Geopath has established a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. Members of the Council will act as ambassadors for Geopath, advocating for enhanced measurement and the OOH industry in general, while helping the organization navigate the changing advertising landscape, also acting as liaisons between the Geopath Board of Directors and those using Geopath data in their own organizations.
“The OOH industry is experiencing a rate of change, due to the availability of advanced audience measurement and increasing digital inventory, unlike any period in its history,” says Kym Frank, President of Geopath. “It’s a change paralleling what is occurring across the broader advertising ecosystem and we wanted to tap into some of the truly exceptional rising stars from the marketer, supplier and agency side of our industry to help advise and guide Geopath as we move forward in support of our members.”
Members of the inaugural Geopath Futures Council are:
Mike Buongiovanni – Associate Media Director, Horizon Media
Ian Dallimore – Director of Digital Growth, Lamar Advertising Company
Alyssa Fedak – Account Supervisor, RapportWW
Jeremy Flynn – VP of Data Products & Strategy, Clear Channel Outdoor
Tara Gabelman – Manager, Digital Sales Operations, Intersection
Bobby Gorczakowski – Research Analyst, OUTFRONT
Matthew Noll – Director of Marketing and Digital Strategy, EMC Outdoor
Christina Radigan – Managing Director of Marketing & Communications, Outdoor Media Group
Stefanie Ryce – Director OOH, Delta Media
Toni Short – Director of National Sales & Strategic Marketing, InSite Street Media
Gina Stratford – VP of Sales & Marketing, YESCO Outdoor Media
Piper Wirth – Managing Director, West Coast, MacDonald Media
“This is an incredibly exciting time to be in the OOH industry,” says Gina Stratford. “The advancements that the industry has made through Geopath is transforming how OOH is bought and sold and I am honored to help this organization advance its mission for the benefit of the broader OOH industry.”
