A CYNOPSIS MESSAGE FROM truTV truTV ATTRACTS MORE YOUNG ADULTS IN PRIME:M18-34 +33% vs 2008 F18-34 +30% vs 2008 A18-34 +31% vs 2008 WHEN THE GROWTH IS REAL, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research. 2008: 12/31/07 11/20/08. 2009: 12/29/08 11/19/09. Data based […]
Editions
Friday, December 4th, 2009
Cynopsis: Kids! 12/04/09 Good morning. It’s Friday, December 4, 2009, and this is your first early morning Kids briefing. Leonardo DiCaprio is set to make his animation feature film debut in DreamWorks Animation‘s The Guardians (working title) in the role of Jack Frost. Slated for release on November 2, 2012, the movie is based […]
Thursday, December 3rd, 2009
Cynopsis: DIGITAL 12/03/09 Good morning, it’s Thursday, December 3, 2009, and this is your first early morning digital briefing. Yahoo made a new best friend. The aging portal announced an extended partnership with Facebook that will allow the social network and the portal’s users to combine their activity streams. Beginning in the first half of […]
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Thursday, December 3rd, 2009
Cynopsis: Kids! 12/03/09 Good morning. It’s Thursday, December 3, 2009, and this is your first early morning Kids briefing. THQ and DreamWorks Animation ink a new multi-year, multi-property licensing deal, giving THQ the exclusive worldwide rights to develop and publish video games based on DreamWorks Animation’s upcoming animated feature films (e.g. Kung Fu Panda: […]
Thursday, December 3rd, 2009
A CYNOPSIS MESSAGE FROM truTV ON truTV, IT ONLY HURTS WHEN I LAUGH! IS A TOP 10 CABLE ENTERTAINMENT SHOW! WHEN THE SHOW’S A SMASH, THE EFFECT IS ACTUAL. It Only Hurts When I Laugh!, Thursdays at 10pmtruTV. NOT REALITY. ACTUALITY. ™ Click here for the full effect Source: Nielsen, rankings: Thur. 10-11pm, […]
Thursday, December 3rd, 2009
A CYNOPSIS MESSAGE FROM truTV ON truTV, IT ONLY HURTS WHEN I LAUGH! IS A TOP 10 CABLE ENTERTAINMENT SHOW! WHEN THE SHOW’S A SMASH, THE EFFECT IS ACTUAL. It Only Hurts When I Laugh!, Thursdays at 10pmtruTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen, rankings: Thur. 10-11pm, 10/22/09-11/19/09, ad-supported […]
Wednesday, December 2nd, 2009
A CYNOPSIS MESSAGE FROM truTV truTV KEEPS GETTING YOUNGER. Our median age has dropped SIX YEARS since 2007. WHEN THE AUDIENCE IS YOUNG, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research. 2009 YTD (12/29/0811/19/09) vs. 2007 (1/1/0711/22/07). Prime, Median age based on P2+, live+sd […]
Wednesday, December 2nd, 2009
Cynopsis: Kids! 12/02/09 Good morning. It’s Wednesday, December 2, 2009, and this is your first early morning Kids briefing. TeenNick launches its new awards show concept, TeenNick HALO Awards (Helping And Leading Others), featuring four celebrities recognizing regular teens and their charitable work contributions in their communities. Hosted by Nick Cannon, TeenNick Chairman, the […]
Wednesday, December 2nd, 2009
A CYNOPSIS MESSAGE FROM COMCAST SPOTLIGHT Comcast Spotlight-Make a Big Impression With nearly 30 million represented customers in more than 80 markets, including 21 of the top 25 DMAs, Comcast Spotlight’s suite of on-air, online and on-demand digital advertising options helps you reach, engage and connect with your audience, wherever they’re consuming media. Comcast Spotlight […]
Tuesday, December 1st, 2009
A CYNOPSIS MESSAGE FROM truTV ON truTV … OPERATION REPO IS THE MOST-WATCHED PROGRAM EVER!Over 1.1 million P18-49 every week WHEN THE HITS ARE REAL, THE EFFECT IS ACTUAL. Operation Repo, Mondays at 10PMtruTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research, M-S 8-11pm, program averages, 3/28/94-11/22/09. Operation Repo […]
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