Editions

NBCU Launches “NBC Spot On” Solution for Local Advertisers

NBCUniversal Owned Television Stations announced the launch of “NBC Spot On,” a new advanced video advertising business offering local/regional CTV and OTT advertisers access to brand-safe long-form premium inventory that is fully owned or directly purchased. NBC Spot On has the ability to activate complex OTT/CTV campaigns across 100% of U.S. DMAs and NBCUniversal’s sports regional […]

OWN Launching Oprah Winfrey Show Podcast

OWN: Oprah Winfrey Network will offer “inspirational a-ha moments, ugly cries and surprises” from The Oprah Winfrey Show in The Oprah Winfrey Show The Podcast, starting Tuesday, March 3. The show will be available on Apple Podcasts and other podcast platforms. “As we head into a new decade, it’s a great time for fans of […]

Acast Launches Global Podcast Marketplace

Acast announced the launch of Acast Marketplace, for global buying across every podcast platform. Through Acast Marketplace, brands can access ads, sponsorship, and branded content. “The launch of Acast Marketplace is a significant moment for us,” said Joe Copeman, Global SVP of Sales. “We’ve invested five years in understanding and educating on how and whypodcast […]

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New Podcast 5-4 Tackles Supreme Court Cases

5-4, offering “an irreverent take on the U.S. Supreme Court’s past,” has arrived from Westwood One and Slow Burn co-creator and host of the Fiasco podcast Leon Neyfakh’s Prologue Projects. Each episode focuses on a pivotal case in which the Justices make one of the most important decisions in recent memory, dissecting it from every […]

Verint Expands Its Adobe Partnership for More Personalized Customer Journeys

A partnership between Verint Systems’  The Customer Engagement Company and Adobe is aimed at supporting more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the Adobe Experience Platform. Verint customers can magnify their Adobe digital analytics outcomes with Verint’s predictive model to increase customer satisfaction across every channel […]

Turner Mexico And Turner Columbia Turn to Parrot Analytics to Identify Consumer Behavior Trends

Turner Mexico and Turner Colombia have engaged Parrot Analytics to acquire  insights from a continuous study of consumer behavior, after Turner Colombia invited Parrot Analytics to share relevant trends for the Latin American media ecosystem at a recent meeting of the Latin American Media Advertising Council. At the meeting, Alejandro Rojas, Parrot Analytics’ Director of Applied Analytics, […]

Telecom, Technology, and Aviation Industry Leaders Team for HAPS Alliance

HAPS Alliance, an association of telecommunications, technology, aviation, and aerospace companies, has been created to advocate for High Altitude Platform Station (HAPS) business development with authorities in various countries, build a cooperative HAPS ecosystem, develop common product specifications and promote the standardization of HAPS network interoperability. “We are very encouraged that many leaders from across […]

Taboola Newsroom Announces New Subscription Offering

Discovery platform Taboola introduced a new subscription feature for Newsroom, to help publishers better understand and engage with subscribers, as well as acquire new subscribers. The feature allows publishers to see which articles are driving conversions, reduce churn by understanding how subscribers are engaging with content, and determine the “propensity to subscribe” of readers via […]

Google Rolls Out Search Chips in Gmail

Google has introduced search chips in Gmail, making it easier to sort and filter search results. Users can search a colleague’s name and further narrow results by selecting search chips like attachment type (Text document, Spreadsheet, PDF) or a specific timeframe, for example, or filter out certain results, like calendar invites.  “We’ve heard from our […]

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