Monday, June 4th, 2012



WGN America’s Prime Time Engagement
WGN America is a Top 5 Cable Network for Prime Time*
A18-49 & A25-54 Audience Retention & Engagement

WGN America offers top off-net hits including How I Met Your Mother,
AFV, Law & Order: CI, 30 Rock, Always Sunny In Philadelphia,
great MLB & NBA action & Rules Of Engagement coming this fall.
facebook.comMeetAtMaclarens | |

Source: Nielsen, National TV Toolbox 1Q12; C3 (NCCM), Live+3 data; M-Su 7P-11P; A18-49 and A25-54. Click here for complete source information.


Good morning. It’s Monday, June 4, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
FOX: Hell’s Kitchen at 8p; MasterChef at 9p
Bravo: The Real Housewives of New York City at 9p
Investigation Discovery: Blood, Lies & Alibis at 9p
OWN: Are You Normal, America? at 9p
Sundance Channel: Push Girls at 10p

Tonight’s Finale:
ABC Family: The Secret Life of the American Teenager at 8p




[adult swim]

WITH P18-34 AND P18-49

Source: [adult swim] Research based on Nielsen Media Research data; Period: 11-12 STD (09/19/11-04/29/12);
Data is Live + SD; Ad-Supported Cable Total Day Ranker; ADSM: M-Su 9p-6a; Other Networks: M-Su 6a-6a (AAA00)



Upfront Update:  As of last Thursday afternoon, FOX was apparently the first broadcast network out of the gate making upfront sales deals, reports VarietyABC followed and began writing business also on Thursday.  Industry sources claim FOX was getting CPM increases in the high single-digit range compared to last year’s upfront with ABC reportedly getting mid-single digit bumps.  CBS is also actively involved in writing upfront business, per B&C.  On the cable network front, Viacom owner of the cable networks MTV, VH1, Comedy Central and Nickelodeon is reportedly being flexible on pricing to gain a bigger share of the market while Time Warner’s Turner nets and Comcast’s NBCUniversal cable nets are attempting to gain price increases, according to Ad Age

Marking only the third time, PBS stations this September will air a week-long Richard Wagner festival featuring the complete Ring cycle in primetime as part of Great Performances at the Met.  The four operas, Das Rheingold (The Rhine Gold), Die Walkure (The Valkyrie), Siegfried and Gotterdammerung (Twilight of the Gods) will air September 11-14 and will be preceded on September 10 at 9p with the documentary Wagner’s Dream by filmmaker Susan Froemke which chronicles the backstage activities of mounting these productions at New York’s Metropolitan Opera (check local listings).  The four operas and the documentary will also be screened in movie theaters throughout the US and Canada this spring and summer and in more than 20 countries including Argentina, Australia, Austria, Belgium, Chile, the Czech Republic, Estonia, Finland, France, Germany, Hungary, Ireland, Japan, Malta, Mexico, New Zealand, Norway, Peru, Spain, Sweden, Switzerland and the UK.  Great Performances at the Met is a presentation of THIRTEEN for WNET. 

Beginning June 9, truTV will air a replay of all four half-hour episodes of HBO’s new reality series 24/7 Pacquiao/Bradley.  truTV will air the four installments at 4p back-to-back before the welterweight title match between Manny Pacquiao and Timothy Bradley Jr. takes place in Las Vegas with the telecast airing on HBO Pay-Per-View later on June 9.  This marks the first time truTV has aired HBO’s 24/7 series.

The premiere of Mountain Men on HISTORY last Thursday at 10p drew 3.9 million total viewers; 1.9 million with A25-54; as well as 1.6 million among A18-49.  Mountain Men is produced for HISTORY by Warm Springs Productions and airs on Thursdays at 10p.

