Cynopsis: Kids!07/18/12 Good morning. It’s Wednesday, July 18, 2012, and this your first early morning briefing. DreamWorks Animation is reported the lead bidder for Classic Media, home to iconic characters including Casper the Friendly Ghost, Where’s Waldo, Lassie, He-Man, Noddy and the Lone Ranger among many many others, per NYT. DreamWorks is said to […]
Editions
Wednesday, July 18th, 2012
Cynopsis: DIGITAL07/18/12 Good morning. It’s Wednesday, July 18, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. One of the most prominent new web shows spotlighted during the 2012 Digital Content NewFronts was an animated sci-fi series […]
Wednesday, July 18th, 2012
Cynopsis07.18.12 Good morning. It’s Wednesday, July 18, 2012, and this is your first early morning briefing. Tonight’s Premieres:DIY Network: America’s Most Desperate Landscape at 9pVH1: Mama Drama at 11p Tonight’s Finales:BBC America: Inside Men at 10pBravo: Around the World in 80 Plates at 10p ~ MORE STUFF ~ A new series on TLC introduces […]
Wednesday, July 18th, 2012
Cynopsis: Sports07/18/12 Good morning. It’s Wednesday, July 18, 2012, and this is your first early morning Sports briefing. The NFL, NBA, MLB, NASCAR and INDYCAR Series are teaming up to press Congress to table an amendment restricting the military branches from utilizing sports sponsorships as a marketing and recruitment tool. The leagues sent a […]
Tuesday, July 17th, 2012
Cynopsis: Sports07/17/12 Good morning. It’s Tuesday, July 17, 2012, and this is your first early morning Sports briefing. Ron Burkle’s Yucaipa Companies is joining with Relativity Media to form Relativity Sports, combining SFX Baseball, football agency Maximum Sports Management and Relativity Media’s basketball agency Rogue Sports. The new entity will rank among the largest […]
Tuesday, July 17th, 2012
JOB OF THE WEEK DIR CLIENT SOLUTIONSCHICAGO Manage execution of integrated marketing programs across all div., partner with Gannett sales. 10+ years exp in marketing. Agency exp + Res: semurphy@gannett.com Cynopsis: Classified Advantage07/17/12 Good morning. It’s Tuesday, July 17, 2012, and this is your weekly issue of Cynopsis: Classified Advantage! Aspire to […]
Tuesday, July 17th, 2012
Cynopsis07.17.12 Good morning. It’s Tuesday, July 17, 2012, and this is your first early morning briefing. Tonight’s Premieres:The CW: The L.A. Complex at 9pNational Geographic Channel: American Gypsies at 9pPBS: History Detectives at 9p (check local listings)DIY Network: I Hate My Bath at 10p; I Hate My Kitchen at 1030pNat Geo WILD: Freaks and Creeps […]
Tuesday, July 17th, 2012
Cynopsis: DIGITAL07/17/12 Good morning. It’s Tuesday, July 17, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. Marissa Mayer has been named the new Chief Executive Officer of Yahoo, and will assume the new role today. […]
Tuesday, July 17th, 2012
Cynopsis: Kids!07/17/12 Good morning. It’s Tuesday, July 17, 2012, and this your first early morning briefing. Splatalot (www.splatalot.com), a physical game show, will make its US debut tonight on Nickelodeon with two back-to-back episodes at 7:30p. Nickelodeon acquired the license for the first season of Splatalot (26×30) from Distribution360. Targeted to Kids/Tweens 8-12, […]
Monday, July 16th, 2012
Cynopsis: Kids!07/16/12 Good morning. It’s Monday, July 16, 2012, and this your first early morning briefing. Answering a few of our questions is Kenn Viselman, Founder and CEO of Kenn Viselman presents… Under this banner, Viselman also heads up The itsy bitsy Entertainment, which he founded in 1995, is probably best known as the […]
CynCity
Cynsiders
From Backstage to Backroads: Twin Media Execs Find a New Path On Air
Many accomplished media executives are looking to pivot – by necessity or by choice. Industry...AI Is Rewriting The CTV Advertising Playbook
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Needham...Sports Sponsorship Redefined
By Noah Ziegler Fragmentation isn’t only indicative for viewing experiences—it applies to platforms, networks and...