Programmatic marketing software provider dataxu announced its TotalTV™ Marketplace, the largest curated advanced TV inventory marketplace available. Agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint™. As part of the TotalTV Marketplace, dataxu sees more than […]
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Innovation in Live Dynamic Ad Insertion Boosts Sling TV Ad Revenue
DISH Media announced that Sling TV’s dynamic ad insertion into live streaming TV helped triple its advertising revenue in 2018. Sling saw significant growth in key focus areas enabled by DAI including targeted addressable advertising, particularly in cross-platform campaigns that are delivered to both Sling TV and DISH TV audiences with a single buy. “Targeted addressable […]
Tracking the Consumer Through Location Data
By Charlene Weisler The availability of location data through mobile has become a boon to marketers who are interested in tracking the consumer journey to purchase. Verve, a programmatic mobile display firm located in NYC, recently released their latest findings on the state of location data. The Value of Location Data In a world that […]
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TV Time Strikes a Deal with 44 Blue Productions for Cross-platform Measurement Solution
TV tracking platform TV Time inked a subscription agreement with 44 Blue Productions for TVTime’s cross-platform measurement solution TVLytics. “TVLytics provides viewing and engagement data that helps production companies, media companies, studios, and advertisers understand consumer behaviors to better inform their content development and programming strategies,” TV Time CEO and Chairman Richard Rosenblatt tells Cynopsis. “Our […]
Top 10 Talent on Social
Quick – what do Fox News’ Sean Hannity, The Real Housewives of Atlanta’s Porsha Williams, and This Is Us’ Mandy Moore have in common? They all made the Top Ten Talent Events in Nielsen Social Content Ratings for the week of February 11. Ranked by total interactions across Facebook, Instagram and Twitter, the week’s social stars […]
Championing Television Targeting Through the ATSG
By Charlene Weisler Sometimes the best way to advance initiatives is to band together a group of frenemies and form a consortium. In the case of ATSG, (Advanced Target Standards Group), Discovery, ESPN, Fox, Turner and Viacom shared their expertise to accelerate the use of advanced targets in the buying and selling of TV advertising. […]
Kaltura Launches New Mobile SDK Service for Smoother Playback
Video tech company Kaltura, known for helping media companies and operators transform their services to Cloud TV, is launching a new mobile SDK service to help customers like Beeline/Vimpelcon provide faster, smoother playback for mobile devices regardless of their level of internet connectivity. To combat typical issues like play failures and boost flexibility for service […]
Nielsen Launches New Advanced Advertising Group
Nielsen has launched Nielsen Advanced Video Advertising, tasked with driving the company’s addressability initiatives forward, expanding and innovating addressable advertising for Smart TVs and beyond. The acquisition of addressable TV technology provider Sorenson Media is intended to accelerate the initiative. “It’s clear that a significant portion of TV advertising will be addressable long into […]
Amobee Announces Integration of Nielsen Data
Digital advertising technology company Amobee struck an agreement with Nielsen to provide Amobee with access to television viewing and online media consumption data to create and activate strategic audiences across linear and connected TV, digital video, and other programmatic media. “With consumers moving seamlessly between screens and devices, the technology needs to follow them, from […]
Lotame Launches Syndicate Online Marketplace
As second party data offers publishers a new revenue stream, data solutions company Lotame is jumping in with the launch of the Syndicate online marketplace. Lotame Syndicate has been available for a few years, but the new visual marketplace aims to give buyers more transparency to research and vet some of the sellers of second-party […]
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
