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A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK™ Make Your Brand a Star on the Red Carpet!
LIVE at the Golden Globes® with Carrie Ann Inaba and Chris Harrison, Sunday January 17 at 6/5c. Be part of TV Guide’s complete Golden Globe® Awards coverage. Contact Richy Glassberg or your AE: 212.626.2500 Cynopsis: Classified Advantage
12.08.09 Good morning – it’s Tuesday, December 8, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. TALKING TO STRANGERS Everyone is talking about, suggesting, advising people to network. Networking is simply meeting others and exchanging contact information. Sounds simple enough, but the act of meeting someone for the first time is difficult for many. Though it may seem awkward to walk up to someone you don’t know and start talking, many people welcome being approached when done appropriately. Here are some tips on how to be successful when meeting people for the first time. Some people are going to be rude and/or ignore you. So what? You tried to be civil and engaging, they didn’t. Their loss. Go to dinner alone, and the movies and anywhere else where you’ll feel uncomfortable. When you feel at ease being alone in social situations, you will become more confident and therefore, more willing to interact with others confidently. Practice, and then practice some more. Talk to people who work at the local market, the policeman on the street, the cable guy, anyone with whom you have no business connection. This will help you start cold conversations and talk with people who have different interests than your own. Be the first to say hello, shake hands, and introduce yourself. Don’t wait for others to initiate contact. If you just nod and say hello, the conversation will often come to a screeching halt. Saying, “Hello, I’m John Cox, nice to meet you,” will almost always lead into a conversation. Be polite, common courtesy is very important. Read the paper. Be able to talk on a variety of things, especially current events. Listen. Do not dominate the conversation, and respond appropriately to the dialogue. Too often people are thinking of what to say next without ever really hearing what is being said. Be upbeat. If the discussion swings to the negative, bring it back to a constructive conversation. Ask questions, especially questions that imply the person you are talking to is an expert and you’re seeking their advice. Everyone loves feeling important and useful. If you are attending an event because of the guest list, research the attendees so you can discuss matters of mutual interest. Know when to say thank you and goodbye. Dragging on a conversation can eliminate any positive feelings you may have created during the discussion. Practice talking with people, but stay away from practicing actual conversations, this often comes off as schtick and insincere. Look to make a contact, not a sale. Worry about the sale later. Remember names. Repeat them often when talking to them. Everyone loves to hear their name. Always start with small talk. Let the person get a genuine feel for you, and you for them. If you disagree with a point of view, respond with, “interesting, I never looked at it that way.” You are not going to change their minds and instead of being a jerk, you’ve demonstrated that you are open minded. Always ask for contact information, even if at first glance, this is not someone you are likely to do business with. Circumstances change, for both you and your contact. For many people, networking is one of the most intimidating things one can attempt. The best advice is to practice, as painful as that seems, just practice. Good Economic News The US Economy lost 11,000 jobs last month, a much lower number than expected. Additionally, the unemployed rate dropped from 10.2% to 10%, again another surprise. Many economists predict that unemployment will turn around and the economy will start adding jobs by March. More help may be on the way as the Obama Administration will announce new proposals this week, intended to help combat unemployment. Next week: Improving Your Chances of Getting Hired We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .
~ ACTIONABLE EXPERT ADVICE ~
YOU CAN STILL NEGOTIATE SALARY By Stephen M. Pollan and Mark Levine Hiring someone always involves a large investment of time and effort. And the investment is even greater today because spending decisions are more closely scrutinized and there are more candidates to consider. There were meetings to get approval just to look for someone; debates about the responsibilities and salary range; time spent drafting ads and weeding through resumes; then all the interviews and subsequent evaluations. All this investment has culminated in your being offered a job: that gives you a great deal of power. But instead of overtly wielding this leverage, you need to be a bit more subtle. Ask them to reconsider their offer because you believe it’s not up to the market rate for the position or a candidate with your experience and qualifications. It’s unlikely they’ll debate your observation, and will instead simply try to negotiate or play hard ball. If they ask what you’re looking for add 15 percent to their offer and be ready to haggle. If they explain they simply can’t pay any more, ask for a review in six months instead of the typical year. Stephen M. Pollan is one of America’s most trusted and admired career and financial advisors and is the author of more than a dozen books including the national bestsellers Die Broke and Second Acts. Information about his practice and writing can be found at stephenpollan.com . Mark Levine ( gostryter.com ) has been Pollan’s collaborator for more than 20 years. A CYNOPSIS MESSAGE FROM truTV
truTV KEEPS GETTING YOUNGER.
