Wednesday, December 9th, 2009


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Cynopsis: DIGITAL



Good morning, it’s Wednesday, December 9, 2009, and this is your first early morning digital briefing.

Time Inc., Conde Nast, the Hearst Corp., Meredith and News Corp. officially announced their new venture to develop open technology standards to present their publications on the web, e-readers, phones and other digital devices. The as-yet-unnamed consortium is out to design a storefront as well as a multiplatform software suite and user interface that can be used to distribute magazines, newspapers, books and other content across devices. The companies hope that by developing a standard platform, device makers and advertisers can be more quickly brought into the fold to help monetize both traditional publications and newer web-based blogs and digital graphic novels. All of this really gets exciting when you look forward a bit to the next generation of tablet computers. Time and Wonderfactory have put together an online demo to showcase what the digital Sports Illustrated might look like.


Qualcomm’s Flo TV has signed the last of the 4 major network providers, adding Disney Channel and ABC to its now 17-channel subscription mobile programming service available through multiple carriers. The mobilized feed of ABC includes ABC primetime shows, select content from ABC Family, SOAPnet, ABC News and ABC Entertainment. The Disney Channel offering is a virtual simulcast. is showing its yuletide spirit adding a number of holiday specials to its full episode player. A Charlie Brown Christmas and the new animated special Disney Prep & Landing will be featured from today, then look for Oprah’s “Christmas at the White House” and Jennifer Hudson’s “I’ll Be Home for Christmas” specials next week. is celebrating “Chrismukkah” with holiday-themed episodes from classic favorites, including “The O.C.,” “Friends” and “Gilmore Girls,” among others.

Cocina is Univision Interactive Media‘s newest online vertical devoted to cooking. The web and mobile site features recipes from around the world, social features and video cooking tips from celebrity chefs featured on Univision, TeleFutura and Galavision shows. An embeddable widget is also on the way allowing users to share recipes on their blogs and social networking profiles.


As part of its steady push to cover creative folks in the digital space, the WGA East has signed iLariious – its first iPhone app developer – as a signatory. This means that jokes written for apps such as daily joke distribution app “This Just In” now count toward guild minimums when qualifying for pension and health benefits. (The WGA East was able to secure basic payments for streaming and downloading of full episodes during its most recent 3-year deal with the studios, but original made-for-the-web (or iPhone in this case) fare only counts toward pension and health). WGAE Executive Director Lowell Peterson, who is the process of organizing a digital job training seminar for members, admits that it is early days for such platforms. But he doesn’t think real money is far off for the space. “We know the models are not yet set, but we would like to see creators have a seat at the table when they are set,” he noted. A total of 20 web studios have now become WGAE digital signatories.
Will Ferrell’s comedy video site Funny Or Die is taking to the road at the American Cinematheque on Friday night with a “live” presentation featuring classic clips, premiere videos and even a few celebrity guests. Tickets are $10 and Funny or Die says proceeds go toward helping to maintain the historic Egyptian Theater.
Live web streaming platform UStream has launched its own “celebrity” reality show, “Ustream All Access,” meant to give an intimate look at the lives of a selection of celebrities. Snoop Dogg is under the microscope this week as he kicks off the release of his latest album. The series premiered last week with a behind-the-scenes look at and the Black Eyed Peas at the Grammy Nominations.


*Michael Eisner *Jeff Gaspin *Irwin Gotlieb *Katie Jacobs
*David E. Kelley *Roma Khanna *Hugh Laurie
*Bill Lawrence *Steven Levitan *Elisabeth Murdoch 
*Judge Judy *David Shore *David Zaslav
  And much more to come …
See full list online! Speakers as of 12/7/09.
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San Francisco-based online content platform Kyte is partnering with digital ad agency Level Studios to provide brands and enterprises with tools to help maximize their online, social, and mobile Web presence. Level clients including Monster Energy will distribute branded online video across socially-oriented web sites. Level’s sites offer community features, social integrations, interactivity and promotions.


A group of large service providers and some of the world’s largest enterprises have banded together to help define how telco-provided cloud services should be delivered. Organized by industry group TM Forum, the goal is to pull together both service providers and technology providers to work on problems and remove barriers related to launching scalable, global cloud-based services. The Enterprise Cloud Buyers Council (ECBC), led by Commonwealth Bank of Australia and Deutsche Bank, are heading up the enterprise side. Alcatel-Lucent, Amdocs, AT&T, BT, CA, Cisco, EMC, HP, IBM, Microsoft, Nokia Siemens Networks, Telecom Italia and Telstra have also agreed to join the program.
Facebook has decided to shut down its controversial Beacon advertising program and has decided to settle a class action lawsuit launched to address privacy violations breached by the program. The settlement provides no compensation directly to users, but the company has set up a $9.5 million fund that will go to support online privacy, safety and security issues. Facebook users can choose to opt out of the settlement if they wish to pursue further legal action against Facebook related to the Beacon program.
Broadband video platform provider Brightcove has formed a strategic alliance with web video distribution and analytics firm TubeMogul. TubeMogul is powering Brightcove’s newly revamped video analytics suite that allows publishers to drill down and measure details such as the geographic make up of its audience, average audience viewing times and a wealth of demographic data. The partnership also provides a framework for joint marketing and business development activities including promotions for Brightcove’s new $99/month Express product line targeting the more than 125,000 video producers who already use TubeMogul’s free video analytics.


