Editions

Friday, October 5th, 2012

Cynopsis10.05.12 Good morning. It’s Friday, October 5, 2012, and this is your first early morning briefing. Tonight’s Premieres:HGTV: Making House at 930aHere TV: Here’s HollywoodAnimal Planet: Monsters Inside Me at 8pFEARnet: Tales from the Crypt at 10p Saturday’s Premieres:Food Network: Home Made in America with Sunny Anderson at 930aHGTV: Bath Crashers at 1030a; Kitchen Crashers […]

Friday, October 5th, 2012

Cynopsis: DIGITAL10/05/12 Good morning. It’s Friday, October 5, 2012, and this is your first early morning digital briefing. The Washington Post has launched The Fold, a nightly “newscast designed specifically for Google TV and made for cord-cutters.” Produced by the paper’s newsroom, The Fold offers daily news coverage, analysis, and original journalism, all […]

Thursday, October 4th, 2012

Cynopsis: DIGITAL10/04/12 Good morning. It’s Thursday, October 4, 2012, and this is your first early morning digital briefing. Sprint Nextel has launched Pinsight Media+, a new mobile advertising service for advertisers and mobile ad networks to deliver targeted ads on Sprint-owned online and mobile properties as well as on third-party publishers’ properties. The carrier […]

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Thursday, October 4th, 2012

A CYNOPSIS MESSAGE FROM BET NETWORKS BET’s Don’t Sleep! Keeps Late Night Viewers Entertained & Engaged BET’s all-new series DON’T SLEEP!, hosted by T.J. Holmes, is lighting up the late-night landscape! Delivering politics, pop culture and entertainment from a distinctly Black point of view, DON’T SLEEP! is filling the late-night void for television viewers.  Catch […]

Thursday, October 4th, 2012

A CYNOPSIS MESSAGE FROM CARTOON NETWORK IT’S OUR BIRTHDAY AND THESE RATINGS* ARE ICING ON THE CAKE! *Monday Night Comedies on Cartoon Network are #1 with Kids and Boys Source: Cartoon Network Research based on Nielsen Media Research data; Period: 3Q12TD (06/25/12-08/26/12); Data is Live + SD; Ranks vs. ad-supported cable (excluding other Turner networks) […]

Thursday, October 4th, 2012

A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS ANIMAL PLANET HAS BEST 3Q EVER10 Straight months of year-over-year gains Top 20 in Cable for three straight quarters Best ever Prime and Total Day:P25-54, P18-49, M25-54 Coming in 4Q TOO CUTE & FINDING BIGFOOT LIKE US| FOLLOW US| WEBSITE*Source: Nielsen, Prime delivery based on […]

Thursday, October 4th, 2012

Cynopsis: Sports10/04/12 Good morning. It’s Thursday, October 4, 2012, and this is your first early morning Sports briefing. After a suspenseful end to the regular season early game, MLB post-season schedules are now in place, with the two one-game wild card contests set to begin tomorrow with the Cardinals/Braves set for 5:07p on TBS, […]

Wednesday, October 3rd, 2012

A CYNOPSIS MESSAGE FROM CARTOON NETWORK IT’S OUR BIRTHDAY AND THESE RATINGS* ARE ICING ON THE CAKE! *Cartoon Network is the #1 B6-11 and B9-14 Network on all of television Source: Cartoon Network Research based on Nielsen Media  Research data; Data is Live + SD; Period: 11-12 Season (08/29/11-08/26/12);  Total Day: M-Su 6a-6a; Ranks vs. […]

Wednesday, October 3rd, 2012

Cynopsis: DIGITAL10/03/12 Good morning. It’s Wednesday, October 3, 2012, and this is your first early morning digital briefing. At Advertising Week yesterday, Google introduced Lightbox, a new interactive ad format — the first in a “new family of display ads” — that only charges marketers when a user engages with it. What first appears […]

Wednesday, October 3rd, 2012

A CYNOPSIS MESSAGE FROM SONY PICTURES TELEVISION FEARnetBREAKS NEW GROUND WITH DYNAMIC AD INSERTION (DAI)! The premier TV, VOD and web destination for thriller, suspense and horror programming can now dynamically insert both short- and long-form commercial content in its free video-on-demand offerings. Featuring shorter lead-time & accurate measurement, this new technology allows advertisers to […]

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