A CYNOPSIS MESSAGE FROM truTV truTV is the Fastest Growing Top Ten Cable Entertainment Network! Adults 18-49 +116,000 viewers Men 18-49 +42,000 viewers Source: Nielsen Media Research, M-Su 8-11pm, 12/28/09-1/31/10 vs 12/29/08-1/25/09, Top Ten ad-supported basic cable entertainment networks for Jan 2010 (Excluding Sports Networks), A18-49, M18-49, (000). Reported data is based on a […]
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Friday, February 12th, 2010
Cynopsis: Kids!02/12/10 Good morning. It’s Friday, February 12, 2010, and this is your first early morning Kids briefing. Walmart and Procter & Gamble (P&G) are teaming to produce family-friendly TV programming and begin this effort with the 2-hour TV movie Secrets of The Mountain, which will premiere on NBC on April 16, 2010. Family-friendly […]
Friday, February 12th, 2010
Cynopsis: DIGITAL02/12/10 Good morning, it’s Friday, February 12, 2010, and this is your first early morning digital briefing. After sending the message to local broadcast stations that they would lose additional spectrum if they did not figure our a way to use it, the FCC is considering a plan to buyback airwaves from station […]
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Thursday, February 11th, 2010
Cynopsis: DIGITAL 02/11/10 Good morning, it’s Thursday, February 11, 2010, and this is your first early morning digital briefing. With the runaway success of Avatar, Hollywood is now seeing the world in 3D-colored glasses. Warner Bros. is working on a multi-picture distribution deal with the once-struggling IMAX Corp. to release a broad package […]
Thursday, February 11th, 2010
Cynopsis: Kids! 02/11/10 Good morning. It’s Thursday, February 11, 2010, and this is your first early morning Kids briefing. Andy Heyward’s new A Squared Entertainment (A2) is partnering with the legendary Stan Lee and his POW! Entertainment and Archie Comics to create a new print and digital line of comic books, which will […]
Thursday, February 11th, 2010
A CYNOPSIS MESSAGE FROM truTV truTV is officially in the GAME NFL Full Contact scores with viewers!Series Premiere Brings Strong Growth to its Time Period Adults 18-34 366,000 +52% Adults 18-49 713,000 +42% P2+ 1,256,000 +43% Source: Nielsen Media Research, Monday 2/8/10, 10-11pm, Monday 2/9/09, A18-34, A18-49, P2+ (000), live + same day data. Cynopsis […]
Wednesday, February 10th, 2010
Cynopsis: DIGITAL02/10/10 Good morning, it’s Wednesday, February 10, 2010, and this is your first early morning digital briefing. Revenues increased a shade but profits dipped slightly at Walt Disney Corp. due to some restructuring costs as the entertainment giant ended the FY Q1 with a reported net income of $844 million, down about $1 […]
Wednesday, February 10th, 2010
Cynopsis: Kids! 02/10/10 Good morning. It’s Wednesday, February 10, 2010, and this is your first early morning Kids briefing. First Lady Michelle Obama gets going with her new Let’s Move! initiative to create a healthier generation of kids/families by combating childhood obesity. The First Lady will get help with this endeavor through […]
Wednesday, February 10th, 2010
A CYNOPSIS MESSAGE FROM MUSIC CHOICE A NEW REVOLUTION HAS ARRIVED … AND TV WILL NEVER BE THE SAME. SWRV Introducing SWRV ™, the interactive music video network from Music Choicewhere viewers take control 24/7! Viewers determine what airs next … dedicate videos … share comments & photos … host shows. Viewers participate through their […]
Tuesday, February 9th, 2010
A CYNOPSIS MESSAGE FROM ABC FAMILY ABCFAMILY.COM delivers 17 million full episode video streams!The destination for high quality, long-form millennial content. The Secret Life of the American TeenagerTop 10 visited show site for both broadcast & cable! Over 10 million video streams!Make It or Break ItReturns to record growth with 4 million video streams! Take […]
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The Premium Illusion: Navigating the CTV Quality Crisis
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Women’s sports are no longer just a cultural signal for brands — they’re becoming a...
