Looper Insights Offers a Platform for IP Owners to Take Control of Video Assets

Looper Insights, a UK-based company providing software-as-a-service (SaaS) technology to film and TV rights-owners and VoD stores, announced its launch. Founded by digital media and VOD specialist Lucas Bertrand, the platform was inspired by market research indicating that revenue from digital distribution could be significantly increased with better visibility, management, and optimization of film and TV assets on VoD stores. Looper Insights calculates that the optimization of data can help boost VOD revenues by at least 10%.

“E-commerce has evolved to offer excellent user interfaces and top-class analytics that benefit all parties, but entertainment distribution simply hasn’t kept pace,” said Bertrand. “It’s clear that the future of VOD distribution is smart and autonomous, but at this point distributors are flying blind. Looper Insights will help them realise the full earnings potential of their IP.”

Developed in-house exclusively for the film and TV industries, Looper Insights’ proprietary technology allows IP owners to see, manage and optimize their titles, enabling the management of availability, pricing, packaging and placement in each market and across each store. This is achieved via a single interface, powered by algorithms that turn data into actionable insights.

Among other functions, the platform allows companies to track and optimize merchandising, optimize artwork, drive social media ROI and make smarter distribution, pricing and marketing decisions based on observable sales trends analyzed with advanced AI and machine learning tools.

Prior to launching Looper Insights, Bertrand was CEO of VOD aggregator MoMedia, which specialized in documentaries, independent films and children’s content to iTunes, Google Play, Netflix and Amazon. The company also worked with brands including DreamWorks and Hasbro.

The development of Looper Insight’s software has been funded by a consortium of private investors. New venture capital partners are due to be announced in the coming weeks.

 

Related Stories

04/01/20: Cynopsis Jobs

    We’re All In This TogetherJob-Seekers: Cynopsis Jobs Has Your BackWhen it comes to job security, no one is immune to the risks caused by COVID-19. Talented execs from all sectors of the industry are suddenly finding themselves out of work and we want to help. While some companies are forced to downsize due […]

04/01/20: Shrill gets third season order at Hulu

    A Cynopsis Message From A+E NETWORKS FOR 25 YEARSHISTORY HAS PROVIDED CONTEXTTO STORIES THAT MATTER 25 Years of Making a Difference.25 Years of Honoring our Past.25 Years of Protecting America’s Legacy.25 Years of HISTORY. HISTORY reminds you: STAY SAFE. STAY HEALTHY. STAY HOME.#WEAREWITHYOU Wednesday April 1, 2020 Tonight’s PremieresBounce: In the Cut at […]

Elite Tops Binge Report for the Week of March 23

TV Time’s Binge Report for the Week of March 23rd Elite (Netflix) 3.73% Brooklyn Nine-Nine (NBC) – 2.16% Friends (NBC) – 1.77% Grey’s Anatomy (ABC) – 1.75% The Walking Dead (AMC) – 1.58% Vikings (History) – 1.28% Riverdale (The CW) – 1.23% Dare Me (USA) – 1.18% The 100 (The CW) – 1.09% Lucifer (FOX) – 1.08% *The […]

Taboola Announces Collaboration with Moat

 Discovery platform Taboola announced a collaboration with Moat by Oracle Data Cloud to give Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. When buying on a vCPM model, advertisers will only pay for viewed impressions, and when buying on a CPCV model, advertisers will only […]

CynCity

Cynsiders

Instagram