Richard Dawson, the British-born former host of the game show, Family Feud, remembered for his catchphrase “The survey says” and the many kisses he gave female contestants, died Saturday night at Ronald Reagan UCLA Medical Center.  He was 79.  Mr. Dawson was also well-known for his role as the Cockney POW Cpl. Peter Newkirk on the 1960s CBS comedy series Hogan’s Heroes.  Mr. Dawson helmed the game show Family Feud that ran initially on ABC from 1976 to 1985 which earned him a Daytime Emmy Award in 1978 as best game show host.  Family Feud was so successful at its zenith, it became the #1 daytime show and the #1 syndicated show, airing 11 times each week (5 times in daytime).  When Family Feud ended in 1985, executive producer Howard Felsher estimated Mr. Dawson had kissed around 20,000 women which, at the time, prompted Mr. Dawson to say, “I kissed them for luck and love, that’s all.”  His frequent kisses also earned Mr. Dawson the nickname “The Kissing Bandit.”  Mr. Dawson had achieved much fame and popularity that he was considered as a replacement by NBC on The Tonight Show for when Johnny Carson retired.  He subbed on Tonight for a week and the show saw a ratings rise but Mr. Carson decided not to retire.  In 1981 while on Family Feud, Mr. Dawson met contestant Gretchen Johnson when she appeared on the show with her family.  They dated for several years, got married and had a daughter, Shannon in 1990.  Previously, he had been married to British actress Diana Dors from 1959-1966 which produced two sons, Greg and Mark.  Later in 1987, Mr. Dawson appeared in the Stephen King film, The Running Man with Arnold Schwarzenegger, playing the host of a deadly TV show set in a totalitarian future.  In 1994, Mr. Dawson returned to host a syndicated version of Family Feud, replacing comedian/host Ray Combs which became the final season of the show’s second run (1988-1995).  Survivors include his wife, Gretchen and daughter, Shannon; sons Greg and Mark; and four grandchildren. 

Emmy Award-winning character actress Kathryn Joosten, best known for her television roles as Karen McCluskey on ABC’s Desperate Housewives and as the loyal secretary Mrs. Landingham on NBC’s The West Wing, died Friday.  She was 72.  Ms. Joosten portrayed the no-nonsense Dolores Landingham on The West Wing for three seasons and was mourned after her character was killed off in a fatal off-screen collision with a drunk driver.  In 2004, she became a series regular on Desperate Housewives.  Ms. Joosten’s road to becoming an actress began late for Hollywood’s standards as she decided to pursue her lifelong dream of acting following her divorce in 1980.  She took acting classes from the famous Steppenwolf Theatre in Chicago and took bit parts in community stage productions.  Ms. Joosten then moved to Los Angeles in 1995 and landed smaller television roles on shows such as Family Matters, Roseanne and NYPD Blue which led to her role on The West Wing and later to Desperate Housewives where her character, the testy Karen McCluskey uttered some of the dramedy’s best lines.  Ms. Joosten earned her two Outstanding Guest Actress Emmys in 2005 and 2008 from her work on Desperate Housewives.  She was preparing for the fifth season of Desperate Housewives when she found out in August 2009 the cancer she had previously battled had returned. 

Dee Caruso, one-half of the comedy writing team who worked on such television classics as Get Smart and The Monkees, died May 27 at his Brentwood home in Los Angeles at the age of 83.  In recent years, Mr. Caruso served as professor of screenwriting at the UCLA School of Theater, Film and Television for more than twenty years.  Mr. Caruso and his writing partner, Gerald Gardner were the head writers for the 1960s spy spoof series Get Smart.  Mr. Caruso and Mr. Gardner also wrote 22 episodes of The Monkees as well as for other classic television series The Red Skeleton Hour, The Smothers Brothers Comedy Hour, The Bill Cosby Show, What’s Happening!! and Gilligan’s Island among other shows.  The pair also wrote for several films and telefilms.  Mr. Caruso is survived by his wife of 47 years, Sandra. 

