A CYNOPSIS MESSAGE FROM ACCUWEATHER When will it snow? Should I bring an umbrella? Do I need a jacket? Consumers come to us with questions. Make your brand part of the answer. Learn how today. AccuWeather.com/MediaKit . CYNOPSIS 09.29.15 Good morning. It’s Tuesday September 29, 2015, and this is your first early morning briefing. […]
CYNOPSISDIGITAL 09.29.15 Good morning. It’s Tuesday September 29, 2015, and this is your first early morning digital briefing. TODAY’S TOP NEWS Facebook made a big announcement just in time for Advertising Week. Using a new tool dubbed TRP Buying, the company’s trying to make it easier for advertisers to coordinate multi-platform ad campaigns across linear […]
CYNOPSIS SPORTS 09.29.15 Good morning. It’s Tuesday September 29, 2015, and this is your first early morning Sports briefing. Big day for NYC venues. UFC unveiled a slate of moves to bring MMA to NY and has scheduled the organization’s first, professional event in New York since the state’s ban in 1997. Set for Madison […]
A CYNOPSIS MESSAGE FROM AT&T AdWorks Eliminate waste in your TV ad spend. AT&T AdWorks Addressable PlusSM now combines the precision of DIRECTV household addressable targeting with the reach of TV Blueprint. By combining proprietary first-party data with advanced audience targeting capabilities, we eliminate waste in your national TV ad buys, delivering a better ROI. […]
CYNOPSISDIGITAL 09.28.15 Good morning. It’s Monday September 28, 2015, and this is your first early morning digital briefing. Watcheroo Premieres and Tune-in Alerts for September 28-October 4: – People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include TV personality Clinton Kelly (The Chew), Tiffanie Didonato, actress/singer Keke Palmer (Scream Queens), TV […]
A CYNOPSIS MESSAGE FROM ESPN RADIO ESPN Radio debuts an enhanced weekday lineup on Monday, Sept.28 . The Right Time with Bomani Jones moving to 4 – 7 p.m. ET and Jalen & Jacoby launching in the 7 – 9 p.m. slot. Broadcast from Miami, The Right Time with Bomani Jones, showcases Jones’ provocative […]
A CYNOPSIS MESSAGE FROM WE tv WE tv KEEPS HEATING UP! SEASON-TO-DATE HIGHS W18-49 AND W25-54 BRAXTON FAMILY VALUES AND CUTTING IT IN THE ATL CATCH ALL NEW EPISODES TOMORROW STARTING 9P|8C GET A SNEAK PEEK Click here for sourcing. CYNOPSIS 06.24.15 Good morning. It’s Wednesday June 24, 2015, and this is your […]
CYNOPSISDIGITAL 06.24.15 Good morning. It’s Wednesday June 24, 2015, and this is your first early morning digital briefing. TODAY’S TOP NEWS On the heels of Showtime‘s new a la carte service offering, the network will add its content to Hulu, the first deal of its kind for a premium cable channel. Nine million paying Hulu […]
A CYNOPSIS MESSAGE FROM NBC SPORTS NASCAR RETURNS TO NBC SPORTS IN 10 DAYS Race coverage kicks off July 4th Weekend and culminates with the NASCAR Sprint Cup Championship on November 22nd 20 Sprint Cup Races 19 XFINITY races Exclusive rights to practice and qualifying sessions Exclusive TV Everywhere rights Original programming including NASCAR America […]
A CYNOPSIS MESSAGE FROM TURNER Last year, Turner combined the power of television and the data-driven opportunities of digital. The result: a double-digit increase in our partners’ ROI*. This year, were ready to TURN IT UP! LIVE IT UP with premium content across every screen. POWER IT UP with our massive engaged audiences. HEAT IT […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5