Friday, February 12th, 2010



truTV is the Fastest Growing Top Ten
Cable Entertainment Network!

Adults 18-49        +116,000 viewers
Men 18-49          +42,000 viewers

Source: Nielsen Media Research, M-Su 8-11pm, 12/28/09-1/31/10 vs 12/29/08-1/25/09, Top Ten ad-supported basic cable entertainment networks for Jan 2010 (Excluding Sports Networks), A18-49, M18-49, (000).  Reported data is based on a blend of the most current data available: Live + 7 (12/28/09-1/17/10), Live + Same Day (1/18/10-1/31/10). Subject to qualifications.


Good morning! It’s Friday, February 12, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Special:
NBC: 2010 Vancouver Winter Olympics Opening Ceremony at 730p

Tonight’s Premiere:
VH1: Famous Crime Scene at 9p

Tonight’s Finale:
Planet Green: Operation Wild at 10p

Saturday’s Premiere:
BBC America: Survivors at 8p

Sunday’s Premieres:
CBS: The Amazing Race at 8p
Investigation Discovery: Prison Wives at 8p
Style Network: Ruby at 8p
National Geographic Channel: Traveler’s Guide to the Planets at 9p
VH1: Tool Academy at 9p
HBO: How to Make It in America at 10p



High school football drama Friday Night Lights will end after its fifth season. The show just wrapped its fourth season on DirecTV and will premiere this fourth run on NBC April 30. Season five is in production now and the show will likely continue with its most recent programming pattern of debuting season five on DirecTV in the fall and then air on NBC during spring 2011.

Bravo rolls out the new docu-series Double Exposure centering on the high fashion celebrity photography team of Markus Klinko and Indrani on April 5 at 10p. The series follows the pair and stylist GK Reid as they capture prize-winning photographs of such celebrities as Kate Winslet and Will Smith. Viewers will get an inside look at how Klinko and Indrani work 18-hour days, manage the stress of budgets and deadlines yet try to keep a professional relationship, even though they were formerly a couple. Juma Entertainment produces for Bravo.

ABC reupped its summer reality series Shaq Vs. for a second season produced by Media Rights and Dick Clark Productions. The series, where Shaq tests his sports skills outside of basketball, will have six new episodes for this summer.

ESPN Deportes and Degree Men, in collaboration with Walton Isaacson, will premiere the documentary soccer show, Frente al Reto, beginning March 14 at 830p on ESPN Deportes. The eight-episode program, produced by ESPN Deportes, will profile eight Mexican soccer stars as they prep for the 2010 FIFA World Cup South Africa.

Krupp Kommunications (K2) was selected as the full service public relations, marketing and branding agency of record for Bremenn Research Labs and its various products. K2 will be involved with brand management and consulting in addition to all national media relations.
Morning News Weekly Average Ratings (week of February 1, 2010)
NBC: 5.75 million total viewers; 2.2/15 and 2.68 million A25-54
ABC: 4.68 million total viewers; 1.6/11 and 2.00 million A25-54
CBS: 2.83 million total viewers; 0.9/6 and 1.16 million A25-54
Source: Nielsen, NTI

Tonight’s 2010 Winter Olympic Games Schedule
:  Opening Ceremonies 730p

Saturday Winter Olympic Coverage:
: 2-6pm – Ski Jumping, Speed Skating, Biathlon
NBC: 8-11p – Speed Skating Short Track, Alpine Men’s Downhill, Women’s Moguls
CNBC: 3-530p &8-1030p – Women’s Hockey
Universal Sports:  1230-3p – News & Highlights

Sunday Winter Olympic Coverage:
: 12a-430a – Luge, Primetime Replay
NBC: 1-6p – Nordic Combined, Speed Skating, Luge, Biathlon
NBC: 7-11p – Women’s Combined, Figure Skating
NBC:  1130p-12m – Late Night Recap
USA:  3-530p – Women’s Hockey
MSNBC: 3a-530a – Women’s Hockey
CNBC: 730-10p – Women’s Hockey
Universal Sports:  10a-12n – News & Highlights

Check for more general industry news as well as Sports and International news.


ION Television made a handful of acquisition deals including one with Twentieth Television involving the crime drama Shark for seasons one and two with 38 total episodes; and the reality series Texas Justice for seasons one through four with 572 30m episodes. ION also picked up a 15-film package from Paramount Pictures Worldwide Television Distribution with such titles as The Godfather trilogy and Top Gun among others. Additionally, ION Television acquired a 12+ movie package from Warner Bros. Domestic Television Distribution including the titles The Fugitive, GoodFellas and Space Cowboys and more. All titles will premiere on ION Television during the next year.