Ad spending declined by 14.7% during the first nine months of 2009 compared to the same period in 2008, according to TNS Media Intelligence, while ad spending during Q3 of 2009 was down 15.3% vs. last year, the sixth consecutive quarter of year-over-year declines. Internet display (+7.0 percent) and FSIs (+3.9 percent) were the only media types with spending increases for the nine month period. Online growth was propelled by telecom, travel and auto advertisers, according to TNS. Free Standing Inserts benefitted from companies expanding couponing efforts as consumers became more value-conscious. Overall, local media ad spending was down 23.7% through September while national media dropped 10.1%.
Percent Change in Measured Ad Spending: Jan-Sept 2009 vs. Jan-Sept 2008
MEDIA SECTOR (Sectors and types listed in rank order of spending)
       Media Type                    % CHANGE
TELEVISION MEDIA                   -12.1%
            Network TV                 -11.5%
            Cable TV2                     -2.9%
            Spot TV 3                   -27.5%
            Syndication-National    -2.8%
            Spanish Language TV4 -10.4%
MAGAZINE MEDIA                     -19.7%
             Consumer Magazines  -18.7%
             B-to-B Magazines       -27.6%
             Sunday Magazines      -16.4%
             Local Magazines          -25.8%
             Sp. Language Mags     -24.9%
NEWSPAPER MEDIA                   -22.8%
             Newspapers (Local)     -22.7%
             National Newspapers   -24.6%
             Sp. Language papers   -18.0%
INTERNET (display ads only)          7.0%
RADIO MEDIA                            -22.8%
              Local Radio7               -23.3%
              National Spot Radio     -27.2%
              Network Radio              -9.1%
OUTDOOR                                 -16.2%
FSIs8                                          3.9%
TOTAL                                       -14.7%
Source: TNS Media Intelligence


NPR has redesigned and expanded the mobile version of for users of web-enabled devices. Powered by Conmio, enhancements include upgraded audio and a new dynamic station search feature; search for stations by zip code, call letters, city or state then flag multiple “favorite” stations. NPR is preparing to launch a NPR News app for Android. Modeled on many of the attributes of the NPR News app for iPhone and iPod Touch, it will feature live streaming from station members in addition to a new “backgrounding” feature, enabling users to listen to audio and then toggle between applications as the audio is playing.
Perhaps on the defensive from the onslaught of Verizon commercials, AT&T has launched a crowdsourcing app dubbed “Mark the Spot,” enabling iPhone customers to provide feedback on AT&T network performance issues in specific locations. Simply press a button to indicate the nature of the service issue, and add notes to describe the situation if desired.
Heavenspot and its sister company AppWagon introduced a new Ziggy Marley app for the iPhone, providing tools to mix tracks, break beats and create your own dub sounds. The “Jackpot Mix” function allow users to shake the handset to randomly mix different song parts while “DJ for Me” picks a track and then randomly remixes Ziggy’s interchangeable reggae riffs.


Saul Hansell, Tech Reporter and Editor for The New York Times, has joined AOL as one of the first employees of Seed, the newly spun off portal’s new content management platform. Saul will be reporting to Mike Rich, SVP of AOL Entertainment.
Planet Green has appointed Lynn Sadofsky as Director of Development/Executive Producer and promoted Leigh Ashurst to Director of Development and Production. Lynn will be based in New York while Leigh will stay in Silver Spring, MD and both will report to Jeff Hasler, SVP/Production and Development.
GoDigital Media Group announced the restructuring of their digital distribution team. Mike Rubsamen will assume the role of Director of Digital Distribution, a newly created position, reporting directly to GoDigital’s CEO and co-founder, Jason Peterson.  


News scholars have long argued that the nation’s leading papers set the agenda for the media at large by choosing to cover some topics and ignoring others. Expect that trend to accelerate. Living Stories is a new news offering from Google powered by the NY Times and the Washington Post, grouping news stories, editorials, photos, videos and other resources by topic. Stories relating to defining topics such as the health care reform debate or The Politics of Global Warming are cataloged and updated as they become available. Click on a topic to see a timeline of when major news broke or to organize content by format. As you navigate around stories, you actually stay on a single topic page, making for less back and forth. All in all, the interface makes for a far more intelligent way to follow news online. Thankfully, Google isn’t just reserving this for the big boys. This current page is just a prototype for the software that the company is making available for free to any publisher who wants to use it. We can see news gatherers using the tools to aggregate complementary coverage around specific genres of news.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENINGS: COOR CORP PRTNERSHIPS/NY Jets/Florham Park NJ: Execute client sponsorship, advrtsing, new stadium assets & prgrms. 3-4 yrs exp w/team, league or agency req’d sponsorship srvc capacity. Res: [email protected]   (12/16)

