Horizon Media First Agency to Subscribe to Nielsen Advanced Audience

Horizon Media is the first media agency to subscribe to Nielsen Advanced Audience, announced the measurement company.  The suite of technology solutions (forecasting and posting) is aimed at unifying the planning, activation and measurement of audiences beyond age and gender (e.g., with attributes such as new parent or first-time car buyer). A long-time Nielsen client, Horizon Media will now have a seamless process to execute advanced audience-based buys, solving the complexities of data and workflow that come up as a result of leveraging advanced audience data sets. 

“For many years we have been believers of the importance of advanced audiences and have heavily invested time and resources to provide our clients a more holistic view of their total consumers,” said Michele Donati, Senior Vice President, Managing Director of WHERE, Horizon Media. “This agreement is an evolution of our commitment to advertiser-defined audiences and we are excited to work with Nielsen to unlock the full potential and value that advanced audiences have to offer.” 

n the pre-planning stage of ad buying, Nielsen Advanced Audience’s Forecasting Solution provides Horizon Media the ability to understand the impressions available for any advanced audience segment in relation to key age/gender buying demos, prospectively for four calendar quarters, across all national TV networks. With the Nielsen Advanced Audience Posting Solution, Horizon Media can now understand national TV commercial impressions and unique reach for any advanced target across a national ad schedule or telecast list. Horizon Media also receives advanced target Universe Estimates, which is a foundational part of any advanced audience transaction. 

“We have a history of using advanced audience segments during the planning process, however, the value of these data-defined audiences are even greater when they are used for activation and post campaign measurement,” said Samantha Rose, Senior Vice President of Video Investment, Horizon Media. “The innovative nature of Nielsen Advanced Audience  enables us to breakdown existing silos and create a seamless workflow which will allow us to stay ahead of the curve as the industry moves towards transacting on segments beyond age and gender.”

Related Stories

01/31/23: Bill Maher lands late night slot on CNN

Bill Maher lands late night slot on CNN

Tuesday January 31, 2023 Today’s Premieres Netflix: Cunk on Earth PBS: Fight the Power: How Hip Hop Changed the World at 9p Today’s Finale Food Network: Chef Dynasty: House of Fang at 9p IN THE NEWS Paramount Global is fully integrating Showtime into Paramount+ across streaming and linear platforms later this year, rebranding Showtime as […]

01/30/23: Cynopsis Media Tech Update

nfl tech

Monday January 30, 2023 Netflix is partnering with dating app Bumble for “Netflix Nights In,” a game that asks users questions about a Netflix show. Each Monday, a different series will be featured. “When we’re getting to know someone, it’s human nature to try and find common interests. It gives you something to bond over […]

01/29/23: Cynopsis Jobs

man balloons

SALES MANAGER NEXSTAR MEDIA GROUP INDIANAPOLIS Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info […]

01/27/23: NBC throwing Carol Burnett a birthday bash

Friday January 27, 2023 Today’s Premieres Apple TV+: Shrinking Netflix: The Snow Girl; Lockwood & Co.; Kings of Jo’burg Saturday’s Premiere BBC America: Frozen Planet II at 8p Sunday’s Premieres TLC: 90 Day Fiancé: The Other Way Travel Channel: Michigan Hell House at 9p IN THE NEWS Shortly after dropping right-wing channel Newsmax, DirecTV announced […]

CynCity

Cynsiders