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The UK government is “minded to intervene” over Sky’s proposed $2.1 billion acquisition of ITV’s TV networks and streaming assets, according to Culture Secretary Lisa Nandy.
But first: Can AI technology be used to provide better TV measurement data? VideoAmp definitely hopes so, and is investing a lot of time, effort and money into improving video ad performance for publishers and advertisers alike.
That didn’t take long. Skydance announced that Discovery+ is raising its prices just a week after the Paramount-Warner Bros. Discovery merger closed.
YouTube wants to have its cake and eat it, too. During a MIPCOM session on Monday in Cannes, YouTube Vice President Pedro Pina told attendees that the platform has no desire to replace traditional television.
TV keeps growing – and also getting tinier at the same time. Snips is repurposing popular TV shows into snackable short-form videos as vertical video consumption on mobile is on the rise.
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