Tuesday, December 8th, 2009


*Michael Eisner *Jeff Gaspin *Irwin Gotlieb *Katie Jacobs
*David E. Kelley *Roma Khanna *Hugh Laurie *Bill Lawrence
*Steven Levitan *Elisabeth Murdoch *Judge Judy
*David Shore *Tavis Smiley *David Zaslav
  And much more to come…
See full list online! Speakers as of 12/2/09.
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: January 25-27, 2010 * Mandalay Bay Resort, Las Vegas
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Cynopsis: DIGITAL


Good morning, it’s Tuesday, December 8, 2009, and this is your first early morning digital briefing.

As the government increases pressure on online advertising companies to give consumers more control over how they are targeted, Yahoo began testing a new dashboard tool called the Ad Interest Manager, enabling users to modify what kind of ads are served to them based on what interests them. Toggle on an off nearly 400 interest categories and subcategories related to games, finance, health, etc. You can still opt out of anything that doesn’t apply to you, but now the option doesn’t eliminate all ads from coming your way. Meanwhile, the FTC kicked off its first in a series of Exploring Privacy roundtable discussions in Washington D.C. yesterday – a fact finding mission to uncover current data collection practices in social networking, cloud computing, online behavioral advertising and mobile marketing. FTC commissioners seemed most interested in tactical changes and PR initiatives, according the NYTimes’ Media Decoder blog. Here’s a big problem: How do you get consumers from rolling their eyes and clicking away when dealing with serious privacy concerns?

Take 5 minutes to goof off, courtesy of DIRECTV.

Hey, the media business has us all feeling like a Bobble Head sometimes, might as well look like one. Play Perfect Match and score your own Bobble Head.

And we know you sometimes sneak in a little Facebook during work. Visit the DIRECTV Ad Sales Fan Page and for guilt-free surfing. We’ve got some hot relationships of our own to talk about and we’ll match you up. Well, at least our new app will match your brand to our ad offerings. Plus, Meet the Family. Neurotic? Maybe. Nice? Definitely.



Meredith Video Studios signed video carriage agreements with 5 broadband distributors to increase the reach of its brands’ video content. Video from sites such as Better Homes and Gardens, Family Circle and Fitness will be distributed across the networks of YouTube/Google, Sprint TV, Grab Networks, 5min and News Inc, with each partner sharing in ad and sponsorship revenue.
Comedy Central
has three projects in development that trace their roots to web series and fourth that is using the web to test viewers’ responses before greenlighting it, according to B&C.

  • “Workaholics” is based on Mail Order Comedy’s web series that ran on 5thyear.com
  • Animated series Ugly Americans, set to debut on the network in March, 2010, is based loosely on the Atom.com web show “5-On”
  • Crime procedural spoof The Fuzz will be cut into segments and distributed on Atom.com later this month
  • Back on Topps producers the Sklar Brothers are reworking their web series into a comedy for the network, set around a sports management agency

New Orleans, once the epicenter of French culture in the U.S., finally has access to TV5Monde. The channel was added to Cox New Orleans‘ sports and information tier yesterday. To celebrate TV5Monde USA will air a special New Orleans programming weekend on December 12-13.
USA Network
said goodbye to Monk last week with a Viewers’ Choice Marathon and a Text-to-TV campaign on Nov. 29 that allowed fans’ text messages to appear on screen. (The Monk series finale aired last night.) More than 25,000 fans sent over 33,000 goodbye messages, according to the network. The monk.usanetwork.com site also received more than one million page views during the six-hour window.
Not to be outdone, Bravo is holding an interactive viewing party for the season finale of Top Chef: Las Vegas on Wed. night, allowing fans to use Twitter, Facebook Connect and live mobile chat to interact directly with judges and chefs live during the episode. Salon.com, which is sponsoring the event, will also create custom tweets to fans on Bravo’s web and mobile sites.