Our median age has dropped SIX YEARS since 2007. WHEN THE AUDIENCE IS YOUNG, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™
~ ASK THE EXPERTS ~
Questions from our Readers Answered by Stephen M. Pollan and Mark Levine Almost every job fair that I have seen is primarily populated by pyramid operations and commission-only companies. Is there any way to determine which are legitimate and which are not without going to each and every company website and scouring Google for first-hand reports? The purpose of most job fairs is to make money for the organization that runs the job fair and to provide customer leads for the companies exhibiting at the fair. It’s rare to find a job fair that’s priority is finding employment for attendees. That doesn’t make them illegitimate. It just means you have to approach them warily. Unless you’re attending a job fair run by a not for profit agency or institution you have to assume the persona of cautious consumer, not eager buyer. And that requires research for which there is no short cut. When applying online for positions, specific contacts are not listed. How would one go about finding the person they should follow up with? You could try to reach out to human resources by telephone, but that’s a long shot at best. The posting is intentionally being kept somewhat anonymous. A better bet is to reach out to third parties who may have some insight into the workings of the company. Still, the odds of success aren’t high. Don’t feel too bad, however. Companies that don’t provide a great deal of information in their listings don’t expect personalized follow ups. Stephen M. Pollan is one of America’s most trusted and admired career and financial advisors and Mark Levine has been Mr. Pollan’s collaborator for more than 20 years. Have a question for our experts? Send it to [email protected] JOB OF THE WEEK …
provide thought leadership in areas of expertise including participation in speaking platforms, networking events and bylined articles to grow MWW visibility and reputation
Senior Vice President / Vice President-Crisis, Corporate Reputation/Social Responsibility 1244
MWW Group NYC, NY http://jobs-mwwgroup.icims.com/jobs/1244/job A CYNOPSIS MESSAGE FROM DIRECTV Take 5 minutes to goof off, courtesy of DIRECTV. Hey, the media business has us all feeling like a Bobble Head sometimes, might as well look like one. Play Perfect Match and score your own Bobble Head. And we know you sometimes sneak in a little Facebook during work. Visit the DIRECTV Ad Sales Fan Page and for guilt-free surfing. We’ve got some hot relationships of our own to talk about and we’ll match you up. Well, at least our new app will match your brand to our ad offerings. Plus, Meet the Family. Neurotic? Maybe. Nice? Definitely. OTHER INDUSTRY JOBS OF INTEREST … design on-air projects in response to company’s strategic needs for all SNI networks research and resolve regulatory/accounting issues, policies and procedures across the company manage the day-to-day ratings research operation in a very fast paced environment responsible for a large portfolio of top cable networks overall responsibility for ensuring that documentaries and long form content produced by the In America Unit meets the journalist and legal standards of CNN provide support to 20+ sales AE’s and managers – as well as Director and VP of Research – by delivering traditional metrics, industry intelligence and competitive information about the marketplace develop and drive traffic syndication strategy using content distribution channels define, develop and implement the product strategy for social networking, the website and other products meet and exceed office budget goals by property craft impactful marketing messages that clearly express our value proposition delivery of team development projects in line with agreed dates, resources and technical specifications responsible for all P.R and communications efforts related to SIRIUS XM OEM, Retail, Consumer Electronics(CE), and other initiatives involving key or strategic partners conceptualizes, develops and produces full-length or short form programs, and/or segments of larger programs, while maintaining the channel’s creative vision an immediate need for a Media Planner.Previous experience with