Radio and television voice talent, Dick Beals has died in Southern California at the age of 85.  Mr. Beals was the original voice of the iconic animated character, Gumby in the late 1950s television program, The Gumby Show.  Mr. Beals also was the voice of Speedy in the well-known Alka-Seltzer TV commercials and was also the voice pitchman for more than 3,000 commercials for such products as Oscar Mayer and Campbell’s Soup.  Mr. Beals was a sought-after voice talent when child-like voices were needed as he suffered from a glandular condition that kept his voice the same since elementary school. 

Top 10 Weekend Box Office Estimates:  June 1-3, 2012
Snow White and the Huntsman (Universal) $56.3 million  opening weekend
Men in Black 3 (Sony)                            $29.3 million  2 wk total $112.3m
Marvel’s The Avengers (Disney)               $20.3 million  5 wk total $552.7m
Battleship (Universal)                             $4.8 million  3 wk total $55.1m
The Dictator (Paramount)                       $4.7 million  3wk total $50.8m
The Best Exotic Marigold Hotel (Fox Searchlight) $4.6 million  5 wk total $25.5m
What to Expect When You’re Expecting (Lionsgate) $4.4 million  3 wk total $30.7m
Dark Shadows (Warner Bros.)                  $3.9 million  4 wk total $70.8m
Chernobyl Diaries (Warner Bros.)              $3.0 million  2 wk total $14.4m
For Greater Glory (ARC Entertainment)      $1.8 million  opening weekend
Source: Rentrak

Join us for the 1st annual Cynopsis Kids!magination Awards Breakfast this Thursday, June 7 from 8:00-10:30 a.m. at Le Parker Meridien in NYC. Join award finalists, support your colleagues and network with the best in the industry! Register now!


On the heels of HISTORY’s ratings success with miniseries, Hatfields & McCoys, actress Charlize Theron and her production company, Denver and Delilah Productions, as part of an overall deal with ABC Studios, is shopping a TV series described as a contemporary-retelling of the feuding families.  Theron is working on the project with producers Dawn Olmstead and Beau Flynn and will soon present their version to ABC.  John Glenn is writing the project and at this point Theron will serve as a producer. 

NBC’s Saturday Night Live is losing another regular as Andy Samberg said on Friday in an interview with the New York Times that he will not be returning in the fall.  Samberg has been on SNL since 2005 known best for creating viral videos. 

For the ninth season of NBC’s The Office a bigger role is in store for Catherine Tate which gives her a regular role on the series.  During the last two seasons she has appeared on the sitcom in more than 10 episodes. 

The seventh season of Showtime’s Dexter has added Swedish actress Katia Winter in a major recurring role playing a Russian stripper who works at a Miami club.  Dexter is set to premiere season seven September 30 at 9p and production is underway in Los Angeles.  

Casting Call: LOGO TV is now casting men and women, age 18+ for the second season of Bad Sex.  If your sexual behavior is destroying your relationship, marriage, job or life or jeopardizing the life of someone you love, the show wants to hear from you.  If selected, you will get to meet with well-known sex therapist Christopher Donaghue on your road to recovery.  Send an email to [email protected] .



Find out
HERE and enter for a chance to win the new iPad®

XIII is just one of six new shows launching on REELZ in 2012/2013

SCRIPTED DRAMAS: XIII, Bomb Girls, True Justice
ORIGINAL MINI-SERIES: World Without End, Barabbas
NEW REALITY SHOW: Beverly Hills Pawn

For advertising opportunities, contact Bill Rosolie 212-697-2642 or [email protected]
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Broadcast Morning News Shows  Weekly Average Ratings (week of May 21, 2012)
ABC: GMA 5.07 million total viewers; 1.6/12 and 1.98 million A25-54
NBC: Today 5.03 million total viewers; 1.8/14 and 2.22 million A25-54
CBS: This Morning 2.29 million total viewers; 0.7/5 and 873,000 A25-54
Source: Nielsen, NTI

Broadcast Morning News Shows  Weekly Average Ratings (May 2012 Sweep)
NBC: Today 5.18 million total viewers; 1.9/14 and 2.25 million A25-54
ABC: GMA 5.16 million total viewers; 1.7/12 and 2.05 million A25-54
CBS: This Morning 2.53 million total viewers; 0.8/6 and 993,000 A25-54
Source: Nielsen, NTI

