A CYNOPSIS MESSAGE FROM CARTOON NETWORK

BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network!

More than 16 Million Viewers over Thanksgiving weekend.*

Click here for the powerful details!

*Source: Cartoon Network Research.Nielsen Media Research. NPower  Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); 11/27/09 & 11/29/09 (8p-9:29p). Based on 1 min qualifier.

Cynopsis: Kids!

12/07/09

Good morning. It’s Monday, December 7, 2009, and this is your first early morning Kids briefing. 

15 animated features films have qualified for consideration in the Best Animated Feature category for the Hollywood Foreign Press Association‘s upcoming 67th Annual Golden Globe Awards, which celebrate 2009 achievements.  Of the 15 eligible movies five will be selected as nominees in the category, which will be announced with all the other nominees on Tuesday, December 15 at 8a.  Hosted by Ricky Gervais, The 67th Annual Golden Globe Awards will air live on Sunday, January 17 on NBC at 8p.  The 15 submitted animated feature films are:

• 9
• Alvin and the Chipmunks: The Squeakquel
• Battle for Terra
• Cloudy with a Chance of Meatballs
• Coraline
• Disney’s A Christmas Carol
• Fantastic Mr. Fox
• Ice Age: Dawn of the Dinosaurs
• Mary and Mad
• The Missing Lynx
• Monsters vs. Aliens
• Planet 51
• Ponyo
• The Princess and the Frog
• Up

NEW PRODUCTION & DEVELOPMENT

Taylor Lautner, best known to most of the world as Jacob in the Twilight movies, is signed on to play Max Steel in Paramount’s feature film adaptation of Mattel’s Max Steel action figure line of toys, per the LA Times and Variety.  Lautner will take on the roll of Josh McGrath (AKA Max Steel), a 19-year-old extreme sports athlete that winds up working for a secret agency following an accident with Nanoprobes that transform him into a superhuman.  Chad Damiani and JP Lavin have been tapped to pen the movie, the duo are also working on the movie Capeshooters.  Mattel launched the Max Steel action figures, vehicles and adventure-themed toys, which were based on the Max Steel animated series that ran for three seasons, in the late 1990s/early 2000s.

MORE KIDS STUFF

Preschoolers will get another lesson on the importance of washing hands, which particularly important during flu season, in an interstitial segment featuring Handy Manny and debuting December 11 during Disney Channel’s Playhouse Disney at 9:25a.  The interstitial will repeat multiple times daily and will also feature la link to the Center for Disease Control‘s flu prevention micro-site.

BBC Worldwide completes new deals for Little Airplane Production‘s preschool series 3rd & Bird!  In Spain, Playhouse Disney and Televisio de Catalunya acquire the broadcast rights for all 50×10 episodes and 1×20 special of 3rd & Bird, which will begin airing from first quarter 2010.  In further deals, BBC Worldwide inks a deal for 3rd & Bird with free-to-air PTS Channel (Taiwan), which picks up all episodes of the series and will broadcast in Mandarin from early 2010.

TV viewers in Canada (about 8+ million households) will get a full free preview month of Nickelodeon, from Tuesday, December 15 through Monday, January 18, on all participating carriers, including Rogers Personal TV subscribers, Shaw Direct, Shaw, Cogeco and Bell TV.  The month-long preview will include special programming events and exclusive premieres of new Nick live-action series such as The Troop and The Fresh Beat Band:

• 12 Days of Drake & Josh – episodes of the series will air December 14-25 at 5p, concluding with the special Merry Christmas, Drake & Josh (1×90).
• Fanboy and Chum Chum marathon December 26 4p-8p
• The Troop – series Canadian premiere with back-to-back episodes on Saturday, January 2, at 8p
• The Fresh Beat Band – Monday, January 4 at 1:30p, the live-action series will air regularly Monday, Wednesday and Fridays at 1:30p.
• Nick Classic Sunday – will feature 24 hours of favorite Nickelodeon series January 10, 6a-6p – series include CatDog, Rugrats, Ren & Stimpy among others.
• Nickelodeon’s regular roster of programming in Canada will of course feature its current shows such as iCarly, True Jackson, VP, SpongeBob SquarePants, The Penguins of Madagascar, Dora the Explorer, The Mighty B! and so on.

