Looper Insights Offers a Platform for IP Owners to Take Control of Video Assets

Looper Insights, a UK-based company providing software-as-a-service (SaaS) technology to film and TV rights-owners and VoD stores, announced its launch. Founded by digital media and VOD specialist Lucas Bertrand, the platform was inspired by market research indicating that revenue from digital distribution could be significantly increased with better visibility, management, and optimization of film and TV assets on VoD stores. Looper Insights calculates that the optimization of data can help boost VOD revenues by at least 10%.

“E-commerce has evolved to offer excellent user interfaces and top-class analytics that benefit all parties, but entertainment distribution simply hasn’t kept pace,” said Bertrand. “It’s clear that the future of VOD distribution is smart and autonomous, but at this point distributors are flying blind. Looper Insights will help them realise the full earnings potential of their IP.”

Developed in-house exclusively for the film and TV industries, Looper Insights’ proprietary technology allows IP owners to see, manage and optimize their titles, enabling the management of availability, pricing, packaging and placement in each market and across each store. This is achieved via a single interface, powered by algorithms that turn data into actionable insights.

Among other functions, the platform allows companies to track and optimize merchandising, optimize artwork, drive social media ROI and make smarter distribution, pricing and marketing decisions based on observable sales trends analyzed with advanced AI and machine learning tools.

Prior to launching Looper Insights, Bertrand was CEO of VOD aggregator MoMedia, which specialized in documentaries, independent films and children’s content to iTunes, Google Play, Netflix and Amazon. The company also worked with brands including DreamWorks and Hasbro.

The development of Looper Insight’s software has been funded by a consortium of private investors. New venture capital partners are due to be announced in the coming weeks.

 

Related Stories

Cynopsis 03/01/24: Detective Olivia Benson gets a piece of NYC

Detective Olivia Benson gets a piece of NYC

Friday March 1, 2024 Today’s Premieres Apple TV+: The Completely Made-up Adventures of Dick Turpin BritBox: Murder Is Easy Food Network: Diners, Drive-ins and Dives at 9p Max: Selling the Hamptons Netflix: Anikulapo: Rise of the Spectre; Blood & Water; Furies; Maamia Legal Hai; My Name Is Loh Kiwan; Somebody Feed Phil Peacock: Megamind Rules […]

Cynopsis 02/29/24: Guest stars added for season three of “Hacks”

Thursday February 29, 2024 Today’s Premieres A+E: The First 48 Presents Critical Minutes at 8p BET+: Perimeter Hulu: Me, Hereafter Netflix: A Round of Applause; The Tourist; The Indrani Mukerjea Story: Buried Truth Peacock: Lil Stompers IN THE NEWS Just 2.5% of media dollars invested by the largest media holding companies went to diverse-owned companies […]

Kargo’s Winning Proposition for Multicultural Publishing

A CYNOPSIS MESSAGE FROM KARGO Wednesday February 28, 2024 Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media By E.B. Moss Kargo has come a long way since it first disrupted the mobile industry with ringtones and wallpaper 20 years ago. It evolved to offer comprehensive, cross-channel advertising solutions and then within […]

02/28/24: Cynopsis Jobs

jobs1

ACCOUNT REP: MPT NATIONAL CORPORATE SALES MARYLAND PUBLIC TELEVISION FOUNDATION REMOTE Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info

Cynopsis 02/28/24: NBC set to fete Jimmy Fallon

NBC set to fete Jimmy Fallon

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Time to re-allocate your linear cable spend. FETV delivers more Homes during Prime than notable networks like Comedy Central, E!, and MTV. Click here to contact Michael DuPont, EVP Ad Sales, for planning costs to review. Source Wednesday February 28, 2024 Today’s […]

CynCity

Cynsiders