Cynopsis: Kids!05/21/12 Good morning. It’s Monday, May 21, 2012, and this your first early morning briefing. Answering a few questions this week is Sandy Wax, President and General Manager for Sprout, where she is responsible for the overall cross-platform programming strategy, business initiatives, and marketing and digital efforts. Prior to joining Sprout, Wax spent […]
Editions
Monday, May 21st, 2012
A CYNOPSIS MESSAGE FROM CURRENT TV The New News Viewer Votes for Current TV! The New News Viewer knows where to find fresh political news analysis this election year. They choose Current TV. Shouldn’t you? Current TV is the #1 News Network in Upscale, Affluent, Educated 25-54 viewers #1 in 4+ Years College […]
Monday, May 21st, 2012
A CYNOPSIS MESSAGE FROM LIFETIME LIFETIME MOMS: AN OPPORTUNITY OF A LIFETIME EXCLUSIVE BLOGS from the Supernanny, Dance Moms, and Project Runway designers offer extended reach across all platforms. Custom BRANDED CONTENT and SOCIAL campaigns from our mom bloggers drive engagement. 84% of Lifetime Mom users TRUST the brands advertised across the network.
Monday, May 21st, 2012
Cynopsis: Sports05/21/12 Good morning. It’s Monday, May 21, 2012, and this is your first early morning Sports briefing. Sunday brings the Indianapolis 500 to ABC, which will mark the channel’s 48th year of covering the event. As the biggest event of the season, networks, league executives, and team owners are all counting on swelling […]
Friday, May 18th, 2012
Cynopsis: Kids!05/18/12 Good morning. It’s Friday, May 18, 2012, and this your first early morning briefing. Over the next week, BabyFirst Americas will launch on Comcast’s Xfinity TV in Atlanta, Chicago, Detroit, Houston, Indianapolis, Twin Cities, Philadelphia and its surrounding suburbs, portions of South Jersey and New York along with areas in California, Colorado, […]
Friday, May 18th, 2012
Cynopsis: DIGITAL05/18/12 Good morning. It’s Friday, May 18, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. Facebook is going public today with a share price set at $38 per share, which will value the company […]
Friday, May 18th, 2012
A CYNOPSIS MESSAGE FROM TURNER ENTERTAINMENT NETWORKS IF YOU LIKE BIG REACH & BIG RATINGS, YOU’LL LOVE TNT & TBS TBS: SMART & FUNNY – Conan • The Big Bang Theory • Men at Work Sullivan & Son • The Wedding Band • King of the Nerds • Cougar TownAnd soon a Funny or Die […]
Friday, May 18th, 2012
Cynopsis: Sports05/18/12 Good morning. It’s Friday, May 18, 2012, and this is your first early morning Sports briefing. TBS is set to televise the American League and National League Wild Card games in 2012 and 2013 thanks to a new deal with MLB. As a result, MLB Network will now receive two Division Series […]
Thursday, May 17th, 2012
A CYNOPSIS MESSAGE FROM ESPN KEEP YOUR BRAND REFRESHEDInvigorate your plans using ESPN‘s proven, goal-quenching formula: 107 million fans Men’s favorite television network #1 mobile content site #1 magazine reaching men 18-34 100% commitment to your brand’s success Check out these videos to see why fans spend 9.5 hours per week satisfying their thirst for […]
Thursday, May 17th, 2012
A CYNOPSIS MESSAGE FROM TURNER ENTERTAINMENT NETWORKS WHETHER THEY’RE HEART-POUNDING OR LIGHT-HEARTED, TNT HAS THE DRAMAS YOU LOVE.aTNT fans enjoy a great ride with Falling Skies • Rizzoli & Isles • Leverage • Franklin & Bash • Southland And soon… Dallas • The Great Escape • Perception Major Crimes • Monday Mornings • 72 Hours […]
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