Planning is required should have previous experience planning DRTV, DR Print and DR Radio, as well as managing and developing Assistants owns project management and can translate strategy into execution develop strong and effective media plans based on sound strategies and research primary day-to-day client contacts understands client business (and the industry/industries in which it participates), provides appropriate and timely strategic client counsel in the social media space manage and grow important marketing initiatives from development through implementation, tracking, and business reporting, including both product and communications functions scope opportunities through partner kick off calls with sales and clients as needed create and execute a sales/business development plan for Ascent Media’s Systems Integration business unit with responsibility for defining and delivering against forecast commitments point person for all marketing initiatives for Nat Geo Wild (Wild) and is responsible for the planning and execution of Wild’s on-air strategies and partnerships providing strategic client counsel and account management, planning and executing issue advocacy campaigns, conducting media outreach, cultivating relationships with third parties, and writing a full suite of advocacy materials strategic account management, spearheading energy and environment issues, and the ability to provide strategic client counsel on this matter generates advertising revenues in accordance with budgetary goals. Develops business from existing accounts and by creating new accounts. develop strategies to maintain existing business and secure new business produce video for CNN.com and makes sure it is showcased throughout the site daily management and editorial oversight of CNN.com’s custom video production team make sales calls on regional sales and marketing managers of prospect companies to secure their support of Southern Living to their corporate offices take the lead on small-to-mid-sized accounts, be a core team player on larger, high profile accounts overseeing all phases of development for one or more projects from the concept phase through release for the shared team providing creative and operational support on custom proposals, and managing the sales packaging process for feature and video packages coordinates coverage requests and sharing of coverage amongst executives at Fox, Fox 2000, Searchlight, Animation, New Regency, Fox International, and Chernin Entertainment manage day-to-day execution of online marketing strategies, including affiliate marketing, WAP marketing and online partnerships, and ensure campaigns meet subscriber, cost per acquisition and revenue goals oversee all A&R research and data mining for discovery of new artists for the MySpace Records A&R Department direct the development of business, functional and technical product requirements for content strategy, positioning, and growth objectives develop strong and effective media plans for key accounts while managing the overall workload and client initiatives research and reports relating to the national and local performance of The CW Television Network ensure the overall creative and strategy of any film is fully exploited and integrated into all forms of interactive media strategically optimizing product call outs, slot merchandising, online navigation and presentation based on analytics growing fresh and effective interactive design ideas into successful end products project-manage the development of new ad opportunities throughout their entire product development cycles from conception to integration responsible for testing, troubleshooting and implementation of rich media ads responsible for the consumer relevance of the brand communication strategy responsible for executing on all operational efforts relating to traffic management of ad campaigns sell Ascent Media’s Syndicated Content Services through interaction and communication with established clients and the development of new prospects overseeing the editorial, production and promotion components of the daily newscasts
A CYNOPSIS MESSAGE FROM THE TELEVISION ACADEMY HONORS TM
THE TELEVISION ACADEMY HONORS™
