By Charlene Weisler The data analytics company 605 just announced that its dataset will now include Inscape’s viewing data, expanding 605’s footprint to more than 20 million U.S. homes. Inscape is a wholly-owned subsidiary of VIZIO and a leading provider of automatic content recognition (ACR) technologies and cross-screen metrics. Previously known as Cognitive, VIZIO is […]
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Social Media Mapping: The Story Behind the Data
By Charlene Weisler There are many tools available for ascertaining the Who, What and Where of social media, often in the form of a data dump. But according to Michael Lieberman, Founder, Multivariate Solutions, companies like Twitter offer data visualization maps that more clearly define all of the attributes of a campaign, hashtag, meme, site […]
Geopath Launches Inaugural Futures Council
Geopath has established a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. Members of the Council will act as ambassadors for Geopath, advocating for enhanced measurement and the OOH industry in general, while helping the organization navigate the changing advertising landscape, also acting as […]
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605 Expands National TV Dataset with Inscape Dataset
Data analytics company 605 announced its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 designated market areas. The announcement strengthens 605’s vast, census-based national dataset by adding data from Inscape, a wholly-owned subsidiary of VIZIO and leading provider of automatic content recognition […]
TV’s Catchiest Classic Theme Songs
By Paula Hendrickson The Big Bang Theory’s rapid-fire theme song isn’t easy to sing along with, but it is a nice throwback to the days when the vast majority of TV title songs included lyrics. The iconic themes of The Andy Griffith Show, Bonanza, I Dream of Jeannie, The Munsters and Bewitched are all powerful […]
Verizon and NFL Team for Innovation Partnership
Verizon and the NFL teamed up for a two-year innovation partnership to jointly develop new products and services that utilize 5G and other future technologies to enhance NFL games and the overall fan experience. Initial three pillars include: ● In-Stadium Experience – Verizon and the NFL will develop new in-stadium mobile features designed to enhance […]
Research and Fraud: An Interview with the ARF’s CRO, Paul Donato
By Charlene Weisler Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated to quality research such as focus groups, are feeling the pinch. Not only can pure data focus attention and resources on real time reporting, the margin of error in its output can […]
The Future of Story Telling Will Be VR
By Charlene Weisler Marketers continue to seek greater connection with consumers and viewers. Often this connection involves storytelling where the brand crafts a personality or enhanced presence in the consumer’s mind. Now, with the advancements of VR, there is the ability to accelerate this personalization, not just for products, but also for programming and public […]
The Latest Trends from Nielsen’s Total Audience Report
By Charlene Weisler Nielsen just released their findings from their latest quarterly Nielsen Total Audience Report (3Q18) which shows continued audience shifting and digital transformation in content preferences and streaming services. The report, according to Nielsen, contains, insights on how people are choosing the content that they’re streaming, as well as a section that examines […]
Cross-Platform Measurement Insights from the ARF’s Scott McDonald
By Charlene Weisler Scott McDonald, CEO and President of the ARF, believes that cross-platform measurement still has a way to go before a standardize-able system is in place. Talking at the recent SXSW conference, he explained his view on cross-platform advertising trends. “There still is no consistent definition and tracking of cross-platform advertising that would […]
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