Premium movie channel, EPIX signed its fifth distributor in a deal with the National Cable and Telecommunications Cooperative. Epix, a joint venture between Viacom’s Paramount Pictures, Lionsgate and MGM, will be available in approximately 20 million homes by May as a result of this new agreement. Both Cox Communications and Mediacom Communications will launch Epix in April while Charter Communications will roll out the network in May. Verizon FiOS was the first service to launch the channel last October.

BBC America HD, a simulcast of BBC America, can be now seen in 20 US states including the top markets New York and Los Angeles. Various providers are now offering BBC America HD including Time Warner Cable, DISH Network, Cox Communications, Bright House, BendBroadband, Click! Network and GCI. Also in Tacoma, WA, Click! Network is the first operator to offer BBC America HD on VOD.


CBS cast Alex O’Loughlin in the pivotal role of Det. Steve McGarrett for its remake of Hawaii Five-O. In the original series, Jack Lord played the lead role. This is the third series offer for O’Loughlin from CBS as he was previously cast in Moonlight and Three Rivers.

TLC craves more sweet foods as the network begins production on a new series today in Washington, D.C. with the working title, Cupcake Sisters. The six-episode series features the sister business duo of Sophie LaMontagne and Katherine Kallinis, who co-own the successful Georgetown Cupcake. Cupcake Sisters (wt) is scheduled to premiere in July and joins other food-themed shows on TLC including Cake Boss, Ultimate Cake Off, BBQ Pitmasters and the upcoming Craving Comfort and Little Chocolatiers. Big Fish Entertainment produces Cupcake Sisters (wt) for TLC.

HBO gave an official nod to the five-hour miniseries remake of classic film Mildred Pierce with Kate Winslet set to star, reports THR. The production will be co-produced by MGM, Killer Films and John Wells Productions. Winslet will play the title role of Mildred Pierce Beragon, a proud single mother who tries to gain her daughter’s love while building a lucrative business during the Great Depression in Los Angeles. Joan Crawford won the Academy Award for the original film Mildred Pierce in 1945. Casting for the miniseries’ other roles is currently happening with production slated to begin in New York this April. Todd Haynes and Jon Raymond penned the script, an adaptation of the novel by James M. Cain. Haynes will executive produce with Pamela Koffler, Christine Vachon and John Wells; Ilene Landress will serve as producer.


Wednesday  A18-49 Analysis: FOX secured a win among A18-49 Wednesday night at 6.0/16, according to final national ratings from Nielsen. ABC won the 8p hour with a combination of the Charlie Brown Valentine special and The Middle averaging a 2.6/7, though just a tenth of a rating point higher than FOX’s Human Target at 2.5/7. FOX swept past the other networks during 9p with American Idol at 9.5/23 while CBS’ Criminal Minds came in second at 3.6/9. CBS was in charge through 10p with CSI: NY at 3.3/9 and NBC’s replacement programming in this time period with a Law & Order: SVU repeat was next at 1.8/5.

Live + Same Day Household Ratings: Wednesday, February 10, 2010 (February Sweep Day 7) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 9.4/15         Human Target 5.3/8, American Idol 13.6/21

CBS: 7.1/11           Old Christine 5.0/8, Gary Unmarried 4.6/7, Criminal Minds 8.7/13, CSI: NY 7.9/13

ABC: 4.1/7             Charlie Brown Valentine [r] 4.1/6, The Middle 4.5/7, Modern Family 5.7/9, Cougar Town 3.9/6, Ugly Betty 3.2/5

NBC: 3.9/6           Mercy 4.5/7, Law and Order: SVU [r] 3.1/5, Law & Order: SVU [r] 4.2/7

UNIV: 2.1/3          Hasta Dinero Separe 1.9/3, Sortilegio 2.7/4, Don Francisco Presenta 1.7/3

CW: 0.7/1            Life Unexpected [r] 1.0/2, Gossip Girl [r] 0.4/1

ION: 0.7/1            Ghost Whisperer 0.6/1, Ghost Whisperer 0.6/1, Criminal Minds 0.8/1

TELE: 0.6/1          Mas Sabe El Diablo 0.9/1, Perro Amor 0.5/1, Victorinos 0.4/1

