06/24/15: Showtime to offer its streaming service to Hulu subscribers; Verizon officially acquires AOL, teases mobile video service; Discovery U.S. Hispanic and mitú partner


Good morning. It’s Wednesday June 24, 2015, and this is your first early morning digital briefing.


On the heels of Showtime‘s new a la carte service offering, the network will add its content to Hulu, the first deal of its kind for a premium cable channel. Nine million paying Hulu subscribers will have the option to add the service starting July 11 before the season premieres of Ray Donovan and Masters of Sex. The major difference between Showtime’s stand-alone service and its partnership with Hulu is price: the Hulu-subscriber version will cost $8.99; it’s $10.99 for the app by itself.  

Verizon officially sealed the deal to buy AOL at $50/share for a total of $4.44 billion. The next step will be the summer arrival of a mobile-first video service, AOL CEO Tim Armstrong and Verizon EVP Marni Walden detailed in a call yesterday. The new offering will include free and premium versions of live content from the NFL and other sports as well as emerging content from such sources AwesomenessTV. Armstrong will continue to run AOL operations; President of Verizon Digital Media Services Bob Toohey will report to Armstrong; Armstrong will report to Walden.


Discovery U.S. Hispanic and Latino media company mitú signed a multiplatform development agreement to produce digital and TV series with mitú’s social influencers. Programming will premiere on Discovery en Español and Discovery Familia, with complementary content across mitú’s digital properties. The deal builds on the two series mitú produced for Discovery Familia in 2014, Gurús de Belleza and Casa Linda.

SundanceTV launched Shorts on Sundance.TV, a new online destination within the network’s website featuring drama and comedy short films from the past decade. The first batch of films is a selection of "Festival Shorts" curated by Michael Plante, Senior Programmer, Short Film, at the Sundance Film Festival, and featuring projects from Jill Soloway (Transparent) and Denis Villeneuve (Prisoners). SundanceTV will be releasing five more Festival Shorts next month.

AwesomenessTV is entering into the silver screen business. The multi-channel network launched a new film division with Chapter One Films founder Matt Kaplan as lead. Kaplan and ATV founder Brian Robbins plan to release between 12 and 15 films for theatrical and digital distribution. "We’re excited to take on material that traditional studios just aren’t making, and it’s helping us attract top-notch directors and talent," Kaplan said. ATV digitally released the movie Expelled with Vine star Cameron Dallas last year; acquired Shovel Buddies with Bella Thorne and Kian Lawley; and secured a two-year deal with YouTube to release several movies.



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Grateful Dead‘s original members announced that the band’s five final shows will stream on YouTube this summer. The live broadcasts of "Fare Thee Well: Celebrating 50 Year of Grateful Dead" can be purchased for $19.95/night for the Santa Clara shows on June 27 and 28, and $29.95/night for the Chicago shows on July 3, 4, and 5. The webcast will be encoded by MLBAM‘s technology through an exclusive partnership with Live Alliance.

Yahoo Movies will exclusively premiere the trailer for Masterminds, starring Kristen Wiig, Zack Galifianakis, Owen Wilson, Jason Sudeikis and Jared Hess. The film will be released on August 19.


Centro will integrate with DoubleClick Ad Exchange, Dailymotion Exchange and LiveRail to add more programmatic video advertising to its DSP. The company will also team up with Pixalate for ad fraud monitoring. "In our system, more than 50 percent of impressions bought are on mobile web and apps, which signifies how quickly this trend is moving," said Kelly Wenzel, CMO of Centro.


EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of June 1-7.

Show (Channel) / Total Actions / Total Content / Actions Per Post/ Fans/Followers
1. Orange Is The New Black (Netflix) / 1,082,843 / 47 / 23,039 / 4,847,143
2. Trailer Park Boys (Netflix) / 271,887 / 28 / 9,710 / 1,467,265
3. Community (Yahoo! Screen) / 154,512 / 17 / 56 / 2,076,615
4. Daredevil (Netflix) / 55,947 / 18 / 3,108 / 955,692
5. House of Cards (Netflix) / 29,942 / 14 / 2,139 / 2,650,873
6. Arrested Development (Netflix) / 24,273 / 11 / 2,207 / 2,298,411
7. BoJack Horseman (Netflix) / 18,388 / 30 / 613 / 326,953
8. Sense8 (Netflix) / 16,097 / 49 / 329/ 64,272
9. Grace and Frankie (Netflix) / 10,962 / 35 / 313 / 65,949
10. Transparent (Amazon) / 6,115 / 8 / 764 / 227,400
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.


