Friday, February 12th, 2010

Cynopsis: Kids!

Good morning. It’s Friday, February 12, 2010, and this is your first early morning Kids briefing.

Walmart and Procter & Gamble (P&G) are teaming to produce family-friendly TV programming and begin this effort with the 2-hour TV movie Secrets of The Mountain, which will premiere on NBC on April 16, 2010.  Family-friendly TV commercials from both companies will run during the movie’s breaks and, per the WSJ, it will also feature an array of product placements during the movie, and that P&G is spending $4.5+ million to produce the TV movie.  Secrets of the Mountain is described as a drama-adventure about a single working mother who takes her family to a mountain cabin they inherited from their eccentric uncle, where they set off on an adventure.  The partnership falls under Walmart’s new Family Moments, a marketing, in-store and digital family-centric entertainment initiative.  P&G is co-founder, and Walmart is c0-fhiar with P&G, of the Alliance for Family Entertainment (f/k/a Family Friendly Programming Forum), a group of about 40 national advertisers, which is supported by the Association of National Advertisers (ANA).


SyFy, Albie Hecht’s Worldwide Biggies and THQ are teaming up to launch a new kid-targeted multiplatform interactive property under the new SyFy Kids banner. Six animated Dr. What shorts, a special and a series of episodic online games will be developed with Worldwide Biggies on Syfy and blending science fiction, fantasy, mystery, paranormal and adventure. THQ‘s de Blob franchise will also play a major role in the new offshoot, according to the network.

Nickelodeon UK officially unveils a new on-air brand identity for its six channels, beginning with the Nickelodeon channel this Monday, February 15.  Like the Nickelodeon US re-face, the UK effort comprises all on and off-air elements, which includes TV, online, consumer products, recreation and theatricals, and the new network logo.  The Nick Jr, Nick JR 2, NickToons and NickToons Replay channels will follow in Q2 2010.

Ameba, a Winnipeg-based IPTV system for kids’ entertainment, prepares for the North American launch of ( ) by taking delivery of proprietary set-top boxes in preparation.  This new portal aims to deliver commercial free, kid-targeted entertainment directly to television viewers via the web.’s library includes 500 hours of live-action and animated kid-centric content from producers including Decode Entertainment, Breakthrough New Media, Casablanca Kids, Sockeye, Marble Media, Portfolio, TVO, Compugraf, Blender, Agogo Entertainment, Ingaldson-Smith Productions, and Janet’s Planet, National Film Board, among others.

Hawaii Film Partners announced at KidScreen Summit it has completed several deals for its animated short-form series Ape Escape (38×2), which is produced for Nickelodeon’s NickToons.  Picking up Ape Escape are Nickelodeon in Asia, Disney Channel in India and DR-TV in Denmark.  Based on Sony PlayStation’s interactive Ape Escape game, the K6-13 targeted series was animated at Hawaii Film Partners’ animation facility in Hawaii Kai on O’ahu.

France Televisions acquires animated preschool series Martha Speaks (40×30) from Decode Enterprises, the distribution arm of DHX Media, for its France 5 channel.  The TV series is produced by WGBH Boston and Studio B Productions, also a subsidiary of DHX Media.  Martha Speaks TV tie-in books from Houghton Mifflin Harcourt launched this winter, with additional titles scheduled for publication later this year.

Dark Horse Comics introduces a new Star Wars series, Star Wars: Knight Errant.  Written by John Jackson Miller (Mass Effect: Redemption, Knights of the Old Republic), the series is set one thousand years before Episode I and revolves around Kerra Holt, a young Jedi who discovers her role in the galaxy is hugely important and yet different than she ever imagined.  Additionally, Miller will write a novel for Del Ray Books, set in the same time period and featuring the same characters but in a new adventure.


Sprite is inviting teens to express their creativity via music and film in its first global integrated marketing campaign, The Spark, which takes its name from Sprite’s newly updated Spark logo.  The campaign includes TV commercials, an online interactive music mixer featuring content from music artist Drake and a digital film mixer, aimed at inspiring teens to interact and be creative.  The Spark launches this year first in North America, and then across Europe, Africa and Asia.  The new campaign will be showcased at the NBA All-Star 2010 this weekend, which will feature a soundtrack by Drake.  A range of different artists will be featured in The Spark campaign around the world.  Sprite is part of The Coca-Cola Company.

Cartoon Network Enterprises (CNE) extends its deal with Segal Licensing to serve as the licensing and promotional agent for its Ben 10 property in Canada, while also expanding the relationship to include The Powerpuff Girls, Foster’s Home for Imaginary Friends and upcoming Cartoon Network properties.  Segal has served as the licensing agent for Ben 10 since 2007, with the new two-year extension runs through 2011.  Created by Man of Action and produced at Cartoon Networks Studios, Cartoon Network’s series Ben 10 Alien Force airs in Canada on Teletoon.