Kidtoons, which brings family-targeted movies/programming to theatres, will offer a promotional, theatrical premiere of the new movie, Curious George: A Very Monkey Christmas, at some 150 movie theaters nationwide this month.  The program will also feature two winter-themed episodes of the animated series Olivia.  Participating theatres include Carmike, National Amusements, Abingdon Cinemall, Atlas, Emagine, Marquee, Neighborhood, Cinedigm’s Pavilion Theatre, Rave Motion Pictures, Republic Theatre Group, Showplace and UltraStar.  Specifically national Amusements Theatres will offer the Curious George movie and Olivia episodes for just one weekend, December 12-13 at 12p, while all other theaters will offer showings each weekend throughout the month.  Further details about theaters and times can be found at www.kidtoonfilms.com

Scholastic will publish the third book in author Suzanne Collins‘ young adult The Hunger Games trilogy in English on August 24, 2010.  Book three of The Hunger Games, which does not yet have an official title, will be released simultaneously by Scholastic in hardcover and audio.  Additionally, the trade paperback edition of The Hunger Games is scheduled for publication on July 6, 2010 in the US.  Scholastic has sold 1.5 million copies of the first two books in the trilogy in 14 months.  The first book, The Hunger Games was published in September 2008, followed by the second book, Catching Fire, on September 2009.  Lionsgate recently optioned movie rights for The Hunger Games with Nina Jacobson’s Color Force production company to produce the film with Suzanne Collins writing the screenplay.

MARKETING/LICENSING

The Jim Henson Company and Grosset & Dunlap, an imprint of Penguin Young Readers Group, ink a licensing deal to publish a series of books based on Henson’s science-centric preschool animated series Dinosaur Train, which airs on PBS Kids.  The Dinosaur Train publishing program is slated to launch in September 2010 with a board book and a paperback picture book featuring color images from the TV series.  Grosset & Dunlap will serve as the exclusive publisher for 8×8 paperback storybooks, paperback leveled readers and board books.  Other previously announced Dinosaur Train licensees include, Learning Curve, which has exclusive global toy rights, Imagine Apparel for sleepwear, and Patch Products, which will create puzzles and activities.  Dinosaur Train was created by Craig Bartlett (Hey Arnold!).

Sony Computer Entertainment Europe (SCEE) appoints Target Entertainment Group to act as the consumer products agent for the PlayStation brand across Europe, Middle East, Africa and Australasia (EMEA).  Target will work to develop a strategic licensing plan with SCEE.  The primary target demographic will be Males 18-40, for which Target will license a range of items including apparel, accessories and gifts.  The secondary target demo is Boys 7-14, with a range of licensed products.  Target already serves as the consumer products agent for PlayStation software Intellectual Properties in EMEA, according to a deal inked with SCEE in April 2009.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; December 4-6, 2009:
The Blind Side (Warner Bros.) PG-13                                     $20.4m-3 wk total $129.3m
The Twilight Saga: New Moon (Summit Entertainment) PG-13 $15.7m-3 wk total $255.6m
A Christmas Carol (2009) (Buena Vista) PG                            $7.5m-5 wk total $115.0m
Old Dogs (Buena Vista) PG                                                    $6.9m-2 wk total $33.9m
Armored (Sony / Screen Gems) PG-13                                   Opening Weekend $6.6m
2012 (Sony / Columbia) PG-13                                              $6.6m-4 wk total $148.8m
Planet 51 (Sony / Columbia) PG                                             $4.3m-3 wk total $34.0m
Everybody’s Fine (Miramax) PG-13                                         Opening Weekend $4.0m
The Fantastic Mr. Fox (Fox) PG                                              $2.9m-4 wk total $14.1m
The Princess and the Frog (Buena Vista) G                             $744,000-2 wk total $2.4m
Source: Rentrak ( www.rentrak.com )

