Cynopsis: Kids!
06/04/12
Good morning. It’s Monday, June 4, 2012, and this your first early morning briefing.
Answering a few of our questions this week is outdoorsman, explorer and field scientist, Richard Wiese. Richard is host of Born to Explore with Richard Wiese, which airs as part of Litton’s Weekend Adventure (http://www.litton.tv/shows/wa.html), a new 3-hour syndicated Saturday morning programming block that airs on 95% of ABC affiliates, and we are very excited that Richard will be our keynote presenter at the Cynopsis Kids !magination Awards breakfast this Thursday, June 7, in NYC (http://www.cynopsis.com/events/kids-awards). Richard has traveled to all seven continents. When he was just 11-years-old he climbed Mt. Kilimanjaro with his father, also a noted outdoorsmen and explorer. Since then Richard has led more than a dozen expeditions up and down that mountain and he discovered 29 new life forms there. In 2002, Richard became the youngest President of The Explorers Club in its one hundred-year history. He has tagged jaguars in the Yucatan jungles, led expeditions to the Northern Territory of Australia, was a member of the largest medical expedition ever conducted on Mt. Everest, and he made the first ascent of an unclimbed mountain in Alaska. Richard is also the registered Climbing Guide for teens at The Museum of Natural History.
You climbed Mt. Kilimanjaro with your father when you were 11 years old. As a child were you aware that you were having different experiences than those of the average kid?
I think that I, like most kids, viewed the way I grew up as normal. It was not unusual for me to travel internationally as a child because my father was a captain for Pan American Airways. I remember in college, since I could travel for free, taking Pan Am flight 1 around the world over a three-day weekend. I was always up for an adventure. When I look back now, what I realize is how lucky I was to have two really great loving and supportive parents. I still talk with them almost every day.
Did you ever tell your dad “Nah, I don’t feel like hiking today” or whatever the activity was? How did he react?
Quite the contrary – my father would occasionally dock me from outdoor or sports time for not completing my chores. A typical summer day would be my mother shouting out the door what time to be home for dinner and I would be off out into the woods or heading down to the local shore.
You are very involved in getting kids excited about science, animals and the environment. What have you found to be the best way to do that?
I think the secret to getting kids excited about the outdoors is to be excited yourself. There are so many interesting things literally outside your front door that people never notice. For example, when I look at the rings around a tree stump, that’s a history book to me. When I see clouds in the sky, I see a story unfolding about what’s going to happen tomorrow. Or when I see a big limestone building I look for fossils. I also think letting kids take ownership of quirky projects is another way to get them excited. It’s all a function of how imaginative you want to be.
How did you get involved in with your new show, Born to Explore, and what are your goals for the show? How did you decide what the show was going to be about when you sat down the development team?
I have always wanted my own adventure TV show (like everyone else in TV). Originally, Born to Explore was going to be a bit more rugged. But after sitting with Dave Morgan, the creator of Litton’s Weekend Adventure, and realizing his overall vision for the block of programming, we decided that the show should be more holistic in terms of showing animals, adventure and culture in relation to each other. I think the biggest revelation we have had is how interesting the stories of individuals around the world are. Our show is still evolving.
What is the single most important thing you hope kids take away from watching even a single episode?
Our goal is to get kids to realize that there is a big and exciting world out there, that we should embrace other cultures around the world and not be afraid. Our small team at Born to Explore is very proud that we’re showing the world in a very positive and authentic way. I think that we’re proving that the best reality show is happening in villages and wildlife sanctuaries all around the world. We are honored to end our first season with the recognition of our peers with a Daytime Emmy nomination.
Are there plans for Born to Explore apps or other digital educational extensions of your series?
I have spoken to Dave Morgan and the Litton team about this and we are very excited about extending the brand of Born to Explore. We would love to partner with some like-minded individuals and really make a difference.