Thursday A18-49 Analysis:  CBS topped the pack Thursday night winning the A18-49 demo at 1.6/5, according to final primetime national ratings from Nielsen.  At 8p, reruns of CBS’ comedies The Big Bang Theory and Rules of Engagement did best with an average of 2.1/7 and ABC’s newer competition show Duets was second at 1.4/5.  Also this hour, The CW debuted new series Breaking Pointe at 0.3/1.  ABC won the 9p hour with the second half of Duets at 1.7/5 while CBS’ encore of Person of Interest and Univision’s Mexico vs. Bosnia match tied for #2 at 1.4/4 apiece.  Univision then nicked in the final win of the night with more of the Mexico vs. Bosnia match at 1.6/5 and NBC’s America’s Got Talent repeat was a close second at 1.5/5. 

Live + Same Day Household Ratings: Thursday, May 31, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.9/8             The Big Bang Theory [r] 5.6/10, Rules of Engagement 4.2/7, Person of Interest [r] 4.9/8, The Mentalist [r] 4.9/8


ABC: 3.9/7               Duets 3.9/7, Rookie Blue 3.8/7

FOX: 2.9/5                Touch 2.9/5, Touch 2.9/5

NBC: 2.4/4               The Office [r] 1.5/3, The Office [r] 1.4/2, America’s Got Talent [r] 2.5/4, America’s Got Talent [r] 3.2/6

UNIV: 1.5/3              Abismo de Pasion 1.8/3, Mexico vs. Bosnia 1.5/3

ION: 0.9/2               Cold Case 1.0/2, Cold Case 0.8/1, Criminal Minds 1.0/2

TELE: 0.7/1             Maid en Manhattan 0.8/1, Corazon Valiente 0.7/1, Relaciones Peligrosas 0.6/1

CW: 0.5/1               Breaking Pointe [p] 0.7/1, The Catalina [r] 0.3/1

TF: 0.4/1                Cine en Familia THR [7p start r] 0.3/1, Cine de Las Estrellas THR [r] 0.4/1

A18-49:  CBS 1.6/5, ABC 1.5/5, UNIV 1.4/4, FOX 1.3/4, NBC 1.2/4, ION 0.4/1, TF 0.4/1, TELE 0.4/1, CW 0.3/1





Van Nuys, CA-based The Idea Factory welcomes Deanna Delshad as VP/Development.  Deanna has been an executive producer, TV executive, show-runner and producer on series for ABC, NBC, CBS, FOX, OWN, Style, E!, CMT and more.  The Idea Factory additionally promoted Andrew McCormick to Manager/Development.

This day in History:1942 – The Battle of Midway begins.

Answer to Our Last Trivia Question: Dick Clark hosted American Bandstand from 1956-1989. Who was the first host of American Bandstand in 1952? Bob Horn. Kudos to: Jim Kelsh-Comcast University/West Chester, PA; Chris Crowley-203 Studios LLC./Stamford, CT; Paul Gluck-Magnetic North Media/Ardmore,PA; Gerry Bixenspan-TV Marketing/NY; Phillip Larson-Larson & Larson Advertising/Houston; John Kukla-KDFW/Dallas; Roz Seibold-EDA/Tucson; Cammie Buerry-Station Casinos/LV; Brett Ashy-The Ashy Agency/LA; Pat Brady-CESD/LA; Alan Perris-The Television Academy/North Hollywood.

