Cynopsis: Kids!
08/01/12

Good morning. It’s Wednesday, August 1, 2012, and this your first early morning briefing.

Harry Potter author J.K. Rowling will take part in a live worldwide webcast, hosted by Scholastic, on October 11, 2012 at 12n. Additionally, Scholastic will launch its new Harry Potter Reading Club (www.scholastic.com/hpreadingclub), an online destination where young readers can share in their love of all things Harry Potter. Presented by the Harry Potter Reading Club, the live webcast will take Rowling virtually, from her home in Edinburgh, Scotland, into classrooms across the US to talk about Harry Potter, which includes the online Pottermore (www.pottermore.com) experience. Educators can sign up to have their class take part in the webcast now at Scholastic.com/hpreadingclub. The new Harry Potter Reading Club website provides educators, librarians, after school programs and parents who want to organize a book club with access to the tools they need to host their own Harry Potter Reading Club, including discussion guides for each book, a live Twitter feed (#hpREAD), and teacher tips, contests, and other things. The first 10,000 registrants for the Club will receive a welcome kit including bookmarks, stickers and nametags.

NEW PRODUCTION & DEVELOPMENT

Australian indie production company Galaxy Pop begins production on its new kid’s animated series Get Ace, which is slated to premiere on Network Ten (Australia) in October 2013. Created, written and produced by Galaxy Pop’s Gian Christian and Dina McPherson, Get Ace has received funding from Screen Australia and Film Victoria. A comedy, Get Ace revolves around the adventures of Ace McDougal, a nerdy 12-year-old boy, that begin when he’s fitted with a set of top-secret, ultra high-tech spy braces. Ace’s exploits are complicated by the addition of Hugo, a totally obnoxious computer hologram that Ace needs in order to his operate his new braces.

LICENSING

Lawless Entertainment and Suzy’s Zoo team to introduce Suzy’s Zoo’s custom sticker pages, in partnership with StickerYou. Fans can combine various images to make their own stickers. The personalized Suzy’s Zoo page offers 25+ different images via www.stickeryou.com.

A CYNOPSIS MESSAGE

MARKETING

As the new movie Diary of a Wimpy Kid: Dog Days prepares to open in theaters this Friday, August 3, 2012, Twentieth Century Fox Consumer Products has teamed with Walmart to launch a national retail campaign, One Stop Wimpy Shop, in support of the movie. Beginning this week and running through August 28, 2,500+ Walmart stores will carry a collection of Wimpy Kid merchandise including the Wimpy Kid books, board games, and DVDs. Exclusive products available at Walmart stores include a Wimpy Kid Mini Prank Kit from Cardinal Industries containing a whoopee cushion, moldy cheese and flies in ice, all packaged in a collectible tin, book accessories will also be featured at the retailer, including bookmarks and book lights from Andrews + Blaine and Trends International, and a two-pack DVD set will be available featuring the films: Diary of a Wimpy Kid and Diary of a Wimpy Kid: Rodrick Rules. Diary of a Wimpy Kid: Dog Days is the third movie based on Jeff Kinney’s popular Diary of A Wimpy Kid book series.

MORE KIDS STUFF

Disney Channel will host the world premiere of the music video Fashion Is My Kryptonite, performed by Shake It Up stars Zendaya and Bella Thorne, Friday, August 3 during the network’s premiere of Toy Story 3 (8p). The music video features a guest appearance by Cat Deeley, host of So You Think You Can Dance. The song will then be featured in the special, Shake It Up: Made in Japan, which airs Friday, August 17 at 8-9:30p on Disney Channel. The song can also currently be heard on Radio Disney. Ahead of the videos debut this Friday, animated GIFs produced by Disney Music Group, featuring Bella and Zendaya in the Fashion Is My Kryptonite music video, are available for download at www.shakeitupsoundtrack.com. Additionally, Fashion Is My Kryptonite will be included on the new Walt Disney Records’Shake It Up: Live 2 Dance Deluxe CD, available exclusively at Walmart and Sam’s Club from August 14. The digital EP will then be available on August 21.

Discovery Kids Asia acquires FremantleMedia Enterprises‘ (FME) wildlife game series Bindi’s Bootcamp, which is hosted by Bindi Irwin. Filmed at Australia Zoo in Queensland, Bindi’s Bootcamp tasks kid adventurers with both mental and physical challenges. Bindi’s Bootcamp is produced by FremantleMedia Australia and Sticky Pictures for ABC (Australia), with FME handling all brand licensing and distribution rights to. Bindi is the daughter of the late adventurer and conservationist Steve Irwin (aka The Crocodile Hunter) and his wife Terri Irwin. The series debuted on ABC3 (Australia) in July 2012.

