Friday, October 19th, 2012

Cynopsis: DIGITAL

Good morning. It’s Friday, October 19, 2012, and this is your first early morning digital briefing.

Disney Interactive has launched a new short-form animated video series based on one of its most popular mobile gaming apps, Where’s My Water? The new series, titled Disney Where’s My Water Presents: Swampy’s Underground Adventures, follows the titular character as he gets into a series of shenanigans (Swampy holds the special distinction of being Disney’s first original character that was “born” on a mobile platform). Consisting of 12 episodes that will premiere one-by-one on a weekly basis, the animated series will be available on and Disney’s YouTube channel. Swampy’s Underground Adventures is the first production to come out of a deal Disney Interactive struck with YouTube nearly a year ago to create original family-friendly videos for the web. To promote the launch, Disney is putting some of its muscle behind the series. It will showcase new episodes on in-store video screens in 175 Disney Stores across the US tomorrow. The campaign will also feature giveaways and raffles.


NY-based Believe Entertainment Group (BE Group) plans to launch a new web series about electronic dance music that would live exclusively on Twitter. Titled EpicEDM, the show will spotlight the world of electronic dance music, including popular DJs such as Tiesto and Deadmau5, festivals, and clubs from across the globe. BE Group, which in the past has partnered with the likes of AOL/Cambio, Jennifer Lopez, and LeBron James to produce original content for the web, plans to distribute new episodes at least once a week, embedded directly at the top of the @EpicEDM account via Twitter’s Promoted Tweets tool. In addition to this, @EpicEDM will regularly update its account with “always-on” content from official partners and “unofficial friends.” The account is protected right now, but should go live when the series debuts in late 2012. BE Group says it will finance and sell EpicEDM, and plans to reveal additional details on advertiser partnerships soon. The story was first reported by The Hollywood Reporter. Video appears to be gaining traction at Twitter, as AllThingsD reported earlier this month that the company is considering on building an in-house video-hosting platform.

The AARP has redesigned and re-launched its branded YouTube channel, offering access to a library of over 2,000 videos and embedded calls-to-action. Aside from the video content, the channel also hosts interactive widgets that enable viewers to access membership benefits, participate in sweepstakes, voice their opinions, stream social feeds, and link to other sites. Redesigned by The BuddyGroup, the content on the channel is available in both English and Spanish. This channel is not a part of the YouTube original programming initiative.


Video ad start-up Selectable Media has secured $2 million in Series A financing from Avalon Ventures. The company’s choice-based video ad platform lets users “unlock” digital content in exchange for watching or interacting with an ad, and also gives them the option of choosing which ad they want to watch. The new capital will be used toward driving further adoption of its platform among brands and publishers. Currently, Selectable Media says its client list includes the likes of NBC, HBO, Samsung, Wendy’s, and Kraft, all of whom use its platform to guarantee video ad viewability.


Cynopsis Digital Video Measurement Summit – November 14
Tremor Video + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY

A sampling of the powerful line-up of speakers:
Mike Bloxham, Executive Director [Media Behavior Institute]
Karen Cahn, GM/Branded Entertainment [AOL]
Kathryn Friedrich, Head of Video Strategy/Americas [Google + YouTube]
Peter Naylor, EVP of Digital Media Sales [NBC Universal]

Register Here:


Broadcaster LIN Media is expanding its digital operations to the West Coast by opening a new office in LA. Heather Wetzler, West Coast Sales Director at RIMM, a unit of LIN Media that provides digital ad solutions for brands and agencies, will be at helm at the new office. The company says the goal of this expansion is to build out its digital media business by launching new initiatives geared toward the entertainment industry. These include NOVA, a platform that connects brands with consumers across multiple platforms, as well as other video, branded entertainment, social, and mobile products. “We are ever-growing our client base through unique advertising solutions that meet the entertainment industry’s need, in addition to our traditional digital solutions that allow brands to successfully target their campaigns through our comScore verified network of premium publishers,” said Jamie Elden, SVP/Sales at RIMM and Head of Entertainment for LIN Media’s digital operations, in a statement. Wetzler will report to Elden.