JOB OPENING: CLIENT STRATEGY DIR/Private agency/Cincinnati, OH: 7+yrs acct&project mgmt exp. in media/mkting/online, CPG client exp. Organized, detailed, love solving marketing challenges. Resumes: [email protected] (12/15)

JOB OPENING: OPS & ADMIN ASST/Times Square Jumbotron/NY: Support ops/biz dev team, material traffic/ingestion/scheduling, PoP reports, analysis, liaison w/ sales & clients, detail oriented must. Email: [email protected] (12/15)

JOB OPENING: DIR RESEARCH/MTVN/Nickelodeon: BA, 6+ yrs media/cable Progrmg resch exp. Strong supv/communic/editorial sk. Str analy sk. Proficient w/Nielsen software and related svcs. Apply EOE (12/15)

JOB OPENING: COMMERCIAL OPS SPECIALIST/CMT/NYC: 1+ yr sched commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packged Goods exp, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: SR RESEARCH ANALYST/ Vh1/NYC: 2 yrs natl resch exp.Str analytic/detail/organiz sk.Prof w/Nielsen, Npower, AudienceWatch, Multitrak. Str written/oral comm. Sk.Prof MS Office. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: EDITORIAL DIRECTOR/ParentsConnect-NICK/NYC: 5+yrs Editorial exp, Online Exp. Req, Xtreme Fast-paced/deadline skills, Strng Content Mgmt exp, Knwldg of UGC & Parenting A+ EOE/M/F/D/AAP Apply (12/12)

JOB OPENING: DIR DIGITAL MEDIA/LA: Lead dev/execution of short/long-term creative & production strat for digital initiatives-ABC Daytime, SOAPnet. BA/BS req. Min 8 yrs digital, & managerial exp. Apply at: (12/11)

JOB OPENING: ACCOUNT EXECUTIVE AD SALES/CHICAGO/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable,network,online,mp biz,strat integ mktg solu. Resp for ad sales & sales activity of MW ofc. Send res: [email protected] (12/11)

JOB OPENING: DVLPMNT ASST/DC: Int’l TV prod co. Dvlop ratings driven, commercial concepts for cable & brdcst clients. 1 to 5 yrs exp nat’l TV dvlpmnt/prod req’d. Current TV trends & sched knwlg a must.Res/references: [email protected] (12/10)

JOB OPENING: SALES AE/Plum TV/Colorado: Successful, Creative, Aggressive, ad/sponsorship sales pro familiar w/ solutions mktg for local/regional/national clients. 5+ yrs exp in cable TV, other nat’l media. Posting @ (12/10)

JOB OPENING: MGR, TECH PROD/Santa Monica: Report to VP/HBO’s West Coast Tech Ops group. Provide prod & post-prod support & consultation svcs to HBO’s internal prod & post-prod depts. Req#115777 (12/10)


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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Hallmark Channel/Studio City: Marketing internship avail for Jan. Must take credit/sophomore or above/avail for Jan. pls apply at [email protected] (12/16)

SPRING INTERNSHIP CREDITS ONLY: MEDIA RESEARCH NY: This professional opp will provide you with the hands-on exp, entail active assignments, and learn from the colleagues. Strong MS Office Skills required. Send resume to: [email protected] (12/11)

SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERN/NYC: Support the Pop2Life creative team with national promotions – research, brainstorming, coordinate events. Must be smart, driven, creative, energetic. Mac savvy a plus. Email: [email protected] (12/10)

SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERN /truTV, NY: Support brand strategy & mktg dept. (consumer, digital & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: – Requisition # 115355BR (12/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   JR EDITOR (NY): 10 yrs experience in TV. Before moving into Post, I was a field producer / director. I prefer working on Avid, but am just as good with FCP. Reel upon request. [email protected] (12/16)

SITUATION WANTED:   CONCEPT, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Email: [email protected] (12/16)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (12/15)

SITUATION WANTED: EXECUTIVE/PERSONAL ASSISTANT: Excellent organization, PR and computer skills. Background in breaking news media. Reliable transportation, references. Ventura or Los Angeles County. Email: [email protected] (12/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (12/11)

SITUATION WANTED: PUBLICIST, PUBLIC/MEDIA RELATIONS EXECUTIVE: 5 + yrs exp in agency, entertainment and non-profit. Seeking work in television or movie studios on east coast. For inquiries, contact [email protected]  (12/11)

SITUATION WANTED: (NYC, Boston) PUBLICITY .  6+ years of major studio & agency experience. Send email for resume. [email protected] (12/11)

SITUATION WANTED:  SEGMENT PRODUCER. Years of network and cable television experience familiar with final cut pro. Contact email: [email protected] (12/11)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (12/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.True Closer!!!!!  [email protected] (12/10)

SITUATION WANTED: TV and WEB MANAGER/PRODUCER with 13+ years editing, writing, and production experience. Flash, Dreamweaver, Photoshop knowledge. Online and video editor. Seeking FT position. [email protected] (12/10)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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