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The media world is awash in “more” – more data than ever before and more companies boasting the best solutions for programmers and advertisers to increase revenue, reach niche consumer groups, map the consumer journey and harness omni-channel efficiences. Questions of attribution, the most promising metrics and the most effective means of reaching that highly specific consumer continue to roil the business. Consultancy companies are suddenly in the competitive mix, placing stress on an already fraught agency model. That’s why the Cynopsis Measurement and Data Conference is here –  to accurately assess the impact of all of these pressures on the media business – and help you chart a clear path to success – from now, into 2020.

Speakers

Jonathan Bohm

VP, Insights & Measurement, Portfolio Solutions
NBCUniversal

Dan Calpin

GM, Bain Media Lab
Bain & Company

Robbie Caploe

Publisher
Cynopsis

Bill Daddi

President
Daddi Brand Communications

Julie DeTraglia

VP & Head of Research
hulu

Hadassa Gerber

Chief Research Officer
TVB

Caroline Horner

Co-founder
Spicy Tequila

Jane Clarke

CEO, Managing Director
Coalition for Innovative Media Measurement (CIMM)

George Ivie

Executive Director & CEO
Media Rating Council

Helen Katz

SVP, Global Director
Publicis Spine

Michael Lamb

Partner
McKinsey & Company

Steven Lanzano

President & CEO
TVB

Jed Meyer

Director, Brand Measurement
Google

Rob Jayson

EVP, Insights & Analytics
USIM

George Musi

EVP, Head of Data, Analytics & Insights
Blue 449

Wael Sabra

VP, Product
a4-media

Tim Spengler

President, M1
Dentsu Aegis Network

Beth Rockwood

SVP, Portfolio Research
Turner

Tom Xenos

Director, Advanced Advertising
Omnicom Media Group

Dr. Maggie Zhang

SVP, Video Research & Insights
Dentsu Aegis Network

Jonathan Steuer

Chief Research Officer
Omnicom Media Group

Agenda

  1. 11:30 am - 12:15 pm

    Registration & Networking lunch

  2. 12:15 pm - 12:40 pm

    The Lightning Round: What’s New, What’s Next

    In this 25-minute speed session to launch the conference, industry leaders reveal the latest in measurement and data challenges, including ad labelling, a universal ID, new currency metrics controversies (are traditional ratings less relevant, compared with measuring engagement, attention or delivery?) and best practices in multi-touch, multi-platform, and multi-media attribution models.
    • Jane Clarke

      Jane Clarke

      CEO, Managing Director
      Coalition for Innovative Media Measurement (CIMM)
    • George Ivie

      George Ivie

      Executive Director & CEO
      Media Rating Council
    • Hadassa Gerber

      Hadassa Gerber

      Chief Research Officer
      TVB
  3. 12:40 pm - 1:15 pm

    Solving The Data Jigsaw Puzzle

    Missing and overlapping data is leading to lost revenue and content opportunities for programmers and cost redundancies for agencies. To capture and leverage the various available datasets from competing third party syndicated services, to walled garden and siloed first party owners, media pros are finding that there are solutions that offer both unique as well as common services and capabilities. Not understanding the entire picture can skew analysis and reporting, resulting in revenue reduction or overpayment. We’ll put the pieces together for you so your dollars are well invested.
  4. 1:15 pm - 1:40 pm

    The Agency & Network Tango: Who’s leading and Who’s Following?

    Media companies and ad agencies are in a mutually painful dance to retain and strengthen their business models. Experts from national and local sales and programming talk about the current landscape, best practices, productive models and actionable solutions.

    We’ll address:
    • Buying on targeted audiences but delivering (and guaranteeing) on age and gender: Is this an outdated mode of media model?
    • Experimenting with different attribution models to prove ROI: Which ones are truly accurate?
    • The digitization of television and the proliferation of programming competitors: Will linear TV survive?
    • Helen Katz

      Helen Katz

      SVP, Global Director
      Publicis Spine
    • Jed Meyer

      Jed Meyer

      Moderator
      Director, Brand Measurement
      Google
    • Beth Rockwood

      Beth Rockwood

      SVP, Portfolio Research
      Turner
    • Steven Lanzano

      Steven Lanzano

      President & CEO
      TVB
  5. 1:40 pm - 1:55 pm

    Networking Break

  6. 1:55 pm - 2:30 pm

    Beyond Traditional Ratings: the Crisis of TV Measurement

    A revolution is brewing in measurement. SVOD monthly subscriptions have exceeded pay TV subscriptions among US consumers. This shift makes duplication of audience measurement a critical issue for measurement companies, and a challenge for networks to deliver clear results to their clients. With the plethora of datasets available to dissect audience, as well as more metrics available to track campaign and content performance, the question must be raised: Are we abandoning the ratings sytem for the new world of digital-first video landscape? Experts reveal where they see measurement best practices headed in the next two years.
    • Caroline Horner

      Caroline Horner

      Moderator
      Co-founder
      Spicy Tequila
  7. 2:30 pm - 3:05 pm

    Taking it In-House: How Brands Are Measuring and Interpreting Data Themselves

    Now more than ever, networks need to understand what brands want and need. You’ll hear from agencies working with category leaders and brands themselves,  presenting case studies of their major initiatives from the past year and how their results have used content to increase revenue, lift brand awareness, discover new target audiences and improve ROI. Hear what matters to them, where they’re headed in 2020, and how networks can work with them so that both sides succeed.
    • Rob Jayson