Concerned with the rising tide of cyber crime such as stalking, cyberbullying and phishing, Facebook is setting up a new Safety Advisory Board to monitor and improve user safety on the site. The board’s first task will be to oversee an overhaul of the safety content located in Facebook’s Help Center. Common Sense Media, ConnectSafely, WiredSafety, Childnet International and The Family Online Safety Institute have all joined the group to offer advice and best practices findings.
RCA artist Alicia Keys is offering her fans another reason to hang on her every post on her Facebook fan page, offering exclusive access to her newest album “The Element of Freedom,” more than a week ahead of the album’s official launch on December 15th. Fans can also “gift” songs through the Facebook Gift Store. The Music for Pages app was built by Involver, which manages the fan pages of more than 20k brands.
Waltham, MA-based online video marketer Visible Gains, which changed its name from PermissionTV in Oct., closed on another $2 million in funding from existing backers. The company has refocused its solution to serve as a B2B marketing, sales and training product.


Video ad start-up YuMe was selected by Hearst Magazines Digital Media to provide in-stream advertising across Hearst’s portfolio sites, including Cosmopolitan.com, GoodHousekeeping.com, RealBeauty.com and HarpersBazaar.com.
Online media operations and data services company Theorem Inc. introduced CreativesOnTap.com, a do-it-yourself online advertising tool enabling advertisers to create display and video ads for web sites on the fly. Currently in beta-testing on several publishing sites, the tool can be used to create display, Flash or video ads utilizing stock sound and images. Advertisers can also upload their own images, video or sound for their ads.
Ogilvy 360 Degree Digital Influence announced the launch of Insider Circle, a new, scalable Influencer Relationship Management influencer activation platform allowing brands to build and scale relationships with key brand “influencers.” The tools are designed to help brands reach out to key bloggers, Twitter users, brand fans and customers then quantitatively measure the performance of social activation campaigns.


DVR penetration and online video viewing during Q3 2009 were up by 21% and 35% year-on-year, respectively, according to Nielsen‘s latest A2/M2 Three Screen Report. For the first time this quarter, the report indicates how much time the average American spends in a typical week with TV, internet and mobile devices and new platforms are growing fast. But the People Meter-sourced findings still say that nearly 99% of all video in the U.S. is consumed on tradition television. (The weekly breakdown goes like this: 31 hours of TV; 31 minutes of DVR playback; 22 minutes watching online video; and 3 minutes watching mobile video.) Other trends included:

  • Young adults 18-24 still spend most of their three screen time watching live TV, but they typically devote more time to watching online video than timeshifted TV
  • The first few weeks of the September TV season brought a large surge in timeshifting with viewers sampling the new season TV programming with their DVRs
  • Time spent viewing video on social networking sites increased 98% from October 2008 to October 2009,with the 35 to 49 year old demo increasing viewership time by 37% and the 65+ segment increasing their viewership 47% year-over-year
  • Mobile video viewing continues to grow, with 15.7 million Americans viewing video on their mobile phones in Q309, an increase of +53% versus last year

Overall Usage Number of      Users          2+ (in         000’s)        -Monthly  Reach
                                          3Q09          2Q09       3Q08   % Diff Yr. to Yr.   
Watching TV in the home    282,957    284,396   282,289        +0.2%
Watching Timeshifted TV      84,920      82,297     67,656      +25.5%
Using the Internet             190,481   191,035    160,070     +19.0%
Watching Video on Internet 138,162    133,962    120,343     +14.8%
Using a Mobile Phone          237,411    233,722    225,392        +5%
Watching Video on Mobile    15,744     15,267      10,260       +53%
Source: The Nielsen Company
Monthly Time Spent In Hours: Minutes Per Users 2+ (in 000’s)
3Q09          2Q09       3Q08   % Diff Yr. to Yr. Absolute Diff Y/Y
Watching TV in the home       129:16     141:45     129:45       -0.4%             -0:289
Watching Timeshifted TV           7:12        7:16         5:56     +21.1%            +1:14 
Using the Internet                  27:32     26:15       27:18       +0.9%            +0:14 
Watching Video on Internet       3:24       3:11         2:31       +34:9%          +0:53
Mobile Subscribers    
Watching Video on Mobile          3:15       3:15          3:37        -10.0%            -0:22
Source: The Nielsen Company, Based on Total Users of each Media. Note: TV viewing patterns in the U.S. tend to be seasonal, with TV usage higher in the winter months and lower in the summer months, leading to a decline in quarter to quarter usage


Social TV platform developer ClipSync, which announced an interactive viewing partnership last week with premium programming venture EPIX, is now integrating with media center application Boxee. Viewers will be able to interact with others as they’re watching content on Boxee, including playing trivia and chatting with their network of friends. Comments left by viewers are synchronized to the content for the next viewer to see and react to at the exact same moment. Busy Boxee also completed an integration with programming discovery app Clicker last week.


