By Charlene Weisler J. Walker Smith, Chief Knowledge Officer, Kantar, has seen the media ecosystem shift as overall transformations and changing consumer behaviors place different challenges to brands. “The largest companies in the world are experiencing no topline growth,” he said. But while “the macro forces have changed, lifestyle and needs have changed,” companies for […]
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Nielsen’s Take on the Accuracy of Big Data
By Charlene Weisler While many programmers have found that set top box data is immensely useful, Nielsen offers caution. Their take, as per a recent Nielsen NewsWire blog post, is that set top box data alone does not give the full picture of who is watching. They advise that this data should not be […]
Project OAR Aims for Addressable TV Ads by 2020
Addressable ads on television may be coming sooner rather than later. “Project OAR” (as in Open Addressable Ready) is a new consortium with the goal of putting together a technology platform and media partners capable of delivering targeted advertising in linear and on-demand on smart TVs – by 2020. Count in AMC Networks, Disney Media Networks, NBCUniversal, […]
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Nielsen’s Media Pulse Study Looks at Women and Multicultural Consumers’ Media Behaviors
By Charlene Weisler Nielsen has just released the results of a Media Pulse study that examines women and multicultural consumers’ mobile media behaviors – how they’re using technology and how it compares to the country at large. Here are the key highlights for Women: Women spend 6% more time using apps and the web on […]
Boomers. Are Advertisers Missing Out?
By Charlene Weisler Are Boomers a missed opportunity? Youth has always been a desired target demographic group for advertisers. But the genus of this attraction started in the 1960s when the youth oriented ABC network decided to shift the conversation from strictly male and female audience targeting to age and gender. In other words, […]
S4M Launches New Ad Format to Drive In-Store Visits
Drive-to-store platform S4M announced the release of a new ad format, the the Pass-to-Store, offering advertisers a method to drive incremental in-store visits with smart proximity- based push notification retargeting. Shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly into their mobile phone wallet, compatible with […]
The Future Belongs to Mobile, But Ad Spend Growth is Slow
By Charlene Weisler Now, with more and more data coming from digital sources, mobile is emerging as a must have for marketers. Not only is it capturing individual behaviors, it also helps marketers map the consumer journey through location data, app usage and purchasing behavior. One would think that ad spend would follow but […]
Basis by Centro Expands Programmatic Advertising Capabilities
Advertising technology provider Centro announced the expansion of programmatic advertising capabilities for native and digital audio on its digital media platform, Basis. The platform integrations give advertisers access to more global ad opportunities, with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including […]
It’s An Advertising Jungle Out There. Protecting Brands from Ad Fraud
By Charlene Weisler In the world of cybersecurity, experts are finding that both the demand and supply side of business requires greater protection from unsavory advertising environments and malicious advertising threats, eliminating digital risk while increasing ROI on ad-spend. To that end, CHEQ and RiskIQ formed a partnership that advances the industry, creates visibility and […]
11 Reality Shows Set in Alaska
Discovery Networks long ago realized that natural drama in inherent in the Alaskan wilderness, which explains why such a large number of the Alaska-based reality shows have appeared on their networks over the years. Many have come and gone, but these shows filmed in the great 49th state were all airing new episodes as recently […]
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