Recognizing programs that educate, motivate, inspire and change lives … Will your program be honored in 2010? 1st Deadline for Entry: Dec. 14 (for programs airing Jan. 1 – Oct. 3, 2009) For complete details, go to http://www.emmys.tv/television-academy-honors-2010 ~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published! JOB OPENING: COMMERCIAL OPS SPECIALIST/CMT/NYC: 1+ yr sched commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply http://mtvnetworkscareers.com (12/12) JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packged Goods exp, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/12) JOB OPENING: SR RESEARCH ANALYST/ Vh1/NYC: 2 yrs natl resch exp.Str analytic/detail/organiz sk.Prof w/Nielsen, Npower, AudienceWatch, Multitrak. Str written/oral comm. Sk.Prof MS Office. EOE/M/F/D/AAP. Apply www.mtvncareers.com (12/12) JOB OPENING: EDITORIAL DIRECTOR/ParentsConnect-NICK/NYC: 5+yrs Editorial exp, Online Exp. Req, Xtreme Fast-paced/deadline skills, Strng Content Mgmt exp, Knwldg of UGC & Parenting A+ EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (12/12) JOB OPENING: DIR DIGITAL MEDIA/LA: Lead dev/execution of short/long-term creative & production strat for digital initiatives-ABC Daytime, SOAPnet. BA/BS req. Min 8 yrs digital, & managerial exp. Apply at: www.disneyabcjobs.com (12/11) JOB OPENING: ACCOUNT EXECUTIVE AD SALES/CHICAGO/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable,network,online,mp biz,strat integ mktg solu. Resp for ad sales & sales activity of MW ofc. Send res: [email protected] (12/11) JOB OPENING: DVLPMNT ASST/DC: Int’l TV prod co. Dvlop ratings driven, commercial concepts for cable & brdcst clients. 1 to 5 yrs exp nat’l TV dvlpmnt/prod req’d. Current TV trends & sched knwlg a must.Res/references: [email protected] (12/10) JOB OPENING: SALES AE/Plum TV/Colorado: Successful, Creative, Aggressive, ad/sponsorship sales pro familiar w/ solutions mktg for local/regional/national clients. 5+ yrs exp in cable TV, other nat’l media. Posting @ plumtv.com (12/10) JOB OPENING: MGR, TECH PROD/Santa Monica: Report to VP/HBO’s West Coast Tech Ops group. Provide prod & post-prod support & consultation svcs to HBO’s internal prod & post-prod depts. www.timewarner.com/careers Req#115777 (12/10) JOB OPENING: SR CLIENT ANALYST/MSA Media/NY: Manage cable nets on Gabriel/other SW. Perform biz svcs, issue resolution, training, Jr acct mgmt duties, prod planning. Tech knowledge preferred. Send res/$ to [email protected] (12/8) JOB OPENING: VP, CREATIVE SVCS/Disney ABC Domestic TV/LA: Min 8 yrs in broadcast advertising; lead all aspects creative production (a/v, trade, consumer, print). Solid leader/mgmt skills. Apply www.disneycareers.com #215363 (12/8) JOB OPENING: VP, BUS & LEGAL AFFAIRS/MTVN/NYC: 6+ yrs in antipiracy/litigation related to protection of copyrighted content; Exp in tech related investigations/IP related transactions; JD/NY Bar Req’d www.mtvnetworkscareers.com (12/8)
A CYNOPSIS MESSAGE
The most trusted
INDUSTRY NEWS PROVIDER is also the #1 source for entertainment and digital CLASSIFIEDS. REACH: Over 100,000 subscribers daily, 100% opt-in, Cynopsis reaches the broadest, most diverse, and QUALIFIED audience. IMPACT: Job Ads in Cynopsis get responses and results! For info on Cynopsis Classifieds, contact Trish Pihonak, [email protected] , 203.926.9878 ~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~
Fox National Cable Networks announced David Sternberg, EVP/COO, Emerging Networks will be departing the company at the end of December. David has been with the company for nearly twelve years. Fox’s Emerging Networks Group consists of FUEL TV, Fox Soccer Channel and Fox Sports en Espanol. CJ Olivares, GM will continue to manage FUEL TV, reporting to Rich Battista, President, Fox National Cable Networks. New management for Fox Soccer Channel and Fox Sports en Espanol will be announced at a later date. John Ankwicz advances to EVP/Production with Telepictures Productions where he will continue to supervise production and personnel on all television series produced by Telepictures. John reports directly to Hilary Estey McLoughlin, President. Lisa Zeff and Veronique Bernard launched the new production financing company, Myriad Entertainment this week. The New York City-based company will specialize in international co-productions. Alta