Today’s Trivia Question: What was Mrs. Landingham’s first name on The West Wing? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MANAGER/Ad Sales MKTG/HGTV/NY: Create custom sponsorship proposals, budget management, manage sweepstakes and sponsorship fulfillment.Full details, & select req 3073 (6/9)

JOB OPENING: KEY PRODUCTION ACCOUNTANT/NYC: Daily, synd talk show seeking experienced Key Accountant. Must know Global Vista. Non-union position. Must work as a NYC local. Starts 6/18. Resume to: [email protected] (6/9)

JOB OPENING: IN-HOUSE COUNSEL/VP, LEGAL & BUS AFFAIRS/LA: Attorney for TV prod co to manage agreements, releases, employment, negotiations. JD + 5 yrs TV/film legal experience req’d. Apply: [email protected] (6/9)

JOB OPENING: DIGITAL AD SLS RSCH STRATEGIST/DISCOVERY/OWN: Sprt Sr Dir w/digital ad sls rsch, cross platform & social anlys; BA Comm, Econ, Media pref; 4yr exp in data/media relatd field pref; #5737 (6/9)

JOB OPENING: COORDINATOR/PROG & PROMO SCHEDULING/Crown Media/Studio City: Key program & on-air promo support to the program and acquisitions team. More info & apply: (6/9)

JOB OPENING: MGR CONSUMER MKTG/SYFY, NBCUNIVERSAL/NYC: Manage Syfy’s Off-Air, Brand, and Consumer Marketing efforts. Must have 3 yrs marketing exp in TV or entertainment. Media planning exp req. Apply: (5747BR) (6/9)

JOB OPENING: MEDIA ASSIST/Beacon Media Grp/Mahwah NJ: Leading kid media buyg/plng agcy looking for media plng assist, inputer, & day-to-day maint of kid buys. EXCEL WIZ A MUST. Great bnfits. Send resumes to: [email protected] (6/9)

JOB OPENING: DIG. VIDEO LICENSING EXEC/AMAZON.COM/SEATTLE OR LA: Video Content Acquisition Amazon Instant Video. Highly exp’d, you will negotiate content deals & mng relationships with studios and cable nets, [email protected] (6/9)

JOB OPENING: KEY PRODUCTION ACCOUNTANT/NYC: Daily, synd talk show seeking experienced Key Accountant. Must know Global Vista. Non-union position. Must work as a NYC local. Starts 6/18. Resume to: [email protected] (6/9)

JOB OPENING: MEDIA ANLYST/ MSG Ntwk/NY: Support Media & Spnsrship w/reprting & data anlysis Ntk ratings & varius primry/secndry reserch resorces (Scarborgh) Excl Skills Requ Nielsn systm exper pref Agncy exper welcm (6/8)

JOB OPENING: DIR, PR/WEtv/NYC: Create publicity campaigns for WE tv series, specials, digital/social media content. Work w/prgrm’ng, marketing, digital, agents, talent etc. 8+ yrs exp. Submit res: (6/8)

JOB OPENING: NEWS BOOKER/Los Angeles: Seeking deal-closer with competitive booking experience, familiarity with law enforcement and judicial system, and strong research skills. Apply: [email protected] (6/8)

JOB OPENING: DIR, CONSUMER MKTG/NatGeoChannels/NY: Drive viewership & build awareness for the U.S. based channels & support cross co. initiatives incl. Affil/Ad Sales activities. BA/BS req. 7+ yrs ent/media exp. [email protected] FNG1110 (6/8)

JOB OPENING: ACCOUNT EXECUTIVE/DISNEY/BURBANK: Sell advertising/sponsorships to Advertising Agencies on West Coast. 2 yrs exp required. Kids National Media exp pref. Please visit REQ 44992 for more info. EEO (6/8)

JOB OPENING: IMA/SR DATA PLANNER/SFV: 4+ yrs TV Planning DR; Manage response data; provide analysis on media, performance, ROI; Knowledge of STRATA/Core/IMS/Excel/AdViews/Access & SQL Resume: [email protected] (6/8)

JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a + Apply: (6/8)

JOB OPENING: ACCT EXEC CLIENT ACTIVATION/bottlerocket mktg group/NY: Manage events/activations; Pitch/neg. partnerships; dvlp/execute promotions; full campaign delivery. 5+ yrs exp req’d Res: [email protected] (6/8)

