Kantar announced the launch of the Kantar Profiles Network, a new proprietary, single source access point, aimed at making it easier for CMOs and their marketing teams to develop or optimize marketing strategies based on human understanding at scale. This includes the ability to seamlessly and compliantly connect Kantar’s proprietary customer profile data with other […]
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How AI and Machine Learning Are Impacting Media
By Charlene Weisler New technology and how it is transforming traditional media was the main focus at the recent Streaming Media East conference. There’s no doubt AI and machine learning are impacting media, and according to a panel of experts, it will be a boon to both consumers and the media business. Nadine Krefetz, a […]
Once Disruptive, Video Games Are Being Disrupted
By Charlene Weisler Disruptions in the media industry occur constantly. But now it seems that the speed of disruptions, even among disruptors themselves is accelerating. The ARF noted that according a recent study by Axios, video games, which has disrupted media consumption, are undergoing a major usage/business change as well and the change is occurring […]
Looper Insights Offers a Platform for IP Owners to Take Control of Video Assets
Looper Insights, a UK-based company providing software-as-a-service (SaaS) technology to film and TV rights-owners and VoD stores, announced its launch. Founded by digital media and VOD specialist Lucas Bertrand, the platform was inspired by market research indicating that revenue from digital distribution could be significantly increased with better visibility, management, and optimization of film and […]
Wipster Adds Audio Review
Wipster has added audio compatibility for .MP3, .WAV and .M4A files enabling video creators, podcasters, audio engineers, and musicians, to dynamically share and receive feedback in real-time, eliminating email review from their workflow. Features include Waveform visualization for accurate feedback; time-code accurate commenting tools that are simple and intuitive for reviewers; .MP3, .WAV and .M4A […]
MediaKind Launches its Cygnus 360º as-a-Service Solution for Live Events
MediaKind, a global media technology leader, announced the launch of its Cygnus 360º as-a-Service (360aaS) solution for live events. As part of MediaKind’s Cygnus Solution this new, innovative offering provides a cloud-based workflow for live 360º video processing and multi-platform publishing service which enables consumers to become fully immersed and engaged in their favorite […]
Slomo.tv Launches World’s Smallest Video Replay System
At NAB (booth SL3829), Slomo.tv, a producer of cost-effective high performance video record and instant replay systems, will demonstrate the world’s smallest video broadcast grade replay server and videoReferee® system Ripley Plus in the form factor of the replay controller. The new Ripley Plus supports a 6Rec+6Search+2Play channels configuration, and can work as an 8-channel […]
Social Media Mapping: The Story Behind the Data
By Charlene Weisler There are many tools available for ascertaining the Who, What and Where of social media, often in the form of a data dump. But according to Michael Lieberman, Founder, Multivariate Solutions, companies like Twitter offer data visualization maps that more clearly define all of the attributes of a campaign, hashtag, meme, site […]
Verizon and NFL Team for Innovation Partnership
Verizon and the NFL teamed up for a two-year innovation partnership to jointly develop new products and services that utilize 5G and other future technologies to enhance NFL games and the overall fan experience. Initial three pillars include: ● In-Stadium Experience – Verizon and the NFL will develop new in-stadium mobile features designed to enhance […]
The Future of Story Telling Will Be VR
By Charlene Weisler Marketers continue to seek greater connection with consumers and viewers. Often this connection involves storytelling where the brand crafts a personality or enhanced presence in the consumer’s mind. Now, with the advancements of VR, there is the ability to accelerate this personalization, not just for products, but also for programming and public […]
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With MoonBall Media, Two Athletes Step Into New Careers
MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former...Cognitiv Goes OOH to Showcase the Power of AI
Cognitiv went big with its first brand campaign, showing agencies and brands the power of...AI’s Role in Media Buying and Planning
What role can – and should – AI play in media buying and planning? Heather...
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A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