Looper Insights, a UK-based company providing software-as-a-service (SaaS) technology to film and TV rights-owners and VoD stores, announced its launch. Founded by digital media and VOD specialist Lucas Bertrand, the platform was inspired by market research indicating that revenue from digital distribution could be significantly increased with better visibility, management, and optimization of film and […]
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Parrot Analytics to Provide Creative Arts Agency with Analytics Data Around Entertainment Content
Data analytics firm Parrot Analytics announced that it will provide entertainment and sports agency Creative Artists Agency with global analytics data and solutions with insights on worldwide audience demand for entertainment content. This advanced dataset, which collects data from social media, video streaming, peer-to-peer protocols, photo sharing, blogging and research platforms, creates a holistic content […]
Wipster Adds Audio Review
Wipster has added audio compatibility for .MP3, .WAV and .M4A files enabling video creators, podcasters, audio engineers, and musicians, to dynamically share and receive feedback in real-time, eliminating email review from their workflow. Features include Waveform visualization for accurate feedback; time-code accurate commenting tools that are simple and intuitive for reviewers; .MP3, .WAV and .M4A […]
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Over 50% of All Global Ad Spend Will Be Digital This Year. But Traditional is Also Important.
By Charlene Weisler eMarketer reports that in 2019, digital ad spending will not only grow a healthy +17.6% to $333.25 billion overall, it will also for the first time, represent over 50% of the total global ad spend. Interestingly, this digital pre-eminence comes at a time when total media and digital ad spending growth rates […]
Challenges and Opportunities in Advanced Television
By Charlene Weisler To many in the industry, advanced advertising holds the promise of optimizing inventory across all dayparts and platforms by targeting consumers no matter where they are and when they are consuming content. The benefits to consumers are that ad messaging is relevant and contextual, therefore meaningful and helpful. In a perfect world, […]
The Future is Bright for Esports, According to the EAB
By Charlene Weisler Esports competitive global gaming is currently a multi-billion dollar industry with, as CNN reported, the potential to turn “casual gamers into serious stars who can sometimes rake in seven-figure earnings and massive brand endorsements.” The distribution channels of streaming services and live events have made it the next frontier for marketers […]
Amobee Selected by Univision as Linear Television Optimization Platform of Record
Digital advertising technology company Amobee announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that applies the same principles of […]
MediaKind Launches its Cygnus 360º as-a-Service Solution for Live Events
MediaKind, a global media technology leader, announced the launch of its Cygnus 360º as-a-Service (360aaS) solution for live events. As part of MediaKind’s Cygnus Solution this new, innovative offering provides a cloud-based workflow for live 360º video processing and multi-platform publishing service which enables consumers to become fully immersed and engaged in their favorite […]
The ARF Adopts Member Code of Conduct For Ethical Research and Data Collection
The ARF (Advertising Research Foundation) today announced it has adopted a code of conduct governing ethical research and related data collection by member companies that addresses industry conduct in relation to research participants, internal and external clients, the profession and the public. It is divided into principles governing general member behavior, as well as principles […]
Slomo.tv Launches World’s Smallest Video Replay System
At NAB (booth SL3829), Slomo.tv, a producer of cost-effective high performance video record and instant replay systems, will demonstrate the world’s smallest video broadcast grade replay server and videoReferee® system Ripley Plus in the form factor of the replay controller. The new Ripley Plus supports a 6Rec+6Search+2Play channels configuration, and can work as an 8-channel […]
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Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