Chorion expands its executive team with the appointments of two new members of its Global Brand and Licensing teams.  Tamra Knepfer is named EVP/Brand Management & Marketing and Steve Cipolla joins the company as EVP/Global Licensing & Sales.  Most recently, Knepfer was SVP/Global Licensing and Business Development, Rodale, where she worked on Men’s Health and Prevention.  She previously served as SVP/Consumer Products, American Greetings Properties, as well as VP/Marketing, Sesame Workshop’s Global Consumer Products and International TV Distribution, Head/Marketing, Mommy and Me Enterprises, as well as in marketing and licensing at Disney.  Cipolla was most recently VP & GM, ESPN Consumer Products.  Previously, he was principal partner in TheBrandExperience.

Global Entertainment appoints Noel Hedges to the newly created position of SVP/Sales and Acquisitions, the Americas.  Based at ITV Studios in LA, Hedges will handle TV sales of scripted programming from the ITVS catalogue across the US, Canada and Latin America, as well as acquisitions of new scripted programming for international distribution.  Hedges is currently the Head/Drama and Comedy, ITVS.  He previously toiled for the BBC as a business affairs executive in its program Acquisitions departments, and at Carlton International Media, now a subsidiary of ITV, as a Sr. Sales executive.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/1-2/7/10 , 6a-6a:
K2-11                                           Total Delivery (000)
CBS:     Super Bowl XLIV (2/7; 6:31-9:50p)            8406
CBS:     Super Bowl Kick-Off (2/7; 6-6:31p)            5055
CBS:     Super Bowl Post-Game (2/7; 9:50-10:13p) 4939
NICK:    SpongeBob SquarePants (2/6; 9:30a)        3086
NICK:    Penguins of Madagascar (2/6; 10a)            2913
NICK:    iCarly (2/5; 8p)                                        2794
NICK:    SpongeBob SquarePants (2/6; 9a)             2683
NICK:    Fanboy & Chum Chum (2/6; 10:30a)         2612
NICK:    iCarly (2/6; 8p)                                        2402
NICK:    SpongeBob SquarePants (2/2; 5:30p)        2354
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/1-2/7/10 , 6a-6a:
K6-11                                           Total Delivery (000)
CBS:     Super Bowl XLIV (2/7; 6:31-9:50p)            5539
CBS:     Super Bowl Post-Game (2/7; 9:50-10:13p) 3357
CBS:     Super Bowl Kick-Off (2/7; 6-6:31p)            3148
NICK:    iCarly (2/5; 8p)                                        2226
NICK:    SpongeBob SquarePants (2/6; 9:30a)        1992
NICK:    Penguins of Madagascar (2/6; 10a)            1896
NICK:    iCarly (2/6; 8p)                                        1868
NICK:    SpongeBob SquarePants (2/6; 9a)             1798
NICK:    iCarly (2/5; 7:30p)                                   1757
NICK:    Big Time Rush (2/5; 8:30p)                       1715
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/1-2/7/10 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
CBS:     Super Bowl XLIV (2/7; 6:31-9:50p)            6715
CBS:     Super Bowl Post-Game (2/7; 9:50-10:13p) 4415
CBS:     Super Bowl Kick-Off (2/7; 6-6:31p)            3545
FOX:     American Idol (2/2; 8-9:01p)                     2194
NICK:    iCarly (2/5; 8p)                                        1895
FOX:     American Idol (2/3; 9-10p)                        1600
CBS:     Undercover Boss (2/7; 10:13-11:13p)        1544
NICK:    iCarly (2/6; 8p)                                        1512
NICK:    SpongeBob SquarePants (2/6; 9:30a)        1453
CBS:     Super Bowl Today (2/7; 5:30p)                 1406
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/1-2/7/10 , 6a-6a:
Teens 12-17                                 Total Delivery (000)
CBS:     Super Bowl XLIV (2/7; 6:31-9:50p)             7221
CBS:     Super Bowl Post-Game (2/7; 9:50-10:13p)  4927
CBS:     Super Bowl Kick-Off (2/7; 6-6:31p)             3676
FOX:     American Idol (2/2; 8-9:01p)                      2040
CBS:     Undercover Boss (2/7; 10:13-11:13p)         1841
CBS:     Super Bowl Today (2/7; 5:30p)                   1554
FOX:     American Idol (2/3; 9-10p)                         1491
CBS:     Super Bowl Today (2/7; 5p)                         912
FAM:     Secret Life of the American Teen (2/1; 8-9p) 899
NICK:    iCarly (2/5; 8p)                                           830
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, February 1, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.9/4 Avg. (7a-12p)
Winx Club 0.2/2; Winx Club 0.5/4; Dinosaur King 0.6/3; Dinosaur King 0.8/4; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh 1.1/5; Sonic X 1.3/5; Sonic X 1.2/5; Teenage Mutant Ninja Turtles 1.1/4; Chaotic 1.0/4
ABC 0.7/3 Avg. (9a-1p)
The Emperor’s New School 0.3/1; The Replacements 0.5/2; That’s So Raven 1.0/4; That’s So Raven 1.0/4; Hannah Montana 1.1/5; Suite Life of Zack & Cody 1.1/5; Mighty Morphin Power Rangers 0.5/2; Mighty Morphin Power Rangers 0.2/1
CBS (CookieJarTV) 0.4/2 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.4/4; Noonbory and the Super 7 0.4/3; Busytown Mysteries 0.4/2; Busytown Mysteries 0.4/2; Noonbory and the Super 7 0.4/2; Sabrina: Animated Series 0.6/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Willa’s Wild Life 0.3/1; Jane and the Dragon 0.1/0; Turbo Dogs 0.3/1; Shelldon 0.3/1; 3-2-1 Penguins 0.2/1; Babar 0.2/1