      Rob Jayson

      EVP, Insights & Analytics
      USIM
    • George Musi

      George Musi

      EVP, Head of Data, Analytics & Insights
      Blue 449
    • Jonathan Steuer

      Jonathan Steuer

      Moderator
      Chief Research Officer
      Omnicom Media Group
  8. 3:05 pm - 3:35 pm

    Consultancies and their Impact on the Business

    Established consultancies are increasingly expanding their range of influence in the media industry, offering new ways of utilizing data and creating efficiencies. But their efforts are infringing on agencies. Hear from representatives from the major consultancy groups describe what they’re doing, why they’re doing it, and how we can (hopefully) all succeed together.
    • Bill Daddi

      Bill Daddi

      Moderator
      President
      Daddi Brand Communications
    • Michael Lamb

      Michael Lamb

      Partner
      McKinsey & Company
    • Dan Calpin

      Dan Calpin

      GM, Bain Media Lab
      Bain & Company
  9. 3:35 pm - 3:40 pm

    Trivia Game

  10. 3:40 pm - 3:55 pm

    Networking Break

  11. 3:55 pm - 4:35 pm

    Advanced Advertising, OTT & Finding the Cross-Platform Solution

    This year has been the moment for advertisers to pour money into digital video, thanks to the growing dominance of OTT platforms and advanced advertising capabilities. But cross-platform measurement across all methods of inventory remains elusive. We’ll hear from those who are winning the race in developing cross platform measurement that allows for frequency across the major OTT platforms, with Nielsen guarantees, plus specific data overlays.
    • Jonathan Bohm

      Jonathan Bohm

      VP, Insights & Measurement, Portfolio Solutions
      NBCUniversal
    • Wael Sabra

      Wael Sabra

      VP, Product
      a4-media
    • Julie DeTraglia

      Julie DeTraglia

      VP & Head of Research
      hulu
    • Dr. Maggie Zhang

      Dr. Maggie Zhang

      SVP, Video Research & Insights
      Dentsu Aegis Network
    • Tom Xenos

      Tom Xenos

      Director, Advanced Advertising
      Omnicom Media Group
  12. 4:35 pm - 4:50 pm

    Keynote: Viewers, Content & the Future of Data: Where Will It Lead?

    Consumer behavior is transforming, disconnecting from traditional behaviors and creating new branding and affinity interactions, which affect how we will interpret and use data in 2020 and beyond. Our keynote speaker will talk about how data is in turn leading to better programming, and thus more advertising.
    • Tim Spengler

      Tim Spengler

      President, M1
      Dentsu Aegis Network
  13. 4:50 pm - 5:00 pm

    The Baker’s Dozen: 13 Key Takeaways from the Day

    • Robbie Caploe

      Robbie Caploe

      Publisher
      Cynopsis

Attendees

Reasons to Attend

"You’ll leave a half day with us well-armed with the necessary knowledge to create and assess a variety of advertising solutions."

Robbie Caploe, Publisher

Cynopsis

"I thoroughly enjoyed all of it and learned a lot!"

Eric K, Director of Research

WABC-TV

"Well run event, great speakers and insights for the market."

Adam S., Sr. Research Analyst

NBC

"The agenda, speakers, and conversation were tremendous."

Steve P

"2019 is the year the industry comes together around measurement"

Laura Molen, President, Ad Sales & Partnerships

NBCU

Venue

CNVS

635 West 42nd Street
New York, NY 10036
(212) 967-7003

Cynopsis’ Measurement & Data Conference will take place at CNVS, which is located just a few steps from Times Square by the Hudson River.

Pricing

  • Super Early Bird

    $595
    Valid until
    March 01, 2019

  • Early Bird

    $795
    Valid until
    April 12, 2019

  • Regular Rate

    $895
    Valid until
    May 17, 2019

  • Last Chance

    $995
    Valid until
    June 06, 2019

Sponsors

Why Sponsor

To reach your existing and potential clients, you’ll want to take advantage of the business environment that the Cynopsis Measurement & Data Conference provides. You’ll meet the decision makers from every category in the measurement and data space, from broadcast and cable networks, to digital publishers, and more. A Cynopsis sponsorship puts you in the center of the conversation, whether you’re speaking on a panel or solo, presenting research, or upping your brand’s awareness. Don’t miss out on the most important measurement event of the year.

Contact Us

Mike Farina

VP, Sales & Marketing

mike@cynopsis.com

203.218.6480

Albert Nassour

Director, Strategic Partnerships

Who Should Sponsor

  • Measurement companies
  • Research companies
  • Analytics companies
  • Audience targeting companies
  • Addressable advertising companies
  • Technology companies
  • SEO platforms

Available sponsorship packages include (but are not limited to): on-site and digital branding, printed and/or newsletter ads, panel positions, tickets, vip bags, and more.

Questions

Have a question and need to chat with somebody? Contact us at events@cynopsis.com or 1-800-777-5006.