"I thoroughly enjoyed all of it and learned a lot!"
The media world is awash in “more” – more data than ever before and more companies boasting the best solutions for programmers and advertisers to increase revenue, reach niche consumer groups, map the consumer journey and harness omni-channel efficiencies. Questions of attribution, the most promising metrics and the most effective means of reaching that highly specific consumer continue to roil the business. Consultancy companies are suddenly in the competitive mix, placing stress on an already fraught agency model. That’s why the Cynopsis Measurement and Data Conference is here – to accurately assess the impact of all of these pressures on the media business – and help you chart a clear path to success.
“2019 is the year the industry comes together around measurement” -Laura Molen, President, Ad Sales & Partnerships (NBCU)
Media companies and ad agencies are in a mutually painful dance to retain and strengthen their business models. Experts from national and local sales, automated technology and programming talk about the current landscape, best practices, productive models and actionable solutions.
We’ll address:
A revolution is brewing in measurement. SVOD monthly subscriptions have exceeded pay TV subscriptions among US consumers. This shift makes duplication of audience measurement a critical issue for measurement companies, and a challenge for networks to deliver clear results to their clients. With the plethora of datasets available to dissect audience, as well as more metrics available to track campaign and content performance, the question must be raised: Are we abandoning the ratings system for the new world of digital-first video landscape? Experts reveal where they see measurement best practices headed in the next two years.
Now that data is providing true person identity, better personalization and proven marketing results, are you ready to do what’s necessary — and what consumers now expect brands to do? Tim Spengler will unpack the key ways that marketers can and should be leveraging data to create successful people-based marketing that makes brands matter more.
635 West 42nd Street
New York, NY 10036
(212) 967-7003
Cynopsis’ Measurement & Data Conference will take place at CNVS, which is located just a few steps from Times Square by the Hudson River.
To reach your existing and potential clients, you’ll want to take advantage of the business environment that the Cynopsis Measurement & Data Conference provides. You’ll meet the decision makers from every category in the measurement and data space, from broadcast and cable networks, to digital publishers, and more. A Cynopsis sponsorship puts you in the center of the conversation, whether you’re speaking on a panel or solo, presenting research, or upping your brand’s awareness. Don’t miss out on the most important measurement event of the year.
203.218.6480
917.545.3129
Available sponsorship packages include (but are not limited to): on-site and digital branding, printed and/or newsletter ads, panel positions, tickets, vip bags, and more.
Have a question and need to chat with somebody? Contact us at [email protected] or 1-800-777-5006.