EXECUTIVE MOVES

Alison Hoffman is appointed SVP/Marketing, Starz Entertainment. She will head up all aspects of Starz Original series marketing strategy and planning. Based in Starz Entertainment’s Beverly Hills office, Hoffman will report to Nancy McGee, EVP/Marketing. Most recently, Hoffman was a consultant with Cineflix Studios, where she helped position and launch its first narrative original series, Copper, which is set to launch BBC America this summer. She previously served as VP/Creative and Brand Strategy, AMC Networks, where she was key in developing marketing campaigns for series including Mad Men, Breaking Bad and The Walking Dead, as well as helping to re-position the network.

Electronic Arts names Blake Jorgensen as EVP and CFO. Jorgensen will be responsible for the company’s worldwide financial operations and will report to CEO John Riccitiello. Jorgensen had been EVP and CFO for Levi Strauss. Previously h serve as CFO of Yahoo! and prior to that as COO and CO-Director of investment Banking, Thomas Weisel Partners, which he co-founded.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/23-7/29/12:

Total Day      (000)   Primetime    (000)
DSNY*:         1145     DSNY*:       1464
NICK°:           965     NICK JR°°:      561
CARTOON:      710     NAN**:          306
NICK JR°°:      424     ADSM**:        277
DXD:              265     DXD:              271
NAN**:           204     NICKTOONS:    139
ADSM**:        198     SPROUT***:    132
NICKTOONS:    116     ANIMAL PLANET: 107
SPROUT***:      98     DISCOVERY:        65
ANIMAL PLANET:  56     MTV:                59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/23-7/29/12:
Total Day      (000)  Primetime    (000)
DSNY*:          814     DSNY*:        1109
NICK°:           615     NAN**:          252
CARTOON:       463     DXD:             225
DXD:             213     ADSM**:        180
NAN**:          162     NICK JR°°:      105
ADSM**:        138     NICKTOONS:     98
NICK JR°°:        95     ANIMAL PLANET:  79
NICKTOONS:      85     MTV:                41
TEENNICK:         47     TEENNICK:        40
ANIMAL PLANET:  43     DISCOVERY:      37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/23-7/29/12:
Total Day      (000)  Primetime      (000)
DSNY*:          683     DSNY*:          884
NICK°:           499     NAN**:           264
CARTOON:       356     ADSM**:         242
ADSM**:         238     DXD:               209
NAN**:          213     MTV:               110
DXD:              197     ANIMAL PLANET:   69
MTV:               74     TEENNICK:          59
NICKTOONS:      58     NICKTOONS:      57
TEENNICK:         54     COMEDY:          47
ANIMAL PLANET:   47     NICK JR°°:       42
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 6/25-7/29/12 vs. 6/27-7/32/11, Cable Networks Only:
Network:                                     (000)    %diff
DSNY:                                    842      -4%
NICK°:                                    553      -31%
CARTOON:                                466      -2%
DXD:                                       204       7%
ADSM**:                                 146      -19%
NAN*:                                     114       -50%
NICK JR:                                   85       -11%
NICKTOONS:                              67       -25%
TEENNICK:                                43       -22%
THE HUB:                                  28        27%
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.

Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing 

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 28, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 1008; K6-11 742; TWEENS 9-14 648
NICKELODEON°:          K2-11   956; K6-11 673; TWEENS 9-14 511
CARTOON NETWORK**: K2-11   641; K6-11 364; TWEENS 9-14 249
DISNEY XD:                 K2-11   248; K6-11 194; TWEENS 9-14 165
NICKTOONS:               K2-11   110; K6-11   83; TWEENS 9-14   47
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 29, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1178; K6-11 857; TWEENS 9-14 652
NICKELODEON°:         K2-11   864; K6-11 617; TWEENS 9-14 453
CARTOON NETWORK**: K2-11   619; K6-11 402; TWEENS 9-14 241
DISNEY XD:                K2-11   250; K6-11 180; TWEENS 9-14 173
NICKTOONS:               K2-11    86; K6-11   71; TWEENS 9-14   53
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 30, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1127; K6-11 803; TWEENS 9-14 656
NICKELODEON°:         K2-11   936; K6-11 626; TWEENS 9-14 524
CARTOON NETWORK**: K2-11   904; K6-11 594; TWEENS 9-14 457
DISNEY XD:               K2-11   244; K6-11 197; TWEENS 9-14 208
NICKTOONS:             K2-11   123; K6-11   91; TWEENS 9-14   81
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

 A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question: What are the names of the cartoon character Mickey Mouse’s two nephews? Ferdy and Morty. Kudos to: Kerry Finnamore-New Seasons/Chicago; Michael Hawkins-PromoDoctors/Irving.

Today’s Trivia Question: On the Addams Family cartoons, who was the voice of Gomez? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
08.01.12

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