06/24/15: US win boots FS1 to new records; Charlotte seeing Stars; FanDuel starting lucky 13


Race coverage kicks off July 4th Weekend
and culminates with the NASCAR Sprint Cup Championship on November 22nd

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Good morning. It’s Wednesday, June 24, 2015, and this is your first early morning Sports briefing.

Another win for the US Women’s National Team on Monday propelled FOX Sports 1’s coverage of the Women’s World Cup contest to more records for the channel. The victory over Colombia drew 4.7 million viewers, according to Nielsen, to set a new record for soccer on the channel and bested the previous high mark by 42%. Overall, USA/Colombia now ranks as the third most-watched program in FOX Sports 1 history, trailing only Game 4 (5.1 million) and Game 5 (4.9 million) of the 2014 National League Championship Series but is actually its most-watched telecast among Adults 18-49 with 2.3 million viewers. The game also handed FOX Sports GO with over 120,000 unique streamers, making it the highest viewed simulcast in the app’s history. On the local front: St. Louis led all metered markets with a 5.3 rating, followed by Washington, D.C. (5.0), Philadelphia (4.9), Orlando (4.4), and Norfolk (4.3).


The NBA formally announced that Charlotte will play host to NBA All-Star 2017. The 66th annual game takes place at Time Warner Cable Arena on Sunday, Feb. 19 and marks the second time the festivities have been held in the city. Other events will include the BBVA Compass Rising Stars Challenge on Feb. 17, State Farm All-Star Saturday Night on Feb. 18.

Paris became the fourth city to officially throw its hat into the ring to host the 2024 Summer Olympics. The Paris bid was formally announced at the headquarters of the French Olympic Committee and now joins Boston, Hamburg and Rome as declared bidders. The deadline for submission of bids is Sept. 15.

truTV and Top Rank carry the MetroPCS Friday Night Knockout on truTV on Friday at 10p. The card will include a 10-round bout for the WBO International Super Middleweight title between undefeated southpaw champion Gilberto "Zurdo" Ramirez (31-0-0, 24 KOs) and Derek "The Black Lion" Edwards (27-4-1, 14 KOs) of Las Vegas as well as Diego Magdaleno/Jose "Chelo" Gonzalez. Microphone duties will include Kevin Kugler offering play-by-play with analyst Ray "Boom Boom" Mancini and reporter Crystina Poncher with coverage that will once again include the use of "Spidercam" technology.

Pac-12 Networks lined up its 2015 men’s soccer television schedule with 36 games on the docket, including 22 Pac-12 matchups.The live non-conference schedule begins Aug.28 with Marquette/Oregon State at 5p PT. This year, 17 of 18 Conference telecasts will feature at least one ranked team based on the final 2014 NSCAA rankings.

NASCAR came out in support of South Carolina Governor Nikki Haley’s move to take down the confederate flag. "As we continue to mourn the tragic loss of life last week in Charleston, we join our nation’s embrace of those impacted. NASCAR supports the position that South Carolina Governor Nikki Haley took on the Confederate Flag on Monday," the organization said in a statement. "As our industry works collectively to ensure that all fans are welcome at our races, NASCAR will continue our long-standing policy to disallow the use of the Confederate Flag symbol in any official NASCAR capacity. While NASCAR recognizes that freedom of expression is an inherent right of all citizens, we will continue to strive for an inclusive environment at our events."

SNY unites Mets broadcasters Gary Cohen (SNY) and Howie Rose (WOR) in a head-to-head competition against two teams of super fans in a game of Mets trivia next week. Beat the Booth with Gary and Howie will be hosted by Chris Carlin and offer four rounds of Mets trivia questions on Tuesday, June 30 and Wednesday, July 1 at 10:30p.

The Virginia Tech Department of Athletics and IMG announced the hiring of Jon Laaser as "The Voice of the Hokies." Laaser has been covering Richmond Flying Squirrels baseball and Virginia Commonwealth basketball.



How to Use Snapchat to Reach
and Deepen Your Audience

Thursday, June 25, 2015
1:30PM to 3:00PM (ET)

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FanDuel deepened its NBA roots, locking in exclusive multiyear partnerships with 13 league franchises, including the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz. The deal hands FanDuel with marketing assets from in-arena digital signage and in-game promotions to digital, TV and radio advertising, among other branding initiatives. FanDuel will also collaborate with the individual organizations to continue to bring unique experiences to fans, including exclusive player meet-and-greets and VIP road trips to events. "Partnering with these NBA organizations has been an incredible asset to FanDuel’s growth and business. NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel," said Nigel Eccles, CEO and co-founder, FanDuel. "We’re going to keep partnering with franchises that recognize FanDuel’s ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night."