A18-49: FOX 6.0/16, CBS 3.1/8, ABC 2.6/7, NBC 1.6/4, UNIV 1.6/4, TELE 0.6/1, CW 0.5/1, ION 0.3/1




Mediaedge:cia (MEC) welcomes Jackie Stasi as Partner/Group Media Director to head the Paramount Theatrical Digital team, joining from OMD. In her new role, Jackie will offer Paramount’s Theatrical division strategy and digital campaign implementation in support of upcoming films Shutter Island, The Last Airbender and Shrek Forever After. Based in Los Angeles, Jackie will report jointly to Mark Yesayian, Managing Director/West Coast Digital Operations and Jeff Killingsworth, Director of the Paramount account and head of MEC’s L.A. office.

Brady Pocsik was upped to Senior AE by Katz Radio Group for the Atlanta office of Christal Radio.

Telemundo promoted Michelle Alban to VP/Corporate Communications and Public Affairs. Michelle will continue to manage the company’s domestic business and trade media strategy on behalf of Telemundo Communications Group, internal communications, executive communications in addition to now overseeing the company’s Public Affairs unit working closely with Alfredo Richard, SVP/Communications and Talent Development, to whom she reports.

Susan Taylor was appointed as EVP/Managing Director with Carat for its West Coast offices located in Los Angeles and San Francisco. Previously, Susan was EVP/Managing Partner with PhD on the West Coast.

Stephen Reverand was named SVP/Development and Production for Specials and Events with Discovery Channel, effective March 15. Stephen takes over from interim head, Christine Weber who has recently been appointed as VP/Development and Production for Specials and Events. Stephen will be based at the network’s headquarters in Silver Spring, MD.

Universal Cable Productions hired Maira Suro as SVP/Development and Current Programming, responsible for managing new and current programming for cable networks outside NBCU. She will also supervise development and production of extra programming associated with all series. Furthermore, UCP elevated Chris Sanagustin to SVP/Development and Current Programming; Tom Lieber as Director/Current and Development; and Korin Huggins to Manager/Current and Development.

Sucherman Consulting Group Inc. advanced Matthew Wagner as Head/SCG Executive Search. Matthew will spearhead SCG’s executive search functions on both coasts while maintaining his current role as VP of SCG. Matthew is based at the company’s Los Angeles office.

Friday Fun Fact:
The first Olympics covered by US Television was the 1960 Summer Games in Rome by CBS

This day in History:  1909 – The National Association for the Advancement of Colored People (NAACP) was founded.

Answer to Yesterday’s Trivia Question: What celebrity gave this acceptance speech at the 1999 TV Guide Awards:  “… But most of all, I wanna take this moment to thank the real, true TV viewers…People like me. People that are too lazy to read a book. Too tired to go out. Don’t care what they’re watching as long as their TVs on. The shut ins. The unemployed. People in prison. This is for you.”  DREW CAREY  Kudos to: Gabe Alfaya-XL Worldwide/NY; Michael Graf-BBC America/NY; Danielle Burrows-Marc Summers Prods/Philadelphia; Kaitlyn Bergfeld-UniWorld Group/Brooklyn;Ron Salcedo-Zimmerman/Nashville; Jim Gray-FrogLight Prods/Missoula; David Schneider-GroupM Motion/Santa Monica; David Jones-Marleigh Ent/LA; Robert Hickey-BetterWings Ent/Pacific Palisades; Joseph Miller-Miller Gregson Prods/Northridge; Ken DuBow-Opus Distribution/Berlin

Today’s Trivia Question: Selina Kyle is better known as whom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Check for more general industry news as well as Sports and International news

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JOB OPENING: DIRECTOR RESEARCH/OWN: THE OPRAH WINFREY NETWORK/LA: Story-teller who uses data to inform, inspire & connect to our audience. Expert in core & 3rd party ratings systems. Digital a huge +. Apply @ (2/20)

JOB OPENING: DIR TV SLS & COPRO DRAMA/BBC/NYC: Mng Drama TV Sls & Copro, sell, license & Coprod BBC Catalogue in US. Strong rltnship mngmnt w/ buyers, know mkt landscape, strong negotiation skills. (2/20)

JOB OPENING: ONLINE WRITER/PROD/BBC/DC: US edition of BBC News website, originate & prod pgs of multi-media news/analysis/background. Understand what appeals to US audience, strong writing skills. (2/20)