You have discovered and co-discovered hundreds of previously unknown life forms (202 of which were in Central Park in NYC, which I have to say scares me somehow). Does that mean plants or animals that scientists truly didn’t know about?
I grew up with the notion that we had nine planets and that life existed in a narrow range of somewhere above freezing and below boiling. We now realize that there are infinite planets out there (with the exception of Pluto) and that life is more robust. It’s estimated that there are at least 100 million forms of life on earth and that we have only catalogued a little over one million of them.
Paris-based Moonscoop teams with I Can Fly (The Basketeers), a London-based production and brand management company, to co-produce the new animated series Turboten. The series is being developed in association with the French Federation of Tennis (FFT) and French pro tennis player Jo Wilfried Tsonga. Targeted to K6+, Turboten is an adventure comedy featuring two heroes called Sunny and Marina who are students at secret tennis school Turbo Centre, where they are developing the extreme tennis skills to take part in the global tournament Turboten. The Turboten property is currently being promoted at The French Open in the kid’s area. Additionally, Indeez is publishing a comic book prequel to the series, which will release ahead of the TV series to build awareness.
Toys”R”Us and DreamWorks Animation SKG unveil World of Madagascar, a new brand featuring toys based on characters from all three Madagascar films as well as DreamWorks Animation series, Nickelodeon’s Penguins of Madagascar, and which are now available exclusively at Toys”R”Us stores and online worldwide. The debut of Word of Madagascar brand coincides with the release the new movie Madagascar 3: Europe’s Most Wanted, in theaters on June 8. Toys”R”Us is showcasing the World of Madagascar in its stores throughout the US throughout June. Featured products in the boutique are exclusive toys from Fisher-Price, as well as range of lifestyle products based on the Madagascar franchise. US fans can find an assortment of World of Madagascar products at www.toysrus.com/madagascar.
SMC Entertainment Group is appointed as the North American licensing agent for the preschool picture book series Ladybug Girl. The Ladybug Girl (www.ladybuggirl.com) book series is written by Jacky Davis and illustrated by her husband, David Soman. The stories follow Lulu, an imaginative young girl who spends most of her time alone outside saving ants from boulders, crossing puddles that could contain sharks, and building a fort for herself. Targeting consumer products for girls from preschool to 6-years-old, SMC will attend 2012 International licensing Show next week in Las Vegas, and is looking to develop licensing and merchandising campaigns across multiple categories for the Ladybug Girl brand, including dolls, plush, games, puzzles, apps, party goods, back to school, apparel, footwear, sleepwear, swimwear, Accessories, arts & crafts, home furnishings, bedding, and Halloween, among others.
This year marks the 50th anniversary of the iconic Berenstain Bears. Nelvana Enterprises is currently in discussions with potential licensing and retail partners on opportunities to celebrate this milestone. Nelvana produced 40 episodes of an animated TV series based on the Berenstain Bears. The Bears have been featured in a musical, amusement park rides, toys, e-books, apps and even a video game, and there is also a feature film in development. The initial title The Big Honey Hunt was published in 1962 by creators Jan and Stan Berenstain, under the editorship of the legendary Dr. Seuss. To date, 300+ Berenstain Bears books have been written and 250+ million copies sold. Random House Children’s Books and HarperCollins Children’s Books continue to publish new books in the series, and are working together to mark the 50th anniversary. In July, Random House Children’s Books will re-issue a special anniversary edition of The Big Honey Hunt as well as The Berenstain Bears: All in the Family, a grouping of six titles. HarperCollins will publish 19 new titles this year, including Nothing Ever Happens at the South Pole, which will release in August 2012, and The Berenstain Bears’ Old-Fashioned Christmas, releasing in September.