According to Nielsen’s Global AdView Pulse Report, advertising is on the rise globally and across nearly all media types. The strongest advertising sector at the moment seems to be the World Wide Web, as worldwide internet ad spend grew 7.2% in the first half of this year, when compared to the same time period in 2011. A lot of this growth was led by emerging markets, especially the Middle East & Africa, which witnessed a 30.3% growth in internet ad spend in the first half, and Latin America, which saw a 20.6% increase. Interestingly, Nielsen notes that while overall ad spending was down in Europe during the first half of 2012, the region actually accounted for the third-highest increase in online ad spend (+11.2%). Of the other media types — television, radio, outdoor, newspapers, magazines, and cinema — magazines was the only type to see a decline in worldwide spending. released findings from a survey of TV viewers on their video consumption habits. Delivered at Ad Age’s Social Engagement/Social TV conference in LA yesterday, the findings indicate that while cord cutting is one of the reasons why consumers are increasingly watching TV content online and on mobile devices, it’s not the biggest reason. Per Ad Age, 42% of respondents said they watched more streamed TV content in 2011 when compared to 2011. 73% of those who streamed more content said they did so to catch up on missed episodes, while 8% answered because it was of “cutting back on cable” and 10% because they had canceled their TV sent out this survey to 10,000 TV viewers, receiving responses from 2,306. Other notable findings include:

  • Among respondents who pay for video services like Netflix and Hulu Plus, 30% said they are watching more content now on them than in 2011.
  • Mobile users are paying for 10% of the content they watch on smartphones and tablets.
  • 47% of respondents said they have “co-viewed” TV at home, as in one family member watching TV on the TV and another member watching TV content on a mobile device, while in the same room and at the same time, according to

Join us on November 14, 2012 at the Cynopsis Digital Video Measurement Summit in NYC. Executives from the likes of, comScore, Horizon Media, IAB, Machinima, McCann Worldgroup, NBCUniversal, Nielsen, Rhythm NewMedia, Starcom MediaVest, VideoHub, and Videology, among many others, will speak on the topic of effective video measurement online and across multiple platforms. REGISTER NOW.


Google has unveiled the Samsung Chromebook, a new laptop that the company developed in partnership with Samsung. Running on the cloud-based Chrome operating system, the computer weighs in at 2.5 pounds, is 0.8 inches thick, and comes with six hours of battery life and 100GB of free storage on Google Drive. Other features include the ability to watch HD videos in 1080p; access multiple user accounts; integration with other Google products like Gmail, Drive, Search, YouTube, and Google Play; and maybe it’s biggest selling point: the fact that it’s priced at $249. The Samsung Chromebook is available for pre-order online from Amazon, Best Buy, and other retailers. Next week you can buy it from these retailers as well as the Google Play store.

GigaOM reports that Netflix is looking to introduce remote control features within its mobile apps to let users control playback when streaming content on TV-based connected devices. Netflix recently rolled out such features for the PS3 several weeks ago, and a spokesperson told GigaOM that the company expects “to roll out [second-screen] control on a number additional devices in the coming months.” The spokesperson added, “Our overall strategy around second-screen control is that Netflix on TV is a great viewing experience, but Netflix on mobile devices makes activities like browsing, searching, rating, and social easier.” This sort of functionality would require users to be logged into Netflix apps on their smartphone or tablet as well as a Netflix app for the connected TV device, while also connected to the same WiFi network.


My Damn Channel has named David Kaplan its new Director/Advertising Sales. Effective immediately, Kaplan will report to the company’s Co-Founder/COO Warren Chao and will be based in NY.

Lauren Wiener is joining Tremor Video as its first President/Global Sales and Marketing. In the role, she will oversee the video ad tech company’s US and international ad sales and marketing departments. Starting on October 22, Wiener will report directly to Tremor Video CEO Bill Day, with CRO Randy Kilgore and CMO Melinda McLaughlin reporting to her. Tremor Video currently works with some 800 publishers, 170 of which are via exclusive partnerships with companies like Comedy Central, The History Channel, Men’s Health, National Geographic, The New York Times, VH1, and Women’s Health.

Video ad solutions company Genesis Media has appointed Brian Tucker as its new VP/National Sales. He will be responsible for leading the company’s national sales efforts by driving revenue from direct partnerships with the top agencies and brands in North America. Tucker will also be charged with hiring additional sales talent and opening offices in Chicago, SF, LA, Detroit, and Atlanta in 2013.


Cynopsis: Sports Special eReport:
 Hispanic Sports Audiences: Engagement + Sponsorship
Published: OCT 31

As leagues/networks double down on resources to embrace the rising tide of Latino sports fans, we’ll take a look at how Hispanic networks are adding additional sports programs to reach this influential audience. Plus, how sports leagues, advertisers and digital platforms are changing the broadcast relationship to further interact with this demographic.