JOB OPENING: EDITORS (2 Types) NYC: Exp with True Crime or similar genre. Also Reality TV specializing in Intervention. Familiar with AVID, AVID FX, Boris FX. Cover/resume to: [email protected] (6/8)

JOB OPENING: PRODUCER /NYC: Experience in Reality television specializing in Intervention Reality, extensive experience in field and/or post.Cover/resume to: [email protected] (6/8)

JOB OPENING: DIGITAL AE/Sony Pictures TV/NY: Strong dig. sales bckgrnd a must. Interest in entertainment, gaming, emerg. tech. Able to sell mult properties, incl: Crackle, PS Network, FEARnet & DrOz. Apply: (6/7)

JOB OPENING: MGR-INTEGRATED AD SLS MKTG/DISCOVERY/NY: Resp for dvpmnt/execution of Advrtsr sponsorships, opps/integrations on Velocity; 5+ yrs relevant exp; auto/sports sponsorship a +. (6/7)

JOB OPENING: SR. MGR AD SLS MTKG/Discovery/NYC: Collaborate cross departments to create custom integrations & advance OWN brand/sales strategy/ on air exp. is a must. Apply: (6/7)

JOB OPENING: ASSISTANT, DEVELOPMENT & PRODUCTION/SABAN BRANDS/CENTURY CITY/LA: 1-3 yrs TV Animation, Family/Kids or Live Action administrative experience to support SVP. Apply: [email protected] (6/6)

JOB OPENING: VP OF PROD/LA: Vry strong mgmt skills, extrmly positive agncy/ntwk relationships a must. Strong undrstding of TV prod issues & prblm-solving skills needed. A true leader. Resume to: [email protected] (6/6)

JOB OPENING: Assoc. Dir., Media Operations & Client-Vendor Comm/Sherwood Trading Group/Ramsey NJ: Mng daily operat’l processes ntwrk TV & Radio clients. Proficient: MediaOcean and EXCEL. Resume: [email protected] (6/5)

JOB OPENING: MGR, BUS OPERATIONS/ESPN Inc/NYC: 4+ Yrs Exp; Manage ad sales support team handling acct. maint. Ad industry exp req’d. Must have exp. in TV. Analytical skills a +. Digital exp is a +. Job ID-45958 (6/5)

JOB OPENING: SR AD SALES EXEC/ Captivate Network/Chicago Loop: Need 5+ yrs client+ agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: [email protected] (6/5)

 INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Location NYC, Westchester Cty., Fairfield Cty. Experienced sales, biz development pro seeking position in educational/home media/advertising sales. Solid resume and excellent references. Email: [email protected] (6/7)

SITUATION WANTED: VOD PROGRAMMER/SCHEDULER/NYC: Exp with the scheduling/programming/quality control/delivery/pitch process of media content for major cable network. Interest in Broadcast & Commercial Operations. Contact: [email protected] (6/6)

SITUATION WANTED: Exp’d new biz dev pro available for media sales/sales mgmt. Radio, TV, cable, print, Digital and OOH. Work remotely w/access to major airports; road warrior. F/T employment pref’d. Salary + comm. Email: [email protected] (6/6)

SITUATION WANTED: PRODUCTION MANAGER/LA: Experience in educational/documentary/reality TV. Prefer company focused on personal development. Will travel and/or relocate. [email protected] (6/5)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Bachelorette, Castle [r]
AZTECA: Extra Normal, Al Extremo, Buenas Noches America
CBS: How I Met Your Mother [r], How I Met Your Mother [r], Two and a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW: Breaking Pointe, The Catalina
FOX: Hell’s Kitchen [p], Master Chef [p]
ION: Cold Case, Cold Case, Criminal Minds
NBC: America’s Got Talent, America’s Ninja Warrior, Grimm [r]
PBS: Antiques Roadshow, Antiques Roadshow, Great Old Amusement Parks
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Un Refugio para el Amor; Abismo de Pasion, La Que No Podia Amar

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