The Interactive Advertising Bureau (IAB) announced the inaugural Board of Directors of the IAB Tech Lab, a nonprofit research and development association to produce standards and solutions for the global digital media and marketing industry. The Executive Committee of the Board includes Jonathan Bellack, Director, Product Management, Google; Anand Das, Co-Founder and CTO, PubMatic; Kelly Petersen, Vice President, Product, Tremor Video; Tom Shields, Senior Vice President, Strategy, Publishers, AppNexus; Michael Smith, Vice President, Revenue Platforms and Operations, Hearst Magazines Digital Media; Srini Venkatesan, Vice President, Engineering, Ads and Data, Yahoo.

Rachelle Savoia was promoted to Vice President of Communications for Turner Broadcasting System. In her new role she will oversee media relations and communications strategy for Turner Content Distribution (TCD). Savoia joined Turner as Director of Communications in 2011.

Movio, a marketing data and analysis for film studios and distributors, appointed Dr. Bryan Smith as Chief Data Scientist. Smith was most recently the Research Group Manager, Information and Communications Technologies at Callaghan Innovation.


are open to all individuals and teams worldwide with popular categories including:

Multiplatform Marketing Campaign: Cable TV I Best Host in a Web Series or Channel I Best New Web Series I TV Everywhere App I Social TV Service I Branded Web Video I Branded Integration in a Web Series I Social Media Campaign For Cable TV I Digital Video Technology Platform


Questions? Contact Sarah Martinez.


As a tribute to Wet Hot American Summer’s 1981 setting, Netflix’s latest teaser for the movie-gone-series remake goes full VHS promotional video. The vid teases Camp Firewood’s greatest activities such as archery, swimming, street dancing and gives a glimpse of Paul Rudd, Molly Shannon and Michael Ian Black’s characters in the updated series. Check it out here at www.cynopsis.com/#video, and get pumped for the July 31 release.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: STRATEGIC ACCT MGR/PubMatic/Redwood City CA: Offer exc cust svc, partnering with clients to meet their dig monetization objectives. 3+ yrs of media acct mngmnt exp. Strong knwlg RTB & prgrmatic landscape. 3+ yrs client-facing srvc role. Full info/apply HERE (7/1)

JOB OPENING: PRODUCER DIGITAL MEDIA/Discovery/MD: Keen digital eye w/cutting edge ideas responsible for programming/publishing long-form content in Discovery’s TVE experiences to drive engagement/ awareness. 3+ yrs interactive media exp req’d. Full info/apply HERE (6/30)

JOB OPENING: MEDIA ASSIST/Mahwah, NJ: EXCEL WIZ A MUST! DIGITAL EXP +. Lding kid media buyg/plng agcy looking for media assist with 2+ exp; inputter, day-to-day maint of nat’l buys, research, etc. Great bnfits. Resumes to: [email protected] (6/30)

JOB OPENING: SEGMENT PRODUCER/msnbc/NYC: Research, Write and Produce segments for msnbc’s "The Rundown with Jose Diaz-Balart". Full info/apply HERE (6/30)

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JOB OPENING: TECH CLIENT SVCS & SUPP SUPV/A+E Networks/CT: Mng/prioritize workload of tel. supp, desktop (PC/MAC) supp, mobile supp, bld’g of workstation images, creat’g scripts, deploy’g pkgs & monitor’g customer assets. Min 10 yrs IT Infrastructure exp. Full info/apply HERE (6/30)

JOB OPENING: SR ANALYST (FREELANCE)/MTV/VH1 Editorial/NYC: Extract and provide actionable insights across web, apps & soc media. 3-5 yrs exp related digital analytics/rsrch. Omniture, comScore, Sysomos knwlg req’d. Resume HERE (6/30)

JOB OPENING: COMM & PR PRO/Nickelodeon/LA: Develop, oversee, and implement communications strategies for Nick live-action projects. 7+ yrs leadership exp. Develop strategy, press kits; Media relationships; Live-action TV Production exp. a must. Full info/apply HERE (6/27) 

JOB OPENING: DIRECTOR, CORPORATE SOCIAL RESPONSIBILITY/NBC Universal Cable Entertainment/NY: Develop CSR and cause mktg initiatives for networks. 7-10 yrs exp. Email for full description. Full info/apply HERE (6/27) 

