Cynopsis: Kids!10/19/12 Good morning. It’s Friday, October 19, 2012, and this is your first early morning briefing. Disney Interactive launches the new short form online animated video series, Disney Where’s My Water? Presents: Swampy’s Underground Adventures (12 episodes), at Disney.com and Disney’s YouTube channel at www.youtube.com/disneyshows. Disney also unveils plan to premiere […]
Editions
Friday, October 19th, 2012
Cynopsis: DIGITAL10/19/12 Good morning. It’s Friday, October 19, 2012, and this is your first early morning digital briefing. Disney Interactive has launched a new short-form animated video series based on one of its most popular mobile gaming apps, Where’s My Water? The new series, titled Disney Where’s My Water Presents: Swampy’s Underground Adventures, follows […]
Thursday, October 18th, 2012
A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS Discovery had a Powerhouse WeekendaYukon Men was Friday’s #1 cable program* for Persons, Men 25-54 and Men 18-49 delivery (excluding sports). Over 8 millions viewers** watched LIVE on Discovery and Velocity as Felix took his EPIC space jump.“Sometimes you have to get up really high to see how […]
Thursday, October 18th, 2012
Cynopsis: Kids!10/18/12 Good morning. It’s Thursday, October 18, 2012, and this is your first early morning briefing. CBeebies (UK) commissions kid-centric indie TV production company Darrall Macqueen (Baby Jake, Bear Behaving Badly, Smile, among others) to produce the new preschool drama, Topsy and Tim (60×11) as a co-production with Penguin. Based on the bestselling […]
Thursday, October 18th, 2012
Cynopsis: DIGITAL10/18/12 Good morning. It’s Thursday, October 18, 2012, and this is your first early morning digital briefing. Aereo, the NY-based start-up that streams broadcast television over the internet to a number of connected devices, has added support for the Google Chrome, Internet Explorer 9, Firefox, Safari, and Opera web browsers. Prior to this, […]
Thursday, October 18th, 2012
Cynopsis: Sports10/18/12 Good morning. It’s Thursday, October 18, 2012, and this is your first early morning Sports briefing. One-time heavyweight endorser Lance Armstrong lost three major sponsorship contracts Wednesday, and stepped down as the chairman of his Livestrong charity following the doping scandal. After announcing his resignation yesterday, Nike, Anheuser-Busch and Trek bicycles all […]
Wednesday, October 17th, 2012
Cynopsis: DIGITAL10/17/12 Good morning. It’s Wednesday, October 17, 2012, and this is your first early morning digital briefing. comScore has launched validated Campaign Essentials Multiplatform (vCE MP), a new solution aimed at measuring campaign effectiveness across TV, web, and mobile. In measuring reach for web and mobile, vCE MP will encompass both display and […]
Wednesday, October 17, 2012
A CYNOPSIS MESSAGE FROM RLTV RETHINK Reaching 50+ If you’re buying traditional demos to reach 50+, think again. 50+ respond better to content about them and relevant to them. RLTV has original content about topics that matter most to 50+. For more information, contact Hanna Gryncwajg at 646.490.1425 or hgryncwaig@rl.tv RLTV […]
Wednesday, October 17th, 2012
A CYNOPSIS MESSAGE FROM WE tv WE tvWE bring the women who bring it home. WE tv delivers a Breadwinner viewership, and Breadwinners on-air The Breakout Braxton Sister Tamar & Vince Thursdays 9pm | 8cThe Rock IconCyndi Lauper: Still So Unusual Premieres January 2013The Comedy LegendJoan & Melissa: Joan Knows Best? Returns February 2013 Cynopsis10.17.12 […]
Wednesday, October 17th, 2012
Cynopsis: Sports10/17/12 Good morning. It’s Wednesday, October 17, 2012, and this is your first early morning Sports briefing. Grammy-Award winner Beyonce is officially on deck to perform at the Super Bowl Halftime Show in February. Both CBS and the NFL announced the latest celeb to anchor the event, with the artist performing at the […]
CynCity
Cynsiders
AI, Authenticity, and Creative Firepower Redefine Sports Branding
The age of quality over quantity for sports brands is over, according to marketing agency...AI and Accessibility Fuel a New Wave of Growth in CTV Advertising
By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s...Curation Fills In Gaps Left by Deal IDs on CTV
By Michael Shaughnessy, COO at Kargo Deal IDs have been around for over a decade,...