Editions

S4M Launches New Ad Format to Drive In-Store Visits

Drive-to-store platform S4M announced the release of a new ad format, the the Pass-to-Store, offering advertisers a method to drive incremental in-store visits with smart proximity- based push notification retargeting. Shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly into their mobile phone wallet, compatible with […]

The Future Belongs to Mobile, But Ad Spend Growth is Slow

By Charlene Weisler   Now, with more and more data coming from digital sources, mobile is emerging as a must have for marketers. Not only is it capturing individual behaviors, it also helps marketers map the consumer journey through location data, app usage and purchasing behavior. One would think that ad spend would follow but […]

Basis by Centro Expands Programmatic Advertising Capabilities

Advertising technology provider Centro announced the expansion of programmatic advertising capabilities for native and digital audio on its digital media platform, Basis. The platform integrations give advertisers access to more global ad opportunities, with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including […]

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It’s An Advertising Jungle Out There. Protecting Brands from Ad Fraud

By Charlene Weisler In the world of cybersecurity, experts are finding that both the demand and supply side of business requires greater protection from unsavory advertising environments and malicious advertising threats, eliminating digital risk while increasing ROI on ad-spend. To that end, CHEQ and RiskIQ formed a partnership that advances the industry, creates visibility and […]

11 Reality Shows Set in Alaska

Discovery Networks long ago realized that natural drama in inherent in the Alaskan wilderness, which explains why such a large number of the Alaska-based reality shows have appeared on their networks over the years. Many have come and gone, but these shows filmed in the great 49th state were all airing new episodes as recently […]

dataxu Unveils New Advanced TV Offering

Programmatic marketing software provider dataxu announced its TotalTV™ Marketplace, the largest curated advanced TV inventory marketplace available. Agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint™. As part of the TotalTV Marketplace, dataxu sees more than […]

Innovation in Live Dynamic Ad Insertion Boosts Sling TV Ad Revenue

DISH Media announced that Sling TV’s dynamic ad insertion into live streaming TV helped triple its advertising revenue in 2018. Sling saw significant growth in key focus areas enabled by DAI including targeted addressable advertising, particularly in cross-platform campaigns that are delivered to both Sling TV and DISH TV audiences with a single buy. “Targeted addressable […]

Tracking the Consumer Through Location Data

By Charlene Weisler The availability of location data through mobile has become a boon to marketers who are interested in tracking the consumer journey to purchase. Verve, a programmatic mobile display firm located in NYC, recently released their latest findings on the state of location data. The Value of Location Data In a world that […]

TV Time Strikes a Deal with 44 Blue Productions for Cross-platform Measurement Solution

TV tracking platform TV Time inked a subscription agreement with 44 Blue Productions for TVTime’s cross-platform measurement solution TVLytics. “TVLytics provides viewing and engagement data that helps production companies, media companies, studios, and advertisers understand consumer behaviors to better inform their content development and programming strategies,” TV Time CEO and Chairman Richard Rosenblatt tells Cynopsis. “Our […]

Top 10 Talent on Social

Quick – what do Fox News’ Sean Hannity, The Real Housewives of Atlanta’s Porsha Williams, and This Is Us’ Mandy Moore have in common? They all made the Top Ten Talent Events in Nielsen Social Content Ratings for the week of February 11. Ranked by total interactions across Facebook, Instagram and Twitter, the week’s social stars […]

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