Ad space is limited! Contact VP of Sales & Mktg: Mike Farina | 203.281.6480


CNN Trends is a news discovery dashboard that allows users to track the stories that are trending on the web. Launched yesterday, the dashboard is powered by technology from Zite, a personalized magazine app that CNN purchased last year. CNN Trends monitors conversations on social sites and identifies the stories that are receiving a fair amount of buzz online. Then, it pairs those stories with related content from as well as up to 10 additional sources. The dashboard is available online and on CNN’s mobile website.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING:  INTERACTIVE CLIENT SERVICE SPECIALIST/NEW YORK: Resp for interactive advertising projects from concept to launch. BA & 2-4 years related experience. Apply at (10/25)

JOB OPENING:  EXEC ASSISTANT/busy NY prodco: Full time, must have exp as exec asst for prodco/network/agency. Self-starter, smart, ambitious, creative, cool under pressure. Apply: [email protected] (10/25)

JOB OPENING: SR RESEARCH ANALYST/WEtv/NYC: Handle all aspects of Rsrch. Focus on support of prgrmng, ad & affil. sales to achieve rev goals. Exp w/Nielsen Marketbreaks, NPower, Nielsen AdViews, etc.Submit res: (10/25)

JOB OPENING: MGR XPLAT RSRCH/New York: 5+ yrs dgtl/xplat research at media co. Know Omniture Comscore Nielsen. Experience soclmedia analytics a +. BA req’d. Apply to: (10/24)

JOB OPENING: SR CREATIVE LEAD/Comcast Spotlight/Seattle WA: Bachelor’s degree and 5-7 years of exp. required. Apply online at: (10/23)

JOB OPENING: NAT’L SALES ACCOUNT EXEC/Adspace Digital Mall Networks/NYC: Experienced senior sales executive w/ agency/client relationships, generate/increase rev for new/existing accounts. Resumes: [email protected] (10/20)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY/BURBANK: Rvw daily broadcast log. Rvw commercial/promo/synergy spots. Ensure compliance w/FCC rules. TV exp needed REQ 63264 (10/20)

JOB OPENING: WRITER-PRODUCER /DISNEY CHANNEL/BURBANK: 2 yrs exp write/produce spots for broadcast/cable TV. Creative Leader. Direct field crews/talent interviews for marketing campaigns REQ 66535 (10/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SUPERFINE WRITER: Concepts/content/copy. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, wellness. I hear brand voices. (10/25)

SITUATION WANTED: NEED A BUDGET or SCHED? LINE PROD/EIC: 15+ yrs. exp. All formats TV & Features- fast turn around. Email:  [email protected] (10/25)

SITUATION WANTED: MKTG ASST/COORD/TPA BASED: Looking to help create & lead mrktg efforts on air, dig mktg & promo dvlpmnt. BA in Mass Communications, Agency experience/resume upon request. [email protected] (10/24)

SITUATION WANTED: SR DIGITAL/PRINT SALES: “Temp”: 15+ yrs exp. for maternity fill-in role avail 1/2013. CPG, Pharma, Telco, Tech, Beauty, Retail, QSR, Travel and B2B versed, agncy/client fluent. [email protected] (10/24)

SITUATION WANTED: WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (10/24)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

Related Stories

Cynopsis Digital Out of Home 07/10/24: Sphere introduces new features; Vistar Media launches political inventory targeting solution

Wednesday July 10, 2024 Sphere marked the one-year anniversary of the Exosphere’s first illumination on July 4th with a Vegas celebration that included a fleet of drones, and the launch of two new features: “XO Stream” presented by Verizon, an official livestream of the Exosphere on, and “XO Audio,” audio synced to content on […]

07/10/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/10/24: “Big Brother” goes all in on AI

Wednesday July 10, 2024 Today’s Premieres ABC: Who Wants to be a Millionaire at 8p; Claim to Fame at 9p Bravo: Million Dollar Listing Los Angeles at 9p History: Pawn Stars at 9p A+E: My Strange Arrest at 10p Vice: Icons Unearthed: Spider-Man at 10p ESPN+: In the Arena: Serena Williams Apple TV+: Sunny Netflix: […]



  • Monumental Ideas for D.C.

    Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite...
  • A Milestone Year for ONCE Mexico

    This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos...
  • Pint-Sized Podcasts at Nick

    Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth...