Editions

NBCUniversal Expands Partnership with Data Plus Math

NBCUniversal is continuing its push towards performance-based guarantees by expanding its partnership with analytics company Data Plus Math to measure the impact of advertising campaigns, offering in-flight measurement of linear, VOD addressable and OTT ad inventory, with attribution of business outcomes. “This is an important step in NBCUniversal’s journey towards outcomes-based measurement that delivers on […]

Taboola Partners with Business Insider

Discovery platform Taboola struck an exclusive two-year partnership with Business Insider to integrate the Taboola Feed on desktop and mobile web. Under the partnership, Business Insider launched Taboola Feed to provide readers with personalized content.   Taboola Feed encourages audiences on the web to stay engaged on a publisher’s site by scrolling through a personalized […]

LiveRamp Expands IdentityLink to Include Connected TV

Identity platform LiveRamp is expanding the capabilities of its IdentityLink platform to include Connected TV. Linking Connected TV identifiers to the LiveRamp omnichannel identity graph is intended to allow marketers and advanced TV ecosystem partners to simplify campaign planning, targeting and measurement, and offer consumers a consistent brand experience across TV, OTT and digital.   […]

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Optimism Offsets Measurement Challenges at the CIMM Summit

By Charlene Weisler At CIMM’s annual Cross Platform Video Measurement and Data Summit, now in its 8th year,  Jane Clarke, CEO and Managing Director, CIMM announced the launch of TAXI Complete, a long term initiative dedicated to facilitating cross platform measurement through the use of content labels for programming (EDIR) and ads (Ad-ID). Panels on […]

10 Addictive Reality Shows

There’s a good reason Bravo seems to have umpteen iterations of its Real Housewives franchise. Those shows are addictive. So are The Voice, Dancing With the Stars, America’s Got Talent and other talent competition series that spur viewers to participate by voting for their favorite contestants. But there are a lot of other reality series […]

7 Things Not to Do Your First Day on the Job

It can take a while for anyone to get settled in at a new job, which is why it’s always important to try to get off on the right foot. For anyone about to report for work at a new place, here are 7 things not to do your first day.   Arrive late. Seems […]

What is Incrementality?

By Charlene Weisler Incrementality measures the incremental effect or ‘ lift’ the advertising effort brings above the baseline conversion rate for a target population. Advertisers tend to already know who are most inclined to buy their product. With incrementality, the question becomes, what is the effect of the ads on that consumer above and beyond […]

Cloud Dubbing: A New Way to Work With Voice Artists

ZOO Digital recently finished a project with Lionsgate, working on the Latin American Spanish dub of Lars Von Trier’s art-house drama Dogville. The dub was recorded entirely using  “cloud dubbing,” with voice artists working on the project from all around Latin America, connected by cloud technology, led by ex-Disney creative director Raúl Aldana. It’s a […]

GeoPath Upends the World of Out of Home Measurement

By Charlene Weisler In a world where we are more and more likely to use our mobile phones for a range of activities, the data collected from these devices are proving to be very helpful to advertisers, behaviorists and marketers. Kym Frank, President of the OOH trade organization, GeoPath, has just released a new measurement […]

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