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/23-11/29/09 , 6a-6a:
K2-11                                                          Total Delivery (000)
NBC:     Macy’s Thanksgiving Day Parade (11/26; 9a-12p)       3381
NICK:    SpongeBob SquarePants (11/28; 9:30a)                    3192
NICK:    iCarly (11/28; 8p)                                                    3146
NICK:    The SpongeBob SquarePants Movie (11/27; 10a-12p) 3010
NICK:    SpongeBob SquarePants (11/28; 9a)                         2787
NICK:    Penguins of Madagascar (11/28; 10a)                        2637
NICK:    SpongeBob SquarePants (11/29; 9:30a)                    2443
NICK:    SpongeBob SquarePants (11/27; 8p)                         2417
NICK:    SpongeBob SquarePants (11/27; 9:30a)                    2416
NICK:    Fanboy & Chum Chum (11/28; 10:30a)                     2285
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/23-11/29/09 , 6a-6a:
K6-11                                                           Total Delivery (000)
NICK:    iCarly (11/28; 8p)                                                    2443
NICK:    SpongeBob SquarePants (11/28; 9:30a)                    1985
NICK:    The SpongeBob SquarePants Movie (11/27; 10a-12p) 1838
NBC:     Macy’s Thanksgiving Day Parade (11/26; 9a-12p)       1819
NICK:    SpongeBob SquarePants (11/28; 9a)                         1794
NICK:    Penguins of Madagascar (11/28; 10a)                        1712
DSNY*: Wizards of Waverly Place (11/24; 7:30p)                    1670
DSNY*: Suite Life on Deck (11/24; 5:30-5:55p)                      1660
DSNY*: Wizards of Waverly Place (11/24; 8p)                         1608
NICK:    Big Time Rush (11/28; 8:30-9:30p)                           1575
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/23-11/29/09 , 6a-6a:
Tweens 9-14                                               Total Delivery (000)
NICK:    iCarly (11/28; 8p)                                                    2155
DSNY*: Suite Life on Deck (11/24; 5:30-5:55p)                      1589
NICK:    Merry Xmas Drake and Josh (11/29; 8-10p)                1432
NICK:    The SpongeBob SquarePants Movie (11/27; 10a-12p)  1416
NBC:     Macy’s Thanksgiving Day Parade (11/26; 9a-12p)        1412
DSNY*: Suite Life on Deck (11/24; 5p)                                    1370
NICK:    Big Time Rush (11/28; 8:30-9:30p)                            1369
NICK:    SpongeBob SquarePants (11/28; 9:30a)                     1353
DSNY*: Wizards of Waverly Place (11/24; 7p)                          1342
DSNY*: Wizards of Waverly Place (11/24; 7:30p)                     1328
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/23-11/29/09 , 6a-6a:
Teens 12-17                                            Total Delivery (000)
CBS:     NFL Oakland at Dallas (11/26; 4:16-7:32p)             1255
NBC:     Macy’s Thanksgiving Day Parade (11/26; 9a-12p)    1194
NICK:    iCarly (11/28; 8p)                                                 1101
FOX:     NFL Green Bay at Detroit (11/26; 12:36p-3:57p)     1079
FOX:     Family Guy (11/29; 9:01-9:31p)                              939
NICK:    Merry Xmas Drake and Josh (11/29; 8-10p)             854
CBS:     NFL-Post Game (11/26; 7:32-7:44p)                        833
DSNY*: Suite Life on Deck (11/24; 5:30-5:55p)                    822
FOX:     NFL Various Teams/Times (11/29; 4:24p-7:31p)       797
FOX:     Simpsons (11/29; 8-8:31p)                                     793
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November, 28, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.0/5 Avg. (9a-1p)
The Emperor’s New School 0.7/4; The Replacements 1.1/5; That’s So Raven 1.1/5; That’s So Raven 1.2/5; Hannah Montana 0.9/4; Suite Life of Zack & Cody 0.9/4
CW (TheCW4Kids) 0.7/4 Avg. (7a-12p)
Winx Club 0.3/4; Winx Club 0.4/4; Rollbots 0.6/5; Dinosaur King 0.8/5; Yu-Gi-Oh 0.9/5; Sonic X 1.0/5; Sonic X 0.8/4; Teenage Mutant Ninja Turtles 0.7/3; Chaotic 0.7/3; Kamen Rider Dragon Knight 0.7/3
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Zula Patrol 0.3/1; My Friend Rabbit 0.5/2; Willa’s Wild Life 0.6/3; Babar 0.4/2; Shelldon 0.3/1; Jane and the Dragon 0.5/2
CBS (CookieJarTV) 0.3/2 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/1; Noonbory and the Super 7 0.3/1; Busytown Mysteries 0.4/2; Busytown Mysteries 0.4/2; Noonbory and the Super 7 0.4/2; Sabrina: Animated Series 0.4/2

