Wednesday, December 9th, 2009



BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network!

More than 16 Million Viewers over Thanksgiving weekend.*

Click here for the powerful details!

*Source: Cartoon Network Research.Nielsen Media Research. NPower  Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); 11/27/09 & 11/29/09 (8p-9:29p). Based on 1 min qualifier.

Cynopsis: Kids!


Good morning. It’s Wednesday, December 9, 2009, and this is your first early morning Kids briefing. 

This week marks Sesame Workshop‘s launch of its first Sesame Street eBook collection ( for young readers, several of which are available to read online for free (but not downloadable), with additional titles to be added in January 2010.  Impelsys, an electronic publisher, will be the exclusive licensee/seller of Sesame Street eBook content on the website and will make the content available via its iPublishCentral platform.  In spring 2010, Sesame Workshop and Impelsys will begin offering readers individual titles for purchase or an annual subscription where they can access a library of 100+ books. New titles will be added monthly.  But, the good news is that the plan also includes maintaining a rotating selection of five free eBooks on the website.  The Sesame Street titles will be available in one or more of three different formats: eBook; audio eBooks (look and listen)  select titles will feature Sesame Street character voices; and interactive eBooks (look and listen)  includes various reading/learning activities, these will be available from January.

The teen/tween-targeted online community Fanlala and Kabillion, the VOD and broadband site, have partnered to distribute’s exclusive video content on its new VOD channel Teen Star Rule.  Fanlala will provide programming each month to the channel.  Additionally, Kabillion and Fanlala will co-create and co-finance original tween-targeted entertainment and celebrity-centric programming.  The deal will also see the partners involved in a series of cross-promotional online activities.  Kabillion’s Ad Sales Team will represent both the VOD channel and’s advertising inventory.

David Maisel, Chairman of Marvel Studios, will step down from his position when Disney’s acquisition of Marvel is complete, per Variety.  Marvel shareholders are set to vote on the Disney/Marvel deal at a special meeting on December 31, 2009. Maisel, who joined Marvel as Studio President five years ago, helped Marvel Entertainment raise funds to finance production of its own feature films.  According to the report, after stepping down Maisel will continue to serve as an executive producer on three Marvel movies, Iron Man 2, Thor and The First Avenger: Captain America.  Kevin Feige, Marvel’s President/Production will oversee Marvel Studios, reporting directly to Disney Studios’ new Chairman, Rich Ross.


Appears that Elijah Wood and Robin Williams are looking to waddle their way to Happy Feet 2, the Warner Bros. sequel to the 2006 Village Roadshow animated feature, per THR.  The actors are both in negotiations to return as Mumble (Wood) and Ramon (Williams).  George Miller wrote the new script and will once again serve as director.


Nickelodeon’s Nick Jr. network premieres its first interstitial music series, Signing Time, today.  Designed to teach American Sign Language (ALS) to preschoolers, Signing Time debuts with three videos featuring Rachel Coleman that will air in regular rotation on the network 1-2 times each day.  Two additional videos will run exclusively on  Coleman c0-created Signing Time, and has written all of the original songs featured in the series.  Over the last seven years, Coleman has also created Signing Time products including DVDs, music CDs, books, flashcards and a public TV series.

DQ Entertainment (DQE) enters into an exclusive broadcast deal with Australian Broadcasting Corporation (ABC TV) for the new 3D-CGI animated series and movie The Jungle Book (52 episodes, movie 1×60).  Under the deal ABC TV has the exclusive broadcast rights across the commonwealth of Australia.  The Jungle Book is being produced by DQE, and is a co-production with ZDF Group (Germany), TF-1 (France) and MoonScoop (France).  The series is slated to launch worldwide in Q3 2010.

Distributor TV Alliance inks a pact with Super RTL/Disney (Germany) that will make some of the kid broadcaster formats, such as Super Toy Club, Toggo United and Q-Boat, available to the international market for the first time.


Big Tent Entertainment continues to build the licensing program for Domo with new and expanded deals.  Big Tent inks new North American Domo property agreements with Nancy Sales Company (amusement plush, sport and novelty), A&A Global (vending machine novelty), and Bell Sports (sporting goods & accessories).  Additionally, Concept One (bags & accessories) expands its relationship to include men’s board shorts and beach towels, with Hot Properties Merchandising, Inc. (accessories) renewing their existing relationship with Big Tent and will also now include Domo coffee mugs respectively.


Ryuji Kochi is named VP of Toei Animation‘s office in Europe.  Kochi, who joined the company in Japan in 2000, will now be responsible for developing new business across Europe, Middle East and Africa.


Nickelodeon‘s premiere of its iCarly special, iQuit iCarly, on Saturday, December 5 (8-9p) reigned basic cable for the week earning a series record best among K2-11 (4.7 million), K6-11 (3.9 million) and Tweens 9-14 (3.7 million), increases over last year’s time period by +118%, +156% and +204% respectively.  iQuit iCarly was basic cable’s top kids’ telecast for the week with Total Viewers (8.8 million), up by +119%.

