Discovery platform Taboola struck an exclusive two-year partnership with Business Insider to integrate the Taboola Feed on desktop and mobile web. Under the partnership, Business Insider launched Taboola Feed to provide readers with personalized content.
Taboola Feed encourages audiences on the web to stay engaged on a publisher’s site by scrolling through a personalized stream of content, video, and other experiences the user might be interested in discovering next. “Integrating Taboola into both our desktop and mobile web has led to more user engagement, while also providing us with an additional valuable source of revenue,” said Rich Kennedy, SVP, Business & Audience Development at Business Insider.
“Maintaining sustainable revenue streams with superior user experiences is a key priority for digital media companies today,” said Adam Singolda, founder and CEO of Taboola. “By implementing Taboola Feed, Business Insider is helping their audiences find new, useful information during their ‘moments of next’ in a high-quality setting. We are honored to continue our work with the team at Business Insider, supporting their deep commitment to quality journalism….Business Insider is known for its innovation in terms of both content and audience engagement.”
The deal follows recent partnerships of Taboola Feed including Tribune Publishing, The Weather Company and Le Figaro.