Measure Up

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

 Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands. The combination of IRI’s sales data and Kantar’s brand data will enable clients to more effectively measure and optimize marketing programs against two business success drivers: long-term brand health and short-term sales. The joint solution aims to provide: Deeper consumer insights: […]

Final Version of MRC Standards Announced

The Media Rating Council  issued a final version of its Cross-Media Audience Measurement Standards, setting forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile, and produced in collaboration with an industry working group of more than 175 companies and supported by the ANA, 4As and […]

The Unconscious Path to Purchasing Decisions

By Charlene Weisler The mind works in mysterious ways, unless you are tracking the path to purchase. According to Daniel Codella, Senior Content Marketing Manager, Wrike, there are 7 psychological triggers that marketers can use to ascertain how consumers think and feel. Triggers are common psychological motivators, cognitive biases and behavior patterns. Knowing them can […]

Democratic Debates’ Strong Out-of-Home Performance

By Charlene Weisler Viewers are interested in what the Democratic candidates for President have to say. At least that is what the out-of-home viewership data shows. According to Tunity, the performances of the two recent Democratic debates, which aired at the end of July, reached millions of viewers and improved over the strong performances of […]

Brand Keys Ranks Most Innovative Tech Brands

By Charlene Weisler Brand Keys is a research company that measures brand loyalty and emotional connections to brands. For the past seven years they have conducted a study measuring consumers’ perceptions of tech brand innovation. According to the recently released report, 5,127 B2C, B2B, and D2C consumers aged 16-65 were polled to identify the top […]

The Fraud of Fake Influencer Marketing

By Charlene Weisler Fraud remains one of the top concerns for marketers and digital companies. A new study by cybersecurity company CHEQ found that 15% of all influencer ad dollars are spent on fake followers, costing brand advertisers a projected $1.3B globally in 2019. A study titled The Economic Cost of Bad Actors on the Internet; Fake Influencer Marketing […]

Horizon Media First Agency to Subscribe to Nielsen Advanced Audience

Horizon Media is the first media agency to subscribe to Nielsen Advanced Audience, announced the measurement company.  The suite of technology solutions (forecasting and posting) is aimed at unifying the planning, activation and measurement of audiences beyond age and gender (e.g., with attributes such as new parent or first-time car buyer). A long-time Nielsen client, Horizon […]

Comscore’s Latest TV Study Advises Breaking With Old Thinking

By Charlene Weisler When the currently accepted landscape shifts and changes, we tend to stick to familiar narratives that have informed us in the past. But as consumers explore a range of new viewing behaviors such as binge watching and cord-cutting, and discover new programs on a range on platforms and devices, sometimes the established […]

Nielsen Reveals the Trends in American Video Consumption

By Charlene Weisler According to the most recent Nielsen Total Audience Report, viewers are essentially creatures of habit. Overwhelmed by ever increasing content choices, Nielsen has found that viewers tend to stick with their familiar favorite shows. But, as Nielsen points out, as much as this is difficult for consumers, it is equally if not […]

Takeways From the Programmatic TV Summit

By Charlene Weisler “It’s TV but not quite TV anymore,” posited Tim Hanlon, Founder and CEO, Vetere Group. Randi Schatz, VP, Market Leader of Media Entertainment, Future plc, called it, “the most transformational topic in media today with rapidly changing developments offering a myriad of opportunity and challenges to TVs technological future.” Arguably one of […]