MORE KIDS STUFF
FremantleMedia launches its first-ever YouTube channel, The Pet Collective, featuring new series and programming that is available exclusively on YouTube (www.youtube.com/thepetcollective). The new channel is also part of YouTube’s initiative to create new channels of unique programming. FremantleMedia’s The Pet Collective channel focuses on pets and pet lovers with a range of content beginning at launch with seven original new, short-form series with new content added daily for 20 + hours of programming in the first three month. One of these new series will be of particularly interest to kids and families. Growing Up Wild stars Bindi and Robert Irwin, the children of adventurer Steve Irwin. Together Bindi and Robert aim to further their dad’s legacy by educating and informing audiences about the animals who share their day-to-day lives. Each episode introduces one of their treasured pets – and expands our knowledge of the animal kingdom. The Pet Collective channel will also feature full social-media content through Facebook, Twitter and Google+.
TeamWorks and Foothill Entertainment announce the sports focused animated series Spike Team! will air on RAI 2 (Italy) throughout the Olympics this summer. Created by international volleyball champion Andrea “Lucky” Lucchetta and targeted to K6-12, Spike Team will air daily just before the RAI 2’s live coverage from London during July and August. Additionally, Lucchetta will serve as an on-air color commentator for the Olympic volleyball broadcasts on RAI. Spike Team follows the adventures of a volleyball team comprised of six girls and their coach Lucky, who provides trains and educates the girls on and off the court. With the spirit of the Olympic movement as their benchmark, through teamwork, friendship and fun the girls learn that competing on the court is only part of life’s learning experiences. Worldwide media rights are held by TeamWorks in Italy with English language rights being handled by Foothill Entertainment, Latin American rights by Rose Entertainment and Spanish rights by Ypsilon.
Toronto-based Kidobi (www.kidobi.com), a new online video platform for preschoolers that creates a personalized curriculum for kids, releases a new Kidobi app for iPad, which allows subscribers access to their kid’s personalized learning channel. With the iPad app or on Kidobi.com, parents and their kids can access a wide range of educational and entertaining videos for kids. The parental controls on Kidobi.com and Kidobi for iPad lets parents to block, rate, and save videos directly from the player. Parents are also able to customize the programming by adding filters, interests, or setting a curriculum focus for each kid from their Kidobi account.
STONE SOUP
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 1-3, 2012:
Snow White And The Huntsman (Universal) PG-13 Opening Weekend $56.3m
Men In Black 3 (Sony) PG-13 $29.3m-2 wk total $112.3m
Marvel’s The Avenger (Disney) PG-13 $20.3m-5 wk total $552.7m
Battleship (Universal) PG-13 $4.8m-3 wk total $55.1m
What To Expect When Your Expecting (Lionsgate) PG-13 $4.4m-3 wk total $30.7m
Dark Shadows (Warner Bros.) PG-13 $3.9m-4 wk total $70.8m
The Hunger Games (Lionsgate) PG-13 $1.5m-11 wk total $398.3m
Bernie (Millennium Entertainment) PG-13 $937,296-6 wk total $3.7m
Moonrise Kingdom (Focus Features) PG-13 $848,681-2 wk total $1.7m
The Pirates! Band of Misfits (Sony) PG $700,000-6 wk total $28.6m
Source: Rentrak (www.rentrak.com)
Kathleen Kennedy is named as Co-Chair of Lucasfilm. Kennedy’s appointment comes as George Lucas makes his retirement plans. Lucas will work with Kennedy to transition into her new role. Lucas will become Co-Chairman of the Board of Lucasfilm and continue to serve as CEO. Micheline Chau will remain as President and COO of Lucasfilm, and continue to focus on the day-to-day operations of the business. A seven-time Academy Award nominee, Kennedy has served as a producer working with esteemed filmmakers including Steven Spielberg, Peter Jackson, Martin Scorsese, Robert Zemeckis, Barry Levinson, Clint Eastwood, David Fincher and Gary Ross. She previously held the position of governor and officer of the Academy of Motion Pictures Arts and Sciences (AMPAS) and currently serves as a member of the board of trustees. She is also a former President of the Producers Guild of America. Kathleen will step down from her role at The Kennedy/Marshall Company, shifting her responsibilities to partner Frank Marshall.