JOB OPENING: MGR OF LEGAL AFFAIRS/Pilgrim Studios/LA: Secure, monitor and enforce soft IP rights for company properties. Min. 2 years exp/ABA-accredited/litigation exp a plus. Resume to: [email protected] (6/27)

JOB OPENING: MKTG MGR (TEMP ROLE)/Access Intelligence, LLC/Cynopsis Media/NYC: For a leading publisher of B to B media. Mng campaigns for our events. Create mktg collateral, incl writing copy for emails/ websites/ social media & press releases. 5+ yrs exp req’d. Res/cover/sal req: HERE (6/27)

JOB OPENING: DIR, CYBER SECURITY/A+E Networks/NY: Mng all aspects of Information Security func., Estb’g, maint’g & monitoring policies & procedures which promote secure & uninterrupted operation of all data processing systems. Min 10 yrs sec prgrm mngmnt exp. Full Info/Apply: HERE (6/27)

JOB OPENING: MGR, DIGITAL PROGRAMMING/NBCU/NYC: Digital Planning Mgr to manage Planner team & drive company goals & initiatives. 5+ yrs digital media planning, prior mgmt exp a plus. Apply: Full info/apply HERE (6/27)

JOB OPENING: AD SALES ASST/UP TV/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Res: [email protected] (6/26)

JOB OPENING: TECH ACCT MGR/WO Programmatic/NYC: Dvlp understanding & mastery of all internal WO Programmatic  Dig. tools. BA/BS req’d or equiv exp w/in ad tech industry. JavaScript exp & familiarity w/HTML & SQL Exp w/prgrmtic req’d. Full info/apply HERE (6/26)

JOB OPENING: DIGITAL SALES MGR/WideOrbit/NYC: Lead demos & sales presentations to new prospects in meaningful/relevant way to the particular prospect. 4yrs exp selling/closing Prgrmtic deals in dig. media ind. Exc written/comm skills a must. Full info/apply HERE (6/26)

JOB OPENING: ACCOUNT MGR/WideOrbit/Telecommute: Maint knwldg base of client workflow, incl corp playbooks, & provide gap analysis. Must have traffic exp, & exp in Canadian brdcstg ind (3yrs pref’d). Monthly travel to Toronto req’d. Full info/apply HERE  (6/26)

JOB OPENING: WRITER/PRODUCER/NBC SPORT: The role purpose of the Writer-Producer is to oversee production and execution of marketing and promotional campaigns and sales presentations for NASCAR. Full info/apply HERE (6/26)

JOB OPENING: VP, CORP COMM & DVLPMT/United States Sports Academy/Daphne AL: Proactively plan’/implement all aspects of the Academy’s communications/publications & also creating new ways to promote US Sports Academy. Res/cover/3 ref/writing/design sample HERE: [email protected] (6/26)

JOB OPENING: SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (6/26)

JOB OPENING: RESEARCH ANALYST/SOUTHEAST/SOUTHWEST: 2+ yrs exp in media research analysis (scripted content/programming, daily audience reporting). Nielsen systems & Microsoft Suite skills. Strong Writer. Full info/apply HERE (6/26)

JOB OPENING: MGR DIGITAL CONSUMER INSIGHTS/Discovery/NYC: Critical thinker to design/manage custom research studies for all digital business units across online, mobile, VOD platforms. Attitudinal/behavioral ad impact studies. 5-7 yrs primary rsrch exp req’d. Full info/apply HERE (6/26)

JOB OPENING: COORD, AD SALES MARKETING/Pivot TV/NYC: Assist in development & execution of branded content mktg ideas for advertisers on TV, digital, & social. BA, 1-2 yrs exp, strong writing & ppt skills rq’d. Resume to: [email protected] (6/25)

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FALL INTERNSHIPS CREDITS ONLY: PR Interns/TransMedia Group/Boca Raton: Transmedia is the one of the largest independent PR firms in So. FLA  www.transmediagroup.com  Looking for students or recent grads & will offer on the job type training/learning. Apply for internship position HERE (7/1)

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SITUATION WANTED: Production Manager/Field Producer staff position wanted. 20 yrs experience working at all major entertainment companies from long form to promos. High energy get it done attitude with exceptional results. Email: [email protected] (6/27)

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