A partnership between Verint Systems’  The Customer Engagement Company and Adobe is aimed at supporting more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the Adobe Experience Platform. Verint customers can magnify their Adobe digital analytics outcomes with Verint’s predictive model to increase customer satisfaction across every channel and improve business outcomes.

Organizations can leverage customer experience data to automate the process of predicting and acting on experience drivers, and take action on real-time insights  to drive meaningful outcomes, prioritizing improvements based on desired impacts.

“Verint and Adobe are natural partners in customer experience,” said Cody Crnkovich, head of platform partners and strategy at Adobe. “As companies look to further combine behavioral and attitudinal data for deeper visitor insights, we are pleased to offer our joint customers more robust, cross-channel VoC feedback through our integrations and to empower them to drive an exceptional experience every time.”