Former Fox Broadcasting Chairman of Entertainment (and FX President) Peter Liguori has landed at Discovery as COO, reporting to David Zaslav. (He replaces Mark Hollinger, hired last week as President and CEO of Discovery Networks International.) Peter will oversee marketing, the Discovery Studios, business affairs and media technology, including Discovery’s joint venture channels, such as Oprah’s upcoming OWN. He will be based in Silver Springs, MD.
Univision announced the launch of Univision Studios, a major expansion of its original production and co-production capabilities. Luis Fernández, former president of RTVE, has been hired as President of Univision Studios, and will report to Cesar Conde, President of Univision Networks. The new division will produce and co-produce telenovelas, reality shows, dramatic series, entertainment specials and other programming formats for all of the company’s platforms including its three television networks – Univision, TeleFutura and Galavisión – as well as Univision.com and Univision Móvil.
WE tv and Wedding Central has promoted digital media team members Jennifer Robertson to SVP and Andrea Bell Macey to VP. Also, We’s digital media department has been renamed Digital Media & Business Development, overseeing all non-linear, advanced media platforms, including online, video on demand, mobile and interactive applications.
Nick Shore has been named SVP/Strategic Insights and Research for MTV, reporting to Stephen Friedman, GM of MTV. Nick will oversee all aspects of MTV’s research efforts across MTV, MTV2, mtv.com, mtvU and MTV Tr3s on all platforms.
Marketing firm Catalyst:SF announced will open a New York office bringing aboard digital media veteran Cody R. Duval to the newly created position of General Manager/Client Services. Cody’s most recent post was with New York web development agency mechanical.


Amidst an increasing desire among users to identify trends happening right now on the web, Google unveiled a series of advances in real-time, mobile and social-related search that integrate search results with real-time content from across the web. Conduct a search and see live updates from people on social portals like Twitter and FriendFeed, as well as headlines from news and blog posts get added to the results virtually as they appear online. Click on “Latest results” or select “Latest” from the search options menu to view a full page of live tweets, blogs, news and other web content. Better yet, “news” and “latest results” entries are now better integrated into general results that appear in a pull-down menu below the search bar – providing users with breaking information that they may not have been searching for, but is nonetheless relevant to the topic at hand.  “Hot topics” have also been added to Google Trends (which officially left Google Labs yesterday) to show the most common topics people are publishing to the web in real-time. A ton of mobile search advancements are also on the way. Google Voice Search for Android and iPhone now supports Japanese, in addition to English and Mandarin. Google Maps for Android version 3.3 will identify and rank places of significance near a user’s physical location. Google also launched the “Google Goggles” visual search app for mobile devices, designed to identify objects by taking a picture of them. Sounds perfect for two-year-olds who are in the “what’s that?” phase.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: CLIENT STRATEGY DIR/Private agency/Cincinnati, OH: 7+yrs acct&project mgmt exp. in media/mkting/online, CPG client exp. Organized, detailed, love solving marketing challenges. Resumes: [email protected] (12/15)

JOB OPENING: OPS & ADMIN ASST/Times Square Jumbotron/NY: Support ops/biz dev team, material traffic/ingestion/scheduling, PoP reports, analysis, liaison w/ sales & clients, detail oriented must. Email: [email protected] (12/15)

JOB OPENING: DIR RESEARCH/MTVN/Nickelodeon: BA, 6+ yrs media/cable Progrmg resch exp. Strong supv/communic/editorial sk. Str analy sk. Proficient w/Nielsen software and related svcs. Apply www.mtvnetworkscareers.com EOE (12/15)

JOB OPENING: COMMERCIAL OPS SPECIALIST/CMT/NYC: 1+ yr sched commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply http://mtvnetworkscareers.com (12/12)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packged Goods exp, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply  www.mtvnetworkscareers.com (12/12)

