Media companies and ad agencies are in a mutually painful dance to retain and strengthen their business models. Experts from national and local sales, automated technology and programming talk about the current landscape, best practices, productive models and actionable solutions.

We’ll address:

• Buying on targeted audiences but delivering (and guaranteeing) on age and gender: Is this an outdated mode of media model?
• Experimenting with different attribution models to prove ROI: Which ones are truly accurate?
• The digitization of television and the proliferation of programming competitors: Will linear TV survive?

A revolution is brewing in measurement. SVOD monthly subscriptions have exceeded pay TV subscriptions among US consumers. This shift makes duplication of audience measurement a critical issue for measurement companies, and a challenge for networks to deliver clear results to their clients. With the plethora of datasets available to dissect audience, as well as more metrics available to track campaign and content performance, the question must be raised: Are we abandoning the ratings system for the new world of digital-first video landscape? Experts reveal where they see measurement best practices headed in the next two years.

Now that data is providing true person identity, better personalization and proven marketing results, are you ready to do what’s necessary — and what consumers now expect brands to do? Tim Spengler will unpack the key ways that marketers can and should be leveraging data to create successful people-based marketing that makes brands matter more.