Innovation Station

Verizon Media Unveils Unified DOOH Solution

Verizon Media introduced a unified digital-out-of-home solution for DOOH publishers, giving them one provider to host, manage, stream, and monetize content. By pairing together the DOOH capabilities of Verizon Media’s SSP and DSP, along with a new integration with Verizon Digital Signage, Verizon Media is the only provider of an end-to-end DOOH content management and […]

DISH Media Partners with FreeWheel to Optimize Across Traditional Demo-Based and Addressable Linear TV

FreeWheel, A Comcast Company, is partnering with DISH Media to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household- level, addressable TV campaigns. FreeWheel developed the solution to meet a growing need among distributors and programmers for unification  between the various TV buying opportunities now […]

Write Label Unveils Software Platform to Manage TV Script Projects

Crowd-sourced writing solutions company Write Label has designed a proprietary software platform that manages TV script projects, and is customized to interface with enterprise customers. Recently, the platform worked with 12 local U.S. TV station groups for a pilot program that clearly demonstrated its efficacy in generating new revenue. The pilot included only revenue from new […]

Making the Case for AVOD Mobile Video Download

By Dan Hurwitz, Chief Revenue Officer, Penthera Mobile video download has become a feature that users rely on to solve some of their most persistent viewing issues. When they are somewhere without service — or when a finicky connection plagues them with constant buffering and interruptions— downloaded content comes to the rescue, letting them watch […]

Smithsonian Launching AR App for Apollo’s Moon Shot

Smithsonian Channel is launching an immersive AR app on Monday, June 24 that allows viewers to experience and interact with the full timeline of the Moon program through moments from the net’s six-part series Apollo’s Moon Shot. The app’s interactive features and  access to Apollo 11 artifacts from the Smithsonian’s National Air and Space Museum […]

Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths

Mindshare’s NeuroLab  has been launched with the goal of challenging long-held marketer assumptions around ad creative, storytelling, and more, and create new opportunities for brands to connect with consumers .   In the New York office of Mindshare U.S., the global media agency network of WPP, the NeuroLab uses medical-grade EEG (electroencephalogram) and GSR (galvanic skin response) technology […]

WarnerMedia Innovation Lab’s NYC Space Goes 5G

The WarnerMedia Innovation Lab announced its physical space in New York City will be powered by AT&T’s 5G network, making it one of AT&T’s first permanent 5G experience centers. The Lab also announced further details on its partnerships with WarnerMedia Ad Sales and with Xandr, AT&T’s advanced advertising and analytics company. The Lab will be […]

Nexstar Digital Launches TViQ Audience Solution

Nexstar Digital, announced the official launch of its proprietary TViQ audience solution, aimed at enabling advertisers to leverage local broadcast audience data to reach viewers at scale across all forms of digital video advertising. “TViQ leverages consumer intent data against advertiser verticals across Nexstar’s owned and operated station footprint to predict consumers in market for a […]

Yext Debuts Enhanced Search Offering

Yext, Inc., the platform for Brand Verified Answers in search, announced the next generation of the Yext platform, including enhancements enabling businesses to answer consumer questions about them via search, using voice assistants and chatbots, and on their own websites. “There’s a massive paradigm shift going on in the world of search from chaotic results […]