"I thoroughly enjoyed all of it and learned a lot!"
The media world is awash in “more” – more data than ever before and more companies boasting the best solutions for programmers and advertisers to increase revenue, reach niche consumer groups, map the consumer journey and harness omni-channel efficiencies. Questions of attribution, the most promising metrics and the most effective means of reaching that highly specific consumer continue to roil the business. Consultancy companies are suddenly in the competitive mix, placing stress on an already fraught agency model. That’s why the Cynopsis Measurement and Data Conference is here – to accurately assess the impact of all of these pressures on the media business – and help you chart a clear path to success.
“2019 is the year the industry comes together around measurement” -Laura Molen, President, Ad Sales & Partnerships (NBCU)
In this 25-minute speed session to launch the conference, industry leaders reveal the latest in measurement and data challenges, including ad labelling, a universal ID, new currency metrics controversies (are traditional ratings less relevant, compared with measuring engagement, attention or delivery?) and best practices in multi-touch, multi-platform, and multi-media attribution models.
Missing and overlapping data is leading to lost revenue and content opportunities for programmers and cost redundancies for agencies. To capture and leverage the various available datasets from competing third party syndicated services, to walled garden and siloed first party owners, media pros are finding that there are solutions that offer both unique as well as common services and capabilities. Not understanding the entire picture can skew analysis and reporting, resulting in revenue reduction or overpayment. We’ll put the pieces together for you so your dollars are well invested.
Media companies and ad agencies are in a mutually painful dance to retain and strengthen their business models. Experts from national and local sales, automated technology and programming talk about the current landscape, best practices, productive models and actionable solutions.
A revolution is brewing in measurement. SVOD monthly subscriptions have exceeded pay TV subscriptions among US consumers. This shift makes duplication of audience measurement a critical issue for measurement companies, and a challenge for networks to deliver clear results to their clients. With the plethora of datasets available to dissect audience, as well as more metrics available to track campaign and content performance, the question must be raised: Are we abandoning the ratings system for the new world of digital-first video landscape? Experts reveal where they see measurement best practices headed in the next two years.
Now more than ever, networks need to understand what brands want and need. You’ll hear from agencies working with category leaders and brands themselves, presenting case studies of their major initiatives from the past year and how their results have used content to increase revenue, lift brand awareness, discover new target audiences and improve ROI. Hear what matters to them, where they’re headed in 2020, and how networks can work with them so that both sides succeed.
Established consultancies are increasingly expanding their range of influence in the media industry, offering new ways of utilizing data and creating efficiencies. But their efforts are infringing on agencies. Hear from representatives from the major consultancy groups describe what they’re doing, why they’re doing it, and how we can (hopefully) all succeed together.
This year has been the moment for advertisers to pour money into digital video, thanks to the growing dominance of OTT platforms and advanced advertising capabilities. But cross-platform measurement across all methods of inventory remains elusive. We’ll hear from those who are winning the race in developing cross platform measurement that allows for frequency across the major OTT platforms, with Nielsen guarantees, plus specific data overlays.
Now that data is providing true person identity, better personalization and proven marketing results, are you ready to do what’s necessary — and what consumers now expect brands to do? Tim Spengler will unpack the key ways that marketers can and should be leveraging data to create successful people-based marketing that makes brands matter more.
"I thoroughly enjoyed all of it and learned a lot!"
"Well run event, great speakers and insights for the market."
"The agenda, speakers, and conversation were tremendous."
635 West 42nd Street
New York, NY 10036
Cynopsis’ Measurement & Data Conference will take place at CNVS, which is located just a few steps from Times Square by the Hudson River.
To reach your existing and potential clients, you’ll want to take advantage of the business environment that the Cynopsis Measurement & Data Conference provides. You’ll meet the decision makers from every category in the measurement and data space, from broadcast and cable networks, to digital publishers, and more. A Cynopsis sponsorship puts you in the center of the conversation, whether you’re speaking on a panel or solo, presenting research, or upping your brand’s awareness. Don’t miss out on the most important measurement event of the year.
Available sponsorship packages include (but are not limited to): on-site and digital branding, printed and/or newsletter ads, panel positions, tickets, vip bags, and more.