TV tracking platform TV Time inked a subscription agreement with 44 Blue Productions for TVTime’s cross-platform measurement solution TVLytics. “TVLytics provides viewing and engagement data that helps production companies, media companies, studios, and advertisers understand consumer behaviors to better inform their content development and programming strategies,” TV Time CEO and Chairman Richard Rosenblatt tells Cynopsis. “Our unique understanding of consumer viewing trends is the key to creating good content.”

44 Blue’s digital studio, Ovrture, identified TV Time as an analytics tool that could help give a more direct line to consumers, and get more detailed consumer feedback and trends, said Stephanie Drachkovitch, President and Co-Founder, 44 Blue Productions, adding, “We’re excited to see how this data could inform both our creative and business operations.”

TVLytics offers a way to determine how talent and programming appeals to television fans based on first-hand insights from the viewers themselves. The TVLytics platform, with insights from the massive, engaged TV Time app community of 12 million registered users, has real-time viewing and engagement data spanning 65,000 television programs on more than 350 platforms.