Wicked Tango is teaming with Nitro Circus on a partnership agreement that will see both companies enter into a fully integrated sponsorship arrangement. The brand now becomes the official whiskey of Nitro Circus and will be a part of Nitro Circus Live’s upcoming North American fall 2015 tour. Wicked Tango will also be integrated into Nitro Circus content that includes over 27 hours of televised programming on NBC and NBCSN. "A licensing and sponsorship agreement like this is a game changer," Peter Maule, Global Head of Licensing at Nitro Circus, said.  "We can offer partners access to all of our assets  live events, original content and talent  so that they are vested 360 degrees in Nitro Circus."  Brett Clarke, global head of business development & marketing partnerships added, "Going forward we want to collaborate in the brand development process with our partners, where both parties contribute to and are responsible for each other’s success."

BlueDEF Diesel Exhaust Fluid and the Professional Bull Riders are on the hunt for up-and-coming bull riding stars, announcing a contest at www.BuckingMadness.com from June 23-July 30 that will allow 10 contestants to attend a four-day bull riding boot camp in Bowie. For four days the 10 contestants will be put through the paces. The best five riders from the boot camp, as chosen by the camp judges, will advance to compete at the PBR’s BlueDEF Velocity Tour event on Sept. 19 in Cleveland with the top two performing riders in Cleveland winning the ultimate opportunity to compete at the $100,000 BlueDEF Finals on Oct. 9-10 in Louisville.


During the first round of the NBA Draft on Thursday, CBS Sports Digital will stream Draft Grades Live starting at 7p on CBSSports.com and the CBS Sports app. First round grades and analysis will come from college basketball insider Gary Parrish, senior NBA writer Matt Moore, and college basketball writer and NBA Draft insider Sam Vecenie, who will join host Ryan Bass on set. Meanwhile, MaxPreps revisits the high school days of the top Draft picks, featuring Way Back When highlight videos online.


Canada’s TSN and Sport Chek revealed that the Sport Chek Flagship store in Maple Leaf Square will become home to a fully integrated broadcast-ready studio. The in-store studio includes: 9 foot broadcast desk fully equipped with studio lighting, microphones and four cameras; a sports ticker with 11 LED panels totaling 22,528 LEDs; a full color LED System and more and will broadcast special editions and reports for the likes of SportsCentre, Leafs Launch, etc.


2015 NHL Awards on NBCSN at 7p.




ON THIS DAY in 2010: The Washington Wizards select Kentucky point guard John Wall with the first overall pick in the NBA Draft.

IN THE KNOW: Since the NBA Draft lottery launched in 1985, there have only been five players selected with the very first pick who have won an NBA title. LeBron is one, name three of the other four. (Email Chris[email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What player is MLB’s all-time leader in runs? Answer: Rickey Henderson. Kudos: Michael Neuman-Scout Sports and Entertainment/NY; Denis Barry-CBS/NY; Colleen Kolibas-CBS Sports/NY; Brian Traynor-Home Team Sports/NY; G. David Brown-FOX Sports/Charlotte; Mark Guleff-Viacom/Detroit; Jerehmy White-BusyBuddy Books/Glen Rock; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Matt Sautter-Imagine Communications/Denver; Larry Hutchings/Nipomo; Doug Kelly-Foster Farms Bowl/South San Francisco; Joey Olson/Manhattan Beach; Willie Price-American Forces Network/Riverside

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

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JOB OPENING: MEDIA ASSIST/Mahwah, NJ: EXCEL WIZ A MUST! DIGITAL EXP +. Lding kid media buyg/plng agcy looking for media assist with 2+ exp; inputter, day-to-day maint of nat’l buys, research, etc. Great bnfits. Resumes to: [email protected] (6/30)

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JOB OPENING: DIRECTOR, CORPORATE SOCIAL RESPONSIBILITY/NBC Universal Cable Entertainment/NY: Develop CSR and cause mktg initiatives for networks. 7-10 yrs exp. Email for full description. Full info/apply HERE (6/27) 

JOB OPENING: MGR OF LEGAL AFFAIRS/Pilgrim Studios/LA: Secure, monitor and enforce soft IP rights for company properties. Min. 2 years exp/ABA-accredited/litigation exp a plus. Resume to: [email protected] (6/27)

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JOB OPENING: WRITER/PRODUCER/NBC SPORT: The role purpose of the Writer-Producer is to oversee production and execution of marketing and promotional campaigns and sales presentations for NASCAR. Full info/apply HERE (6/26)

JOB OPENING: VP, CORP COMM & DVLPMT/United States Sports Academy/Daphne AL: Proactively plan’/implement all aspects of the Academy’s communications/publications & also creating new ways to promote US Sports Academy. Res/cover/3 ref/writing/design sample HERE: [email protected] (6/26)

JOB OPENING: SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (6/26)

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JOB OPENING: MGR DIGITAL CONSUMER INSIGHTS/Discovery/NYC: Critical thinker to design/manage custom research studies for all digital business units across online, mobile, VOD platforms. Attitudinal/behavioral ad impact studies. 5-7 yrs primary rsrch exp req’d. Full info/apply HERE (6/26)

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FALL INTERNSHIPS CREDITS ONLY: PR Interns/TransMedia Group/Boca Raton: Transmedia is the one of the largest independent PR firms in So. FLA  www.transmediagroup.com  Looking for students or recent grads & will offer on the job type training/learning. Apply for internship position HERE (7/1)

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