LiveRamp has entered into an agreement to acquire measurement company Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “While TV continues to be the most engaging screen in the household, the landscape is shifting,” said Scott Howe, CEO […]
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Key Takeaways From the Cynopsis Measurement & Data Conference
By Charlene Weiser, who covered the Cynopsis Measurement & Data Conference earlier this month We are operating in an ecosystem that continuously expands and deepens. There is more data than ever before and more companies jockeying, joining together and otherwise expanding and deepening their relationships with consumers, creatives and advertisers. How can we best navigate […]
Gracenote Announces Video Popularity Score
Nielsen’s Gracenote announced the launch of Gracenote Video Popularity Score, a new data offering aimed at helping entertainment providers more effectively understand the TV shows and movies that viewers want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote’s Advanced Discovery suite of metadata […]
How Short Can Ads Be? The ARF Studies the Impact of Six-Second Ads
By Charlene Weisler The ARF and TVision recently released a study examining the impact of six-second ads, offering best practices for those who wish to implement. The study, announced in the recent ARF NYCU email, was conducted between October 2017 and May 2018 and tracked participants’ presence and visual attention through a set-top meter using […]
Tru Optik Launches Tru Optik Political Data Cloud
With the 2020 U.S. election cycle expected to be the most expensive in history, audience intelligence and data-management platform Tru Optik announced the launch of the Tru Optik Political Data Cloud, enabling political advertisers to use both OTT and streaming audio to target specific voter groups on a local, state or national level across factors like party […]
Striving for Gender Equality: Screenvision Partners with Geena Davis Institute on Gender in Media
By Charlene Weisler In a time of hesitancy among some media companies to take action in support of women’s rights, Screenvision is stepping up, says Christine Martino, EVP Ad Sales. Her company has entered into a partnership with Geena Davis Institute on Gender in Media to raise awareness of gender bias in Hollywood. “Screenvision […]
Sizing Up Advertising’s Future
By Charlene Weisler Video advertising is not only on a healthy trajectory, it will be powered by programmatic, according to Lauren Fisher, Principal Analyst, eMarketer who presented research findings at the recent VideoNuze conference. “U.S. advertisers invest nearly 2 times the amount of dollars in digital for every $1 in television spending today,” she […]
Simulmedia’s Dave Morgan Seeks Bold Change
By Charlene Weisler Dave Morgan, CEO Simulmedia, made headlines recently when he resigned from the board of the ARF, citing the need for bolder action in fixing ad measurement. According to Morgan, “We do not have a trusted way to measure the basics of impression reach and frequency across channels, even just the big media […]
Filling the Gaps in TV Measurement
George Musi, EVP of Marketing Sciences for Publicis OneTeam – Citi, and a featured speaker at the Cynopsis Measurement & Data Conference , offers a preview of the insights on filling the gaps in media measurement that will be explored at the June 11 event. Cynopsis: What are the top two issues facing media execs […]
Getting Emotional with Movies at the Screenvision Upfront
By Charlene Weisler “The true magic of cinema,” stated John Partilla, CEO Screenvision Media, “engages audiences through emotions” and creates “moments of wonder.” Screenvision’s 2019 upfront, held at the Ziegfeld Theater, highlighted not only the unique experience of attending a movie in a theater but also the unique quality of that type of content. “The […]
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Critics’ Choice Awards Spotlights SeeHer Movement
A SeeHer Series By Patty Kerr, Co-Founder, Strategic Advisor, SeeHer “The privilege of a...Pioneers for Change
A SeeHer Series The SeeHer Gender Equality Measure (GEM®) pioneered the quantitative measurement of...Modernizing the Media Salesforce
By the Media Ad Sales Council Never has the adage “Don’t look back, you’re not...