JOB OPENING: ONLINE REPORTER/BBC/DC: Generate news mat for, take photo, text & audio/vid reports. Strong writing, editorial & judgment skills. To apply: (2/20)

JOB OPENING: MGR RSRCH temp /ABCTV/NY:  Execute Sr level stats analysis, excellent written verbal presentation skills in exec environment. Min of 4 yrs exp w/Nielsen ratings, MS Office #228492 (2/18)

JOB OPENING: NBCU RESEARCH ANALYST (Yoh)/NY:  Support cross network positioning & provide analyses/reports covering NBCU entertainment.Must have a BA/BS and 1-yr exp. in media research. Send resume to [email protected] (2/18)

JOB OPENING: DIR, NATIONAL ACCTS/Los Angeles: Drive dist svcs & acct mgmt-neg contract renewals, dist relationships, ovrsee maint & complnce mid-sze corp deals. (2/18)

JOB OPENING: MKTG COORD/Ad Sales/DIY/NY: 1+ yrs Sales/MKTG exp. Support development of Upfront & Trade show materials, upkeep DIY site & materials. Full details: & select req 1331 (2/18)

JOB OPENING: SENIOR PRINT DESIGNER/(BRAVO)/NBCU/NY: Creative lead in off-air advertising, promotion and marketing, from concept to development, of Bravo projects.BA, 6 yrs exp in print design. , #1142233(2/17)

JOB OPENING: SR RES ANALYST/AMC/NYC: Prep & maintain network analysis to support Ad Sales, Affil Sales & Mktg. 2+ years exp & related systems (MRI, Simmons). res to ref# 10513BR (2/17)

JOB OPENING: COORD, ANIMATION DVLPMNT & PROD/MANHATTAN BEACH CA: Entry-level. Support dvlpmnt & prod across all shows & supports dept personnel in all functions- licensing, mktg, & dist.Resume to: [email protected] (2/13)

JOB OPENING: MGR, ANIMATION, DVLPMNT & PROD/MANHATTAN BEACH CA: Support dev, prod & dist w/day2day coord of assets/scheds/vendors. Emphasis co-prod & intl prod. 3+yrs exp animation prod is req’d. Res to: [email protected] (2/13)

JOB OPENING: DIR & ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home TV ent sales team.Dvlp/grow new & existing AD Sales across our platforms. 5-8 yrs TV and/or dig/OOH ad sales exp. Resume: [email protected] (2/13)

JOB OPENING: LEGAL ASSISTANT/Hallmark Channels/Los Angeles: Great opp. for exp’d Admin Asst with legal bkgrnd. Will support 3 Attorneys in Studio City. View full job posting & apply: “Jobs” (2/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIP CREDITS ONLY: TV PRODUCTION COMPANY INTERN Learn story development, digital media & biz. dev. for a primetime network show production company in LA. Apply to [email protected] (2/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (2/20)

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SITUATION WANTED:  PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact: [email protected]  (2/18)

SITUATION WANTED:  Seeking any ENTRY LEVEL WORK in the TV industry in the greater NYC area. Close to 2 years of video and new media freelance experience in NYC + an internship at VH1. [email protected] (2/18)

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SITUATION WANTED:   PRODUCTION ASSISTANT/ENTRY-LEVEL POSITION/NY or LA:’09 Hampshire College Grad, 4+ Years Exp Producing, Writing, Directing, Editing. Extremely Hard-Working, Optimistic and Dedicated. Contact: [email protected]  (2/13)

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SITUATION WANTED:  WRITERS/RESEARCH ASST/LA: WIF Mentee in Screenwriting. Hands-on, web/print research, 1 on 1 interviews, & structured investigation of issues/historic events. Experience in prod/screenwriting. [email protected] (2/13)

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E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Spider-Man 2.1
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Ghost Whisperer [r], Medium [r], Numb3rs [r]
CW:   Smallville, Smallville [r]
FOX:  House [r], Kitchen Nightmares [r]
ION:   Movie: Basic (7-9p), Criminal Minds, Criminal Minds
NBC:  Winter Olympics Opening Ceremonies (730-11p)
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Hawaiian Monk Seals: Surviving Paradise
TELE: Mas Sabe el Diablo, Perro Amor, Sin T-T-S No Hay Paraiso
UNIV: Hasta que el Dinero Nos Separe, Sortilegio, Rosa de Guadalupe

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