In France, Lagardere Group appoints Sebastien Liefferinckx as Program Director for its kid-targeted digital TV channel Gulli. Liefferinckx will also be responsible for Lagardere’s youth and family aimed programming on its channels including Canal J, TiJi, and Santa Claus. He will report to Micouleau Lawrence head of Lagardere Active channels. Liefferinckx, who has served as a consultant to Gulli TV Lagardere Active since January 2012, succeeds Ariane Suveg who held the position at Gulli four years. Prior to this, Liefferinckx was Director of Programs and Multiplex Acquisitions for Disney TV France.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/21-27/12, 6a-6a:
K2-11 Total Delivery (000)
NICK: SpongeBob SquarePants (5/26; 10a) 1820
NICK: SpongeBob SquarePants (5/26; 10:30a) 1736
NICK: SpongeBob SquarePants (5/26; 9:30a) 1670
NICK: SpongeBob SquarePants (5/22; 5p) 1577
FOX: American Idol (5/23; 8p-10:06) 1522
NICK: SpongeBob SquarePants (5/24; 5:30p) 1477
DSNY*: Austin & Ally (5/25; 10:30p) 1423
NICK: SpongeBob SquarePants (5/25; 5:30p) 1415
TOON: Regular Show (5/21; 8p) 1408
DSNY*: Phineas and Ferb (5/26; 9:30a) 1397
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/21-27/12, 6a-6a:
K6-11 Total Delivery (000)
DSNY*: Austin & Ally (5/25; 10p) 1089
DSNY*: Camp Rock 2 (5/24; 8:30-10:20p) 1065
NICK: SpongeBob SquarePants (5/26; 9:30p) 1060
DSNY*: Good Luck Charlie (5/25; 10:30p) 1059
NICK: SpongeBob SquarePants (5/26; 10a) 1051
NICK: SpongeBob SquarePants (5/26; 10:30a) 1025
DSNY*: Jessie (5/22; 8p) 1021
DSNY*: Camp Rock (5/23; 8:30-10:15p) 1004
TOON: Amazing World of Gumball (5/24; 6:30p) 999
DSNY*: Jessie (5/25; 9:30p) 993
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/21-27/12, 6a-6a:
Tweens 9-14 Total Delivery (000)
FOX: American Idol (5/23; 8-10:06p) 1023
DSNY*: Good Luck Charlie (5/25; 10:30p) 1002
DSNY*: Austin & Ally (5/25; 10p) 952
DSNY*: A.N.T. Farm (5/25; 11p) 917
DSNY*: Camp Rock (5/23; 8:30-10:15p) 916
DSNY*: Jessie (5/22; 8p) 914
DSNY*: Camp Rock 2 (5/24; 8:30-10:20p) 906
DSNY*: Good Luck Charlie (5/21; 8p) 876
DSNY*: Good Luck Charlie (5/22; 8:30p) 871
DSNY*: A.N.T. Farm (5/24; 10:30p) 846
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/21-27/12, 6a-6a:
Teens 12-17 Total Delivery (000)
Fox: American Idol (5/23; 8-10:06p) 994
ADSM**: Family Guy (5/25; 12a) 661
Fox: Glee (5/22; 9-10p) 657
ADSM**: Family Guy (5/23; 11p) 648
ADSM**: Family Guy (5/21; 11p) 634
FOX: American Idol (5/22; 8-9p) 631
NBC: America’s Got Talent (5/21; 8-9p) 620
ADSM**: Family Guy (5/23; 11:30p) 597
ADSM**: Family Guy (5/22; 11:30p) 590
ADSM**: Family Guy (5/22; 11p) 577
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, May 26, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.4/2 Avg. (7a-12p)
Cubix 0.2/2; Cubix 0.3/3; Sonic X 0.6/4; Sonic X 0.6/3; Yu-Gi-Oh Zexal 0.5/2; Yu-Gi-Oh 0.4/2; Dragon Ball Z Kai 0.3/2; Dragon Ball Z Kai 0.4/2; Tai Chi Chasers 0.5/2; Yu-Gi-Oh 0.6/3