Loma Entertainment, Inc., the mainstream production unit of Playboy Enterprises, Inc., promoted Jason Burns to SVP and added J.W. Starrett as Director/Development. Jason will continue managing all development and production of original content for multiple platforms including TV, film and digital. J.W. will develop Playboy branded content as well as non-branded content across all platforms. MSG Media tapped David Clark as EVP/Sales. David will be in charge of all advertising sales efforts encompassing sponsorships, co-promotions and partnership deals for MSG Media which includes FUSE, MSG, MSG Plus and MSG Interactive. David will also work with all MSG Media departments to create and implement sales strategies and plans. Previously, David was one of the founders of JOOST.com. WNET.ORG, parent company of THIRTEEN, WLIW21 and Creative News Group appointed three to various positions:
Jon Graham was elevated to VP/Marketing, Sales and Partnership with MTV Networks International (MTVNI) in Canada. Based in Toronto, Jon will jointly report to Scot McBride, COO, MTV Networks Latin America and Canada and Jean Philippe Randisi, Managing Director, Nickelodeon and Viacom Consumer Products, MTVNI. Discovery Networks International (DNI) named Alden Mitchell in the newly created joint position as VP/UK Affiliate Sales and Business Development and VP/Commercial, Digital Media. In her business role, Alden will manage affiliate sales and create an overarching business strategy for Discovery Networks UK among other duties. As VP/Commercial, Digital Media, Alden will work with the company’s digital group based in London and Silver Springs in the US to develop and execute strategies to spur digital revenue streams. Johnny Kalangis was added at marblemedia as Creative Director/Interactive Division. Johnny will be in charge of online creative projects. Tribune Company’s board of director appointed Randy Michaels as CEO and to the board. Sam Zell continues as Tribune’s Chairman. The Weather Channel Companies (TWCC) tapped former Yahoo! VP/Agency Development executive, Beth Lawrence as EVP/Advertising Sales and Media Solutions. Beth will head all sales, sales operations and media solutions for The Weather Channel Network and The Weather Channel Interactive, encompassing weather.com and The Weather Channel Mobile. Based in New York, Beth reports to Michael J. Kelly, CEO, The Weather Channel Companies. Discovery Communications advanced Mark Hollinger to the position of President/CEO of Discovery Networks International. Greg Ricca, current President/CEO of Discovery Networks International will depart the company following a transition period. Mark, who has been with Discovery Communications since 1991, will remain in his current role as COO until a replacement is found. Trifecta Entertainment & Media added John Cummings as VP/Northeast Regional Manager to spearhead licensing of all company content and movie packages in this region. Claudia Danser joined Outright Distribution as EVP/Sales and Co-Productions, Europe. Previously, Claudia was with BBC Worldwide for the last eight years in top sales positions. Vicky Gregorian takes on a new role at Litton Entertainment as SVP/Domestic Syndication. Previously, Vicky was with New Line Cinema for more than ten years in the syndication division. Well done Vicky! Cablevision Systems Corporation upped Tom Montemagno to SVP/Programming Acquisition. Tom will continue to be the lead negotiator for Cablevision involved in acquiring programming for the company’s digital TV service, iO TV. Moira Noriega was appointed Director/Content at Music Choice to supervise the development and growth of content and user-generated features found on Music Choice’s product platforms. Moira joins Music Choice from Hoodiny Entertainment Group where she was Director/Production. Here Media appointed Jon Barrett as Editorial Director for the company’s newly established Advocate Group. Jon will manage the editorial voice for the group’s products encompassing The Advocate’s print, online and TV offerings, the HIV Plus brand, SheWired.com and PlanetOut.com. Cynopsis Media Facebook Page here Cynopsis Kids Ad Sales: To subscribe to any Cynopsis edition(s) click here . |
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