Final K6-11 Ratings for Saturday, February 1, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 5.6/27 Avg. (7a-1p)
All Grown Up 1.9/19; Jimmy Neutron 3.0/22; Fairly OddParents 4.3/25; Fairly OddParents 5.6/27; SpongeBob SquarePants 7.3/33; SpongeBob SquarePants 8.1/34; Penguins of Madagascar 7.7/31; Fanboy & Chum Chum 6.6/26; Back at the Barnyard 5.8/24; Fairly OddParents 5.2/21; iCarly 6.4/28; Big Time Rush 5.5/25
CARTOON NETWORK 2.1/10 Avg. (7a-1p)
Pokemon: Diamond and Pearl: Galactic Battle 1.1/11; Yu-Gi-Oh 5Ds 1.2/9; Ben 10: Alien Force 1.9/11; Star Wars: Clone Wars 2.1/10; Hot Wheels: Battle Force 2.2/10; Johnny Test 2.6/11; Grim Adventures of Billy & Mandy 2.2/9; Grim Adventures of Billy & Mandy 2.2/9; Chowder 2.6/11; Chowder 2.6/11; Garfield Show 2.2/10; Garfield Show 2.1/10
DISNEY CHANNEL 1.9/9 Avg. (7a-1p)
My Friends Tigger & Pooh 1.3/13; Chuggington 1.8/13; Special Agent Oso 1.6/9; Handy Manny 1.7/8; Mickey Mouse Clubhouse 1.7/8; Mickey Mouse Clubhouse 1.7/7; Imagination Movers 1.7/7; Handy many 1.5/6; Phineas and Ferb 2.6/11; Phineas and Ferb 3.0/12; Get A Clue (1×95) 2.2/10
DISNEY XD 0.6/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/4; I’m In The Band 0.6/5; Phineas and Ferb 0.9/5; Kid vs. Kat 0.7/4; Jimmy Two Shoes 0.8/3; Kid vs. Kat 0.7/3; Jimmy Two Shoes 0.5/2; Kid vs. Kat 0.8/3; Jimmy Two Shoes 0.7/3; Kid vs. Kat 0.6/3; Jimmy Two Shoes 0.5/2; Kid vs. Kat 0.5/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 9, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1251; K6-11 581; TWEENS 9-14 420
DISNEY CHANNEL:     K2-11   799; K6-11 480; TWEENS 9-14 399
CARTOON NETWORK: K2-11   595; K6-11 352; TWEENS 9-14 251
DISNEY XD:               K2-11   145; K6-11   99; TWEENS 9-14   87
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 10, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1305; K6-11 592; TWEENS 9-14 436
DISNEY CHANNEL:     K2-11 1040; K6-11 623; TWEENS 9-14 464
CARTOON NETWORK: K2-11   648; K6-11 373; TWEENS 9-14 248
DISNEY XD:               K2-11   142; K6-11 100; TWEENS 9-14 89
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The idea of an Olympic Flame burning from the start of the games to the closing was first introduced at the 1928 Amsterdam games

Answer to Yesterday’s Trivia: I’m a little fella who has something in common with Big Bird – same designer, Kermit Love.  I require 3 puppeteers for my 30-second commercial spots, an my voice is courtesy of Corinne Orr.  I’ve also participated in Grudge Match with Winnie the Pooh.  Who am I?  SNUGGLE BEAR – SPOKESBEAR FOR SNUGGLE FABRIC SOFTENER Kudos to: Lauren Maclise-Cookie Jar Ent/NY; Len Appel-Screenvision/NY; Joe

Today’s Trivia Question:  What is Tony Stark’s other name?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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