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Zula Patrol 0.1/1; Shelldon 0.2/1; Jane and the Dragon 0.1/1; Babar 0.1/1; Willa’s Wild Life 0.2/1; Pearlie 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.0/0; Doodlebops 0.1/1; Busytown Mysteries 0.1/1; Danger Rangers 0.4/2; Busytown Mysteries 0.3/1; Horseland 0.4/2
Final K6-11 Ratings for Saturday, May 26, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 2.7/15 Avg. (7a-1p)
T.U.F.F. Puppy 0.9/11; T.U.F.F. Puppy 1.7/15; Fairly OddParents Movie: School’s Out (1×60) 3.4/21; SpongeBob SquarePants 3.9/19; SpongeBob SquarePants 4.3/20; SpongeBob SquarePants 4.3/21; SpongeBob SquarePants 4.2/21; Legend of Korra 2.0/10; Penguins of Madagascar 1.9/9; Power Rangers Samurai 1.3/6; SpongeBob SquarePants 1.7/9
DISNEY CHANNEL 2.5/14 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.3/15; Doc McStuffins 1.7/16; Mickey Mouse Clubhouse 1.7/11; Jake and the Never Land 2.2/13, Phineas and Ferb 3.1/15; Phineas and Ferb 3.5/17; Phineas and Ferb 3.2/16; Tron: Uprising, Becks Beginning 1.9/10; Austin & Ally 2.4/12; A.N.T. Farm 2.8/14; Wizards of Waverly Place 3.0/15; Wizards of Waverly Place 2.7/14;
CARTOON NETWORK 1.9/11 Avg. (7a-1p)
Johnny Test 1.2/14; Redakai: Conquer/Kairu 0.9/8; Beyblade: Metal Masters 1.7/11; Pokemon B&W: Rival Destinies 1.8/10; Ben 10: Ultimate Alien 1.7/9; Thundercats 1.7/8; The Green Lantern 1.5/8; Young Justice: Invasion 1.8/9; Adventure Time 2.6/13
DISNEY XD 1.1/6 Avg. (7a-1p)
Suite Life of Zack & Cody 0.9/11; Phineas and Ferb 0.9/8; Phineas and Ferb 1.1/7; Kick Buttowski 1.0/6; Big Fat Liar (1×120) 1.2/6; Lab Rats 1.1/5; Lab Rats 1.4/7; Lab Rats 1.3/6; Lab Rats 1.3/7
A CYNOPSIS MESSAGE
chats with Bob Garfield, NPR’s On The Media audio podcast!
Listen + Learn: http://www.onthemedia.org/2012/may/25/online-only-tv-ready-prime-time/.
Answer to Our Last Trivia Question: What were the names of the two gangsters Bugs Bunny often had conflict with? Rocky and Mugsy. Kudos to: Jerry A. Kapner-5 Belvidere Place/Montclair; Deedra L. Roberts-Turner Broadcasting Systems/Atlanta; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood; Amanda Harrington/PST; Brett Ashy-The Ashy Agency-LA.
Today’s Trivia Question: Which Bugs Bunny nemesis was considered to be the exact opposite of Yosemite Sam by its creators? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
06.04.12
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SITUATION WANTED: Exp’d new biz dev pro available for media sales/sales mgmt. Radio, TV, cable, print, Digital and OOH. Work remotely w/access to major airports; road warrior. F/T employment pref’d. Salary + comm. Email: [email protected] (6/6)
SITUATION WANTED: PRODUCTION MANAGER/LA: Experience in educational/documentary/reality TV. Prefer company focused on personal development. Will travel and/or relocate. [email protected] (6/5)
E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855
Copyright Cynopsis 2012
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