JOB OPENING: SR RESEARCH ANALYST/ Vh1/NYC: 2 yrs natl resch exp.Str analytic/detail/organiz sk.Prof w/Nielsen, Npower, AudienceWatch, Multitrak. Str written/oral comm. Sk.Prof MS Office. EOE/M/F/D/AAP. Apply www.mtvncareers.com (12/12)

JOB OPENING: EDITORIAL DIRECTOR/ParentsConnect-NICK/NYC: 5+yrs Editorial exp, Online Exp. Req, Xtreme Fast-paced/deadline skills, Strng Content Mgmt exp, Knwldg of UGC & Parenting A+ EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (12/12)

JOB OPENING: DIR DIGITAL MEDIA/LA: Lead dev/execution of short/long-term creative & production strat for digital initiatives-ABC Daytime, SOAPnet. BA/BS req. Min 8 yrs digital, & managerial exp. Apply at: www.disneyabcjobs.com (12/11)

JOB OPENING: ACCOUNT EXECUTIVE AD SALES/CHICAGO/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable,network,online,mp biz,strat integ mktg solu. Resp for ad sales & sales activity of MW ofc. Send res: [email protected] (12/11)

JOB OPENING: DVLPMNT ASST/DC: Int’l TV prod co. Dvlop ratings driven, commercial concepts for cable & brdcst clients. 1 to 5 yrs exp nat’l TV dvlpmnt/prod req’d. Current TV trends & sched knwlg a must.Res/references: [email protected] (12/10)

JOB OPENING: SALES AE/Plum TV/Colorado: Successful, Creative, Aggressive, ad/sponsorship sales pro familiar w/ solutions mktg for local/regional/national clients. 5+ yrs exp in cable TV, other nat’l media. Posting @ plumtv.com (12/10)

JOB OPENING: MGR, TECH PROD/Santa Monica: Report to VP/HBO’s West Coast Tech Ops group. Provide prod & post-prod support & consultation svcs to HBO’s internal prod & post-prod depts. www.timewarner.com/careers Req#115777 (12/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: MEDIA RESEARCH NY: This professional opp will provide you with the hands-on exp, entail active assignments, and learn from the colleagues. Strong MS Office Skills required. Send resume to: [email protected] (12/11)

SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERN/NYC: Support the Pop2Life creative team with national promotions – research, brainstorming, coordinate events. Must be smart, driven, creative, energetic. Mac savvy a plus. Email: [email protected] (12/10)

SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERN /truTV, NY: Support brand strategy & mktg dept. (consumer, digital & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: turnerjobs.com – Requisition # 115355BR (12/10)

SPRING INTERNSHIP CREDITS ONLY:  SPRING AD SALES MARKETING INTERN/NYC: Support Ad Sales and Marketing Team. Microsoft Office & strong communication skills required. Part-time. For credit only. www.scrippsnetworks.com (Requisition #1253) (12/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (12/15)

SITUATION WANTED: EXECUTIVE/PERSONAL ASSISTANT: Excellent organization, PRand computer skills. Background in breaking news media. Reliable transportation, references. Ventura or Los Angeles County. Email: [email protected] (12/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (12/11)

SITUATION WANTED: PUBLICIST, PUBLIC/MEDIA RELATIONS EXECUTIVE: 5 + yrs exp in agency, entertainment and non-profit. Seeking work in television or movie studios on east coast. For inquiries, contact [email protected]  (12/11)

SITUATION WANTED: (NYC, Boston) PUBLICITY .  6+ years of major studio & agency experience. Send email for resume. [email protected] (12/11)

SITUATION WANTED:  SEGMENT PRODUCER. Years of network and cable television experience familiar with final cut pro. Contact email: [email protected] (12/11)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (12/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.True Closer!!!!!  [email protected] (12/10)

SITUATION WANTED: TV and WEB MANAGER/PRODUCER with 13+ years editing, writing, and production experience. Flash, Dreamweaver, Photoshop knowledge. Online and video editor. Seeking FT position. [email protected] (12/10)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (12/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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