Final K6-11 Ratings for Saturday, November, 28, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.9/27 Avg. (7a-1p)
Fairly OddParents Movie Wishology (1×60) 2.2/26; SpongeBob SquarePants 3.7/30; SpongeBob SquarePants 4.6/29; SpongeBob SquarePants 7.3/40; SpongeBob SquarePants 8.1/39; Penguins of Madagascar 7.0/31; Fanboy & Chum Chum 6.1/27; SpongeBob SquarePants 5.3/24; SpongeBob SquarePants 4.6/21; Penguins of Madagascar 3.8/18; Penguins of Madagascar 3.8/18
DISNEY CHANNEL 1.9/11 Avg. (7a-1p)
My Friends Tigger and Pooh 1.0/13; Little Einsteins 1.2/12; Special Agent Oso 1.1/9; Handy Manny 1.4/9; Mickey Mouse Clubhouse 1.6/8; Handy Manny 1.9/8; Phineas and Ferb 3.0/13; Phineas and Ferb 3.5/16; Akeelah and the Bee (1×120) 2.8/13
CARTOON NETWORK 1.4/7 Avg. (7a-1p)
Kangaroo Jack: G’Day USA (1×90) 1.5/12; Pokemon 12 – Arceus and the Jewel of Life (1×120) 1.4/6; Ace Ventura Jr. (1×120) 1.3/6
DISNEY XD 0.7/4 Avg. (7a-1p)
Suite Life on Deck 0.3/5; Phineas and Ferb 0.4/4; Phineas and Ferb 0.6/5; Suite Life of Zack and Cody 0.7/5; Kid vs. Kat 0.6/3; Kid vs. Kat 0.9/4; Phineas and Ferb 1.3/6; Zeke and Luther 1.0/4; Suite Life on Deck 1.0/5; I’m in the Band 0.5/2; Skyrunners (1×120) 0.5/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 3, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1203; K6-11 503; TWEENS 9-14 376
DISNEY CHANNEL:     K2-11   719; K6-11 432; TWEENS 9-14 340
CARTOON NETWORK: K2-11   423; K6-11 252; TWEENS 9-14 206
DISNEY XD:               K2-11   132; K6-11   79; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:   This classic toy was invented in 1916 by John Lloyd Wright, son of architect Frank Lloyd Wright.  They were originally marketed by the Red Square Toy Company in Chicago.  What is the name of this toy?  LINCOLN LOGS   Kudos to: Kevin Morrison-Family Comm/Pittsburgh; Rich Thomas-Disney Book Group/NYC; Janet Keane-HIT Entertainment/NY; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Lisa Cooper & Michael Berke-The Ebos Adventures, Ltd/Chicago; LeNea Ricks-KIDK/Idaho Falls; Tony Barnett-Radio Disney/Burbank; Margie Hernandez-Hispanic Marketing Consultant/LA; Rita Illig-RBI Associates/Granada Hills; Mark Coker-Warner Bros./Burbank; Stephen S. Kelley-SSK Comm/Toronto

Today’s Trivia Question:  Invented in 1943 by James Wright (no relation to Frank Lloyd Wright or Lincoln Logs), a Scottish inventor then working for General Electric in New Haven, CT, this product is both toy and used in a professional capacity. The unique properties make for hours of fun for kids, and helps astronauts keep their tools from floating around in space.  It went to market for the first time in 1949, and was sold worldwide in 1961.  Crayola stepped up and bought the rights to the toy in 1976.  What is this fun toy?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

Later — Gwen
 Gwen Billings for Cynopsis Kids!
12.07.09

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JOB OPENING: COMMERCIAL OPS SPECIALIST/CMT/NYC: 1+ yr sched commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply http://mtvnetworkscareers.com (12/12)

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