite, The Dragon Prince Saturday’s Premiere FYI: Andrew Zimmern’s Wild Game Kitchen at 10p Sunday’s Premiere PBS: Hotel Portofino at 8p Sunday’s Finale TNT: The Lazarus Project at 10p IN THE NEWS Kamala Harris has agreed to debate Donald Trump on September 10, the […]

Cynopsis 07/25/24: Mel Brooks doc in the works from Judd Apatow

Mel Brooks doc in the works from Judd Apatow

Thursday July 25, 2024 Today’s Premieres Disney: Primos at 8p Great American Pure Flix: Shadrach Netflix: Tokyo Swindlers; The Decameron Prime Video: Troppo IN THE NEWS Amazon Prime Video and the NBA announced an 11-year media rights agreement, beginning with the 2025-26 NBA season. Prime Video will present exclusive global coverage of 66 regular-season NBA […]

Cynopsis Esports 7/25/24: Comscore + Newzoo’s latest gaming reports; Game Pass price hikes; College Football 25 fever

Thursday, July 25, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Around 62% of American adults play video games, according to Comscore’s 2024 State of Gaming report. The report, put together in collaboration with Anzu, also revealed that 49% of the U.S. gaming population is Millennials, more than both Gen X […]

Cynopsis Digital Out of Home 07/24/24: Global LED billboard market forecast to hit $7.3 billion by 2031; Amazon’s Audible launches massive AR campaign

Wednesday July 24, 2024 The “DPAA 2024 Omnichannel Decision-Makers Study,” conducted by Advertiser Perceptions and sponsored by Kochava, found that eight in 10 respondents will recommend digital-out-of-home to be part of their media plans over the next 12 months, with 96% of marketers and agencies planning to increase or maintain spending in the next 12 […]

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