Disney XD sets several new records:

  • DXD’s premiere of Phineas and Ferb Christmas Vacation on Sunday, December 6 (8-8:45p) set a new record as the network’s top telecast ever (including as its previous incarnation as Toon Disney) among Total Viewers (2.62 million), K6-11 (1.11 million) and Tweens 9-14 (800,000), as well as with Boys 6-11 (660,000) and Boys 9-14 (477,000).  The holiday special was Sunday’s top animated show on all TV among Boys 6-11 and Boys 9-14.
  • Sunday, December 6, which featured a daylong Phineas and Ferb marathon, is now DXD’s most watch Total Day in its history (again including Toon Disney) among Total Viewers (975,000), K6-11 (384,000) and Boys 6-11 (228,000).
  • The week of November 30, 2009 is now DXD’s most watch week ever in Total Day among Total Viewers (395,000), K6-11 (153,000) and Tweens 9-14 (91,000) as well as with Boys 6-11 (153,000) and Boys 9-14 (65,000).  In primetime, the network also achieved new weekly highs with Total Viewers (512,000), K6-11 (204,000) and Boys 6-11 (124,000).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/30-12/6/09:
Total Day      (000)   Primetime       (000)
NICK~:            1376    DSNY*:             1239
DSNY*:             787    NAN**:               854
NAN**:             471    CARTOON:           657
CARTOON:         460    NICK JR:             559
NICK JR:            351    DXD:                  277
DXD:                 227    ESPN:                 220
ADSM**:           139    NICKTOONS:       113
ESPN:                 71    DISCOVERY:          63
NICKTOONS:       63    BET:                      61
DISCOVERY:        39    TLC:                      59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/30-12/6/09:
Total Day        (000) Primetime       (000)
NICK~:               760   DSNY*:             919
DSNY*:              504   NAN**:             632
NAN**:              344   CARTOON:         468
CARTOON:          300   DXD:                204
DXD:                  153   ESPN:               149
ADSM**:              86   NICK JR:           103
NICK JR:              63   NICKTOONS:       63
ESPN:                  41   DISCOVERY:        46
NICKTOONS:        38   TLC:                    39
DISCOVERY:         26   ANIMAL PLANET:  38
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/30-12/6/09:
Total Day         (000)   Primetime      (000)
NICK~:                578     DSNY*:            742
DSNY*:               413     NAN**:            668
NAN**:               399     CARTOON:        387
CARTOON:           230     ESPN:              218
ADSM**:             156     DXD:                159
DXD:                   105     COMEDY:            70
ESPN:                    71     MTV:                  70
MTV:                     51     BET:                   62
BET:                      40     DISCOVERY:       61
DISCOVERY:           36     TLC:                   60
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 5, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1934; K6-11 1376; TWEENS 9-14 1092
DISNEY CHANNEL:     K2-11 1034; K6-11   660; TWEENS 9-14   488
CARTOON NETWORK: K2-11   487; K6-11   329; TWEENS 9-14   260
DISNEY XD:               K2-11   544; K6-11   360; TWEENS 9-14   237
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, December 6, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1543; K6-11 1056; TWEENS 9-14 755
DISNEY CHANNEL:     K2-11 1011; K6-11   628; TWEENS 9-14 468
CARTOON NETWORK: K2-11   616; K6-11   476; TWEENS 9-14 322
DISNEY XD:               K2-11   667; K6-11   443; TWEENS 9-14 280
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, December 7, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1335; K6-11 571; TWEENS 9-14 395
DISNEY CHANNEL:     K2-11   780; K6-11 439; TWEENS 9-14 361
CARTOON NETWORK: K2-11   507; K6-11 292; TWEENS 9-14 198
DISNEY XD:               K2-11   181; K6-11 126; TWEENS 9-14   95
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:   Mention of this game in history is in the pages from India dating back to Gautama Buddha, in China, Korea, Japan, France and the Haida Native Americans of British Columbia as well as the state of California.  References to some refer to divination, gambling or simply an easy past time.  There is even a reference in the Bible referring to the “casting of lots”.  The game has been called Mikado, Jitter Whobble, Spellicans, Jack Straws, Chien Tung and the Jonchets.  What is this common classic game called today?  PICK UP STICKS (or STIX)  Kudos to: Chris; Ben Taylor-Play-Doh Hasbro/Pawtucket; Steve Granat & Cynde Clark-Bupkis Ent/Tarzana; Katharine Heintz, PhD-Santa Clara University; Ratana Therakulsathit-Mattel/El Segundo; Candace Irving-Candace Irving & Assoc

Today’s Trivia Question:  Launched in 1964 by Hasbro, the toy came with multiple accessories, playsets and a complex background story, all lending to the authenticity of the character.  This toy was “the good guy” while the “bad guy” was known as the Cobra Command.  What was